Alto Marketing

🧔 “𝗜 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁, 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽?” 👨🔬 “Sorry, I’m a scientist. Marketing isn’t my strong suit!” 👩💻 “Sorry, I’m a marketer. Science isn’t my strong suit!” 👨🔬👩💻 “Sorry I’m… oh wait, scientific marketing? That’s our strong suit!” As a specialist scientific marketing team with 30+ years of combined lab experience and 100+ years of combined industry-specific marketing experience, we’ve got you covered on both science 𝘢𝘯𝘥 marketing! Our time in the lab means we understand your customers' challenges and how you can help them, while our industry marketing knowledge means we can identify and execute the most effective communication methods to target, engage and convert your prospects. Plus we're a full-service agency, so whether you're looking for support with 𝗖𝗼𝗻𝘁𝗲𝗻𝘁, 𝗣𝗥, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 - or even a 𝗳𝘂𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, aligned with your objectives and incorporating all of the above. And the best part? We can be whatever you need us to be! Whether that's an outsourced marketing team, or just a helping hand every so often when resourcing is tight. So, if you’d like to learn more about our services and how we can help you achieve your marketing goals, visit our website or book a free consultancy call with us! Visit our website👉 https://lnkd.in/ecPYqX6v Book a free consultancy call👉 https://lnkd.in/eruiZBSq #scicomms #scientificmarketing #lifesciencemarketing

Earlier this month, Kelly Buggy and Ashley Hayes attended ELRIG UK Drug Discovery 2024. The event had a fantastic turnout, showcasing the broad range of technologies and approaches innovating drug discovery. A particular highlight for us was the ELRIG Breakthrough Zone. This section of the exhibitor hall was dedicated to start-up companies that are making waves in the industry. In this zone, emerging companies had booths and were invited to give company flash presentations, giving insight into how their offerings are driving drug discovery forward. Particular highlights for us included: • Abselion – Amperia benchtop system that quantifies antibodies, AAVs and other proteins directly from crude samples in as little as 1 minute per sample. • Magnitude Biosciences Ltd – CRO with expertise in designing customised C. elegans studies to address specific ageing questions, and integrating C. elegans into drug discovery pipelines. • ARRAYS FOR CELL NANODEVICES, SL - A4CELL – Lab-in-a-cell devices that are based on SPAchip® technology. These are intracellular silicon microchips that can monitor cellular pathways in real time. • NexMR AG – Benchtop NMR instrument that enhances the speed and sensitivity of hit discovery and characterisation. • Semarion – Unique microcarrier platform that revolutionises the speed and quality of adherent cell screening. For more insights on the conference including breakthrough companies, visit our blog!👇 https://lnkd.in/ei3S85pn #ELRIGDDUK2024 #DrugDiscovery

This looks like a great free-to-attend event for life science professionals! Coming up soon in London!👇

Collaboration in science 👨🔬🤝👩🔬 It’s been a busy couple of weeks since one of the biggest events in our industry - ELRIG UK Drug Discovery 2024. A particular highlight for me (aside from the coronation chickpea sandwiches!) was a really great panel discussion in the Tech Theatre on collaboration following a series of talks on the theme of Robotics, Automation, Data and AI: Driving Innovations and Key Applications in Drug Discovery. We all know how important collaboration is in drug discovery – and indeed all scientific research. This discussion really focused on why it’s vital in the case of robotics, automation, data and AI in order to make the greatest impact, as well as covering some practical advice on how to kickstart conversations to help drive collaborative efforts. Here's a quick summary: ❔ The why: Nobody has all the expertise needed to develop these complex workflows and platforms in their entirety. Collaborating on different ways of working, and working closer to disciplinary boundaries allows you to see the full power of a technology or platform. ❔ The how: Social courage is key - whether that’s within large organisations or at events like ELRIG where contacts and connections rely on putting yourself out there and starting conversations with people. At the end of the day, we’re all looking to make progress. It could be as simples as: “This is what I know” “This is what I don’t know” “How can we help each other to solve xyx?” Thanks to the great speakers and panellists in this section for the info and advice - Anna Paola Carrieri (Technical research manager and senior research scientist at IBM Research UK), Markus Gershater (CSO and cofounder at Synthace), and Zoe Hughes-Thomas who leads the Discovery Automation team within Large Molecule Discovery at GSK in Stevenage.

Next Thursday, Sarah Perceval and Ashley Hayes will be heading to Birmingham to attend Lab Innovations 2024!🙌 If you are also attending and would like to arrange a chat, drop us a message, or contact us via our website!👇 https://lnkd.in/e5JRree2 #labinnovations #labinnovations2024 #scicomms  

📰 This week, it was announced that a new Cell Therapy Lab is set to open within the next 18 months at Addenbrooke's Hospital in Cambridge, led by a team of world-class researchers and clinicians. The lab will offer personalized, and potentially less toxic cancer treatments including CAR-T cell therapy. The CAR-T cell therapy program at Addenbrooke's Hospital is already transforming lives for patients who have exhausted all other treatment options. 🙌 An example is Lisa Noble, 58, who after four rounds of failed chemotherapy was given just weeks left to live. Within just 3 months of the treatment, Lisa was remarkably cancer-free, and still remains free of the disease to this day. So far, over 100 patients have received CAR-T cell therapy at Addenbrooke's Hospital. The opening of the lab aims to further improve access to these therapies, and enable the development of novel cell therapy treatments for cancers and other diseases. 👉 Read the news story in full here: https://lnkd.in/ep9buQJB #scicomms #celltherapy #breakthroughs

An interesting read by Molly Rose Coddington for Technology Networks, on why people are choosing to "leave" science- including some great contributions and comments from people in the field!👇

Did you see our recent post on celebrating conference season?🤔 In case you missed it, we'll summarise: We take your existing content, work some Alto magic, and turn it into brand-new material that engages, drives traffic and creates leads.🔥 Sounds pretty good, right?! Get in touch to find out more!👇

ELRIG UK Drug Discovery day 2 let's go! Looking forward to another day of catch ups and meeting new faces today, drop Kelly Buggy or Ashley Hayes a message if you're here and would like to say hello 🙂

It's been a busy first day already at ELRIG UK's Drug Discovery 2024! We've seen some great flash company presentations in the Breakthrough Zone Theatre (and particularly enjoyed the talks from Magnitude Biosciences Ltd and Oria Bioscience), spoken to some of our lovely clients, and seen some exciting new technologies on the exhibition floor 🧪 If you're here too then Kelly Buggy and Ashley Hayes would love a chat - look out for them and say hi 👋