JPP - Life Sciences Marketing

Using ChatGPT for your SEO strategy can be a game-changer, but utterly depending on it may actually hurt your results if you’re not careful. In our upcoming workshop, you’ll learn how to use ChatGPT for SEO success, avoiding common mistakes.   Here’s a quick overview of what you’ll learn: • Performing keyword research • Crafting blog topics and organizing them into clusters • Developing an SEO strategy   Join us on October 31st, 15:30-17:00 at PLNT, Leiden! Only 2 spots left, don’t miss out!   Register here: https://lnkd.in/eJrFim-3

We’re getting ready for our AI-Driven SEO Strategy Workshop! If you’re looking for ways to boost your online visibility, this is the perfect opportunity.   Join us for a free, in-person 1.5-hour workshop where you’ll learn how to leverage AI tools like ChatGPT for keyword research, develop an effective SEO strategy, and optimize your content to rank higher in search results.   Date & Time: 31 October 2024, 15:30 – 17:00 Location: PLNT, Leiden   Limited spots available! Will you secure yours? Don’t miss out! Register here: https://lnkd.in/eJrFim-3

A fantastic day at FIGON Dutch Medicines Days 2024! The best thing? Catching up with Miriam Amiguetti Grande, JPP's former intern now working at Hyphen Projects, the conference organizer. Here’s what we learned 👇🏼 The conference started with Rob Nelissen from Organon, pointing out the need to invest in people to close the pharma industry's expertise gap. He introduced Pharma Delta, a new alliance bringing together companies, universities, and government bodies to boost global health. We then enjoyed a panel discussion with Prof. Ilze Bot from Leiden Academic Centre for Drug Research (LACDR), Natasja Wijling (Co-chair NVOO), Prof. Patrick Rensen (Leiden University Medical Center), and Dr. Karin Conde-Knape (Novo Nordisk), about the obesity pandemic. Why call it a pandemic? Because 16% of the global population was affected in 2022, with similar numbers in previous years. The speakers explained that tackling this complex disease requires a combination of treatments, education, and lifestyle changes. During the first session, Challenges and Strategies in the Development of Anti-Cancer Nanomedicine, Esmee Koedoot from VitroScan presented their ex vivo tumor testing, which is improving predictions for cancer therapies, and Willem Mulder from Eindhoven University of Technology talked about nanotechnologies using apolipoproteins as delivery platforms of drugs to immune cells. In the second session we attended, "Treatment of Brain Tumors: New Windows of Opportunities", the speakers focused on the challenges of the blood-brain barrier (BBB) in treating brain tumors and the innovative solutions to tackle them! During their discussion on stage, Elizabeth (Liesbeth) De Lange from LACDR and Dr. Dannis van Vuurden from Prinses Máxima Centrum voor kinderoncologie (PMC) highlighted the use of focused ultrasound and microbubbles for BBB opening, allowing better drug delivery to tumours. They shared promising studies showing how this method can improve brain cancer treatment. Liska Scheffers from PMC started her presentation by saying: "a petri dish is not a patient," stressing the importance of pharmacokinetics in drug discovery. She presented their work on gemcitabine, a nucleoside analogue with low plasma protein binding, which helps its better penetration through membranes like the BBB. Their studies at PMC have shown promising results. The conference closed with a take-home message by Erik (H.W.) Frijlink from the University of Groningen: technology development needs to start early and stay involved throughout the whole R&D process to simplify active compounds, explore new delivery methods like inhalation, and improve clinical results. At JPP Life Sciences Marketing, we cover events like these to help you stay updated on what’s happening across the life sciences sector in the Netherlands. Looking to stay informed about the newest trends, innovations, and opportunities? Follow us and stay in the loop on all things life sciences!

How many times have you heard about SEO but didn’t know where to start? Wondering how it can boost your website’s traffic? Curious how ChatGPT can make SEO easier for your life sciences startup? If these questions have made you struggle, we’ve got just the workshop for you! Join us on October 31st for a hands-on workshop where we’ll show you how to use ChatGPT and Moz to level up your SEO game. When? October 31, 2024, 15:30-17:00 Where? PLNT, Leiden What’s in it for you? ChatGPT for SEO (20 mins) Learn how to use AI to generate keywords and shape blog topics that boost your rankings. Keyword Research with Moz (30 mins) Pinpoint what your customers are searching for and build an effective SEO strategy. Create Your SEO Strategy (30 mins) Turn insights into action with a step-by-step plan to enhance your content visibility. Who should show up? Perfect for entrepreneurs, marketers, and content creators in life sciences startups or scale-ups. Whether you’re just starting out or looking to improve your existing strategy, this workshop is for you! Anything specific you'd like to see in the workshop? Connect with Salomi Smyri Spots are limited—secure yours today! For more information follow the link below. https://lnkd.in/eJrFim-3

How seriously have you looked at your marketing budget? When trying to figure out the budget for your startup's marketing plan, there is no magic formula! However, most early-stage startups tend to allocate around 5-10% of their expected annual revenue to marketing.   To get a good estimate of your marketing budget, think about a few factors: How much revenue are you predicting? What's the size of your marketing team and is it in-house or outsourced? And what stage is your startup at?   Marketing funds are usually spent for activities like designing your website, setting up social media campaigns, organizing webinars, conducting market research, and creating content. A solid marketing budget guides your company as it enters and grows in the market. Planning it carefully will help you to make the most out of your resources, building a foundation for long term growth.    But why does investing in marketing matter? Is it really worth it? Even though it might seem like an unnecessary expense when you are just starting up, a good marketing plan is very important for your startup's future. Effective marketing boosts your visibility within the competitive market, helps you attract new customers and build connections with investors which will ultimately drive your scalability.   As the company grows, updating your marketing plan and budget becomes crucial. It's important to refine it regularly, especially when new business goals come up or market trends change. To make your life easier in case you're working on your marketing budget, we have a marketing budget tool available. It's built on years of experience. Would you like to have it? Just comment and share, and we’ll hand it to you for free!   Want to get more tips on how to build your marketing plan and budget? Follow us for more insights on growing your business.

Yes, it’s that time of the year again—no, not 'bring your dog to work' day, but 'put them on LinkedIn' day! It’s #WorldAnimalDay, and I couldn’t be prouder to share a bit about Lupa and Kyuubi, the heart and soul of the JPP family. Getting Lupa and Kyuubi into our cool new JPP - Life Sciences Marketing shirts was a bit of a wrestling match—turns out, dogs aren’t fans of wardrobe fittings—but seeing them wear the logo ever so proudly makes it all worth it! Lupa, my heart dog, is the inspiration behind our JPP logo. She embodies everything we value—loyalty, resilience, and unwavering support. Kyuubi keeps us grounded, reminding us to stay curious and always make time for fun. Shortly? They are very good girls. Perhaps the best. And here’s the science: plenty of studies confirmed what pet owners have known for years. 👉Having a pet in your workspace can boost productivity by up to 15% and reduce stress hormone levels by an impressive 30%! 👉Employees with regular pet interactions at work also experience fewer instances of burnout. 👉Even more, the mere presence of pets can trigger oxytocin release, enhancing trust and collaboration among team members. So enough reasons why we bring them to our office PLNT Leiden! Pets bring something special to our workspace. They remind us to pause, breathe, and find joy in the little moments. Whether it’s Lupa lying by my desk as I tackle a tricky campaign or Kyuubi nudging me for a break, they’re always there. So, on this World Animal Day, let's celebrate the unsung heroes who keep us sane, creative, and motivated. Lupa and Kyuubi are proudly wearing the JPP logo today, and I think that’s LinkedIn-worthy. ❤️Lupa & ❤️Kyuubi & ❤️Rosie (the cat that didn't want to be in the pictures) How are you honoring the animals in your life today? Share your stories or photos below—let’s celebrate our furry (or not-so-furry) coworkers together! #petsatwork #workplacewellbeing #celebrateanimals

We had a great time at the Rotterdam Square Science Café last week! It was an opportunity to connect with industry leaders and discover the latest advancements in life sciences. Patricio de Boom from Microlab | Offices, Maker Space, Event Venue & Coworking gave an insightful presentation about the facilities and resources they offer to startups and researchers. From state-of-the-art labs to specialized equipment and a network of industry experts, #Microlab is a valuable asset to the entrepreneurial ecosystem. Farshida Zafar’s from the Erasmus Centre for Entrepreneurship kicked off the evening with some fun icebreakers, creating a relaxed and engaging atmosphere. Her talk on entrepreneurship was both motivating and honest, sharing the highs and lows of the entrepreneurial journey. If you're looking to network with like-minded individuals and stay informed about the latest trends in life sciences, we highly recommend attending the next Rotterdam Square Science Café. #RotterdamSquare #ScienceCafe #LifeSciences #Networking #Rotterdam Want to stay up-to-date on the latest in Life Sciences? Don't forget to follow us!

Animal testing in drug development, is it the future? Last week, we attended the Animal-Free Tech Talk at Leiden Bio Science Park, where experts got together to explore the future of drug development without animal testing.    Did you know that nearly half a million animal tests were done in 2022, but 90% of drugs that pass animal studies still fail in human clinical trials? Shocking, right? That's what Debby Weijers from Proefdiervrij highlighted.   André Wolterbeek from Venn Life Sciences - part of hVIVO plc pointed out that although non-clinical testing helps to minimize adverse effects and provide data for human trials, the high failure rate in later-stage trials shows the need for alternative methods to preclinical animal testing.   Here are the key highlights:   StemX Bio - Elena Naumovska presented their 3D pancreatic models that mimic human pancreas complexity, providing a faster, cheaper and more predictive alternative to animal models.   ExCulture – Aisling Foley talked about their animal-free heparin substitute that could disrupt the market by reducing the need for animal sources in producing this crucial blood thinner.   FyBrix – Paul Kouwer introduced their synthetic matrix technology that replaces mouse-derived Matrigel in cell cultures. It’s more human-relevant and helps cut down on animal testing.   chiron – Dustin Dopsa shared their "organ-on-a-chip" technology, which mimics the human joint to test how cells respond to new drugs.   Leiden Academic Centre for Drug Research - Lukas Wijaya explained how their kidney organoids are designed to better mimic human kidneys responses towards toxins and improve the current in vitro models.   Peregrion - Wouter Vaes highlighted their use of accelerator mass spectrometry to spot toxic metabolites early, helping to reduce animal testing by relying on human data. Want to hear more about events like this? Don't forget to follow us!

Last Thursday, we dived into the exciting world of AI-powered drug development at the 3rd Leiden Drug Development Conference held at the ECC Leiden. This event, organized by Johnson & Johnson, TNO, Leiden University, and Leiden University Medical Center (with support from Hyphen Projects and Marije Stofregen), explored how #AI is changing everything from drug discovery to manufacturing and healthcare! Here's a taste of what the conference offered: AI: The Future of Drug Development? This edition focused on the transformative potential of AI across the entire drug development pipeline. We attended parallel sessions where top academics and industry leaders shared real-world applications of AI in various areas: -Drug Discovery: How AI helps us identify promising drug candidates. -Care Optimization: Using AI to personalize treatment plans for patients. -Drug Safety Assessment: AI tools that help predict potential side effects. We also had the opportunity to connect with some truly inspiring speakers: Gerard JP Van Westen  Showed how AI is changing drug discovery by using vast amounts of medical data to predict drug-protein interactions. Herman van Vlijmen: His expertise provided valuable insights into AI's role in drug design and discovery. Stef van Grieken: Shared his exciting perspective on how AI is transforming manufacturing and healthcare. Simon Dalmolen Offered valuable insights on data sharing and standardization to move the field forward. The conference wasn't just about talks. We also learned about DataChaperone: A platform making complex AI models accessible to a wider audience. A Deep Dive into PKPV and AI: Rob van Wijk's presentation highlighted the potential of combining pharmacokinetic-pharmacodynamic (PKPV) modeling with AI.  He discussed how this can provide deeper insights into drug mechanisms, enable personalized treatment, and accelerate the drug discovery process. He also addressed challenges like data privacy and proposed using joint distribution functions to create shareable virtual patient populations. One thing is for sure: the LDDC-3 left us inspired and intellectually challenged. Follow us to stay updated on the latest life science news!

Scaling up your business can be tricky, right? Yesterday, we attended the Biotech Scale-up event organized by Planet B.io in collaboration with hollandbio and it did not disappoint! Held at the TU Delft Hortus Botanicus, a one-of-a-kind location, the event brought together four top pilot facilities to showcase their expertise, equipment, and how they can help startups overcome the challenges of scaling biobased processes. From Mickel Jansen’s insights into bio-process development at DSM, to Hendrik Waegeman of Bio Base Europe Pilot Plant explaining how to turn grams into tonnes, the presentations were packed with practical knowledge for startups looking to scale their operations. The session continued with Martijn Bekker’s deep dive into reproducible scaling at Wageningen Food & Biobased Research, Menno Rus of Plant One Rotterdam BV discussing the critical infrastructure needed for startup success, and ended with Robyn Eijlander of NIZO sharing strategies for avoiding the “valley of death” in upscaling. Not only did this event give insights for startups looking to take their operations to the next level, but we also celebrated HollandBio’s 10-year anniversary, marking a decade of biotech innovation! Of course, we couldn't skip the drinks to top off such a great day! Looking forward to the next one! Want to stay on top of the latest in Life Sciences? Don’t forget to follow us!