AOP Association of Online Publishers

"We need to drive better relationships between brands and publishers to get that trust." At our last #AOPCRUNCH event, we joined Rosie Kitson, Havas, and other leading industry experts to understand how publishers can re-establish their brands as trusted sources of information. Don't miss our key takeaways from the conversations here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG

Chloé Fiodiere, Journalism Trust Initiative, calls for publishers to be more transparent to build trust with audiences and advertisers. We were delighted to hear from Chloe at the most recent #AOPCRUNCH event - don't miss the key takeaways from the conversation here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG 📹 Daniel Edwards

Our final #AOPCRUNCH of the year takes place on November 14th, where we'll be exploring revenue diversification: https://lnkd.in/eyBYkJRG Join us in London to hear Elizabeth Corbin, Head of Advanced Advertising at Sky Media UK, and Nick Pinks, CEO at Covatic, discuss how Sky, with the help of Covatic, are breaking new ground to transform audience targeting and drive revenue growth in a fireside chat "Beyond the Garden Walls: Enhancing Addressability with Innovative Strategies for Navigating Targeting Complexity and Maximising Revenue."   We'll also be hearing from Oliver Deane, Co-Founder at The GoodNet, and Alex Kirby, Revenue Operations Director at HELLO! Magazine – with more still to be announced! Watch this space... 👀 You can find out more about the event here: https://lnkd.in/eyBYkJRG Thank you to Google for their continued support of the #AOPCRUNCH series.

Jacqui Merrington, Mail Metro Media, talked all things trust and digital publishing at the most recent #AOPCRUNCH discussion - and shared her key learnings from the morning's discussions with us... You can find our takeaways from the event here: https://lnkd.in/eZkNae7N And of course, #AOPCRUNCH is back on November 14th, as we explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG

What can publishers do to build trust with advertisers in an era of disinformation and misinformation? It was great to hear from Dan Larden, ISBA, at our last #AOPCRUNCH event as we explored how publishers are re-establishing their brands as trusted sources of information. You can find more of our key takeaways here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG 📹 Daniel Edwards

"There is a real need for education, both for consumers but also for advertisers." Jules Kendrick, TAG, joined us to moderate our last #AOPCRUNCH event on truth, trust, and technology in digital publishing. Don't miss Jules' key takeaways from the discussion - and you can find more learnings from AOP here: https://lnkd.in/eZkNae7N #AOPCRUNCH is back on November 14th to explore how you can connect the dots to maximise revenue in your publishing brand. Find out more here: https://lnkd.in/eyBYkJRG

Our MD, Richard Reeves, sat down with Experian's Danny Holmes to share his expertise on the evolving landscape of digital publishing, the challenges and opportunities faced by publishers, and the critical role of privacy and data management in today’s digital age - watch the full video here: https://lnkd.in/ejzwXu72

Following two wonderful days of insightful discussion at #AOPTechTalk, we've wrapped up everything you need to know right now into one report: https://lnkd.in/ePhrX-Bu Download the report now to access detailed write-ups of the two days of discussions, alongside insights from our expert partners! To give you an idea of what you'll discover in the report, here are our key takeaways from Thursday's discussion on 'Lights, camera, data: Driving video monetisation through audience insights' - sponsored by UKOM. ⚡ As publishers of trusted and quality content, we need to apply those same values to our measurement. We need a standardised and transparent approach to measurement that is verified by the industry, not our own internal sources. ⚡ Measurement doesn’t stand still. The industry evolves rapidly, and we have to move quickly to continue deepening our understanding and meeting requirements from advertisers and agencies. ⚡ Test, learn, and scale. You need to deliver a consistent approach that builds your expertise in your field and grows your audience, but you also need to continually innovate with how you tell your stories to make sure your content remains fresh. ⚡ Some risks are worth taking. There is an instinct to see new platforms or emerging trends as a fad; you need to encourage your content team to grasp new opportunities to explore how your brand can live within that space. ⚡ Dig into your analytics to guide your strategy. Understand what’s performing well, but also what missed the mark, and create individual strategies for each platform to meet the expectations of different audiences. Download the free report here: https://lnkd.in/ePhrX-Bu Thank you to all our speakers who joined us to share their experience: Caroline Fenner, PinkNews Julie Forey, UKOM Rebecca Slack, Sky Media UK Ezekiel Taiwo, Uber Advertising Glenn Freeman, The Race Media Homam Ayaso, BuzzFeed Al Brown, The Independent Sarah-Jane Thomas, BuzzFeed Seun Odeneye, KINESSO UK&I Ritesh Gohil, Mindshare Worldwide, UK & Neo Thank you as well to our partners at UKOM for sponsoring the morning's conversation, and to our event partners at PubMatic who hosted a digital publishers for a working lunch around navigating the future of video monetisation in the digital supply chain.

We've wrapped up the discussions from the final week of #AOPTechTalk in a free report to make sure you get all the insights you need! Download the report to get detailed write-ups of the conversations across the two days, and to find exclusive insights from our expert partners: https://lnkd.in/ePhrX-Bu To give you an idea of what you'll find in the report, take a peek at our key takeaways from Wednesday's discussions on 'From audiences to outcomes: Mastering data in digital publishing' - sponsored by Brand Metrics: ⚡ Publishers have access to rich insight through their first-party data. We need to disrupt the traditional digital publishing model and create new opportunities to monetise this data and deliver value for partners. ⚡ Don’t be afraid to challenge briefs from agencies. The overarching objectives of the campaign can sometimes be badly translated into media metrics, so ask questions to help shape a media campaign that will deliver for all partners. ⚡ Invest in the tech; invest in the people. When you make the internal decision to invest in your data capabilities, make sure you do it right. And that means also giving the tools and training to your team to make use of the new insight capabilities that you have, as well as investing in your tech stack. ⚡ Depth without scale or scale without depth is meaningless. You need to bring data out of your silos to activate data effectively and to translate it into actionable, meaningful insights. ⚡ Transparency is essential; we can’t ask advertisers to move from one black-box into another; being clear about your partners, methodologies, and how you collect data is key to building trust. ⚡ We’re all chasing that email address. But while logged-in data is fantastic, there’s so much more to first-party data – every interaction someone has on your site is a valuable piece of data that should go into building your strategies. ⚡ At the end of the day, don’t forget KISS – Keep it simple, stupid. Download the free report here to find out more: https://lnkd.in/ePhrX-Bu Thank you to all our speakers who shared their expertise with us on Wednesday: Demi Abiola, Konfluence Sean Adams, Brand Metrics Phil Robinson, Bloomberg Media Victoria Trevillion, Gumtree Group Dane Taylor, Key Media Camilla Child, Telegraph Media Group Holdings Limited Charlie Celino, News UK Kiessé Lamour, VML Thank you again to our partners at Brand Metrics for sponsoring the discussion.

Al Brown, INDEPENDENT DIGITAL NEWS AND MEDIA LIMITED, and Homam Ayaso and Sarah-Jane Thomas, BuzzFeed, took to the stage at #AOPTechTalk to share the do’s and don’t’s of building a sustainable video publishing strategy. Video consumption habits are ever evolving, but when a new trend or platform emerges, we have an instinct to see it as a fad; we need to encourage content teams to grasp new trends and delivery platforms to explore how our brands fit within those spaces. Along with a few case studies of video production, Al, Homam, and Sarah Jane shared several key learnings for developing a video strategy: ⚡ Test and learn. Don’t stand still; make sure you’re always evolving. ⚡ Identify who the voices of your brand are, and then understand how you can platform them and give them the training and support to thrive. ⚡ Be consistent – think in an always-on schedule. ⚡ Understand where your audience are spending time, and then design a video strategy that is specific to that platform. We also got the buy-side perspective as Seun Odeneye, KINESSO, and Ritesh Gohil, Mindshare Worldwide, UK & Neo, joined our moderator, Caroline Fenner, PinkNews, to talk all things video targeting. Video creates endless possibilities to deliver meaningful moments, but we need to tap into user mindsets and behaviours to see what works. Likewise, don’t be afraid to break the norms and create the next big trend. That's a wrap for the second week of #AOPTechTalk, but we'll be publishing a round-up report of the week's discussions which will be live tomorrow - watch this space! Thank you to UKOM for sponsoring today's discussion on driving video monetisation through audience insight.