Applied Information Group

Applied’s Princeton University multimodal campus wayfinding project has been recognised at the 2024 ISTD awards in the environmental category. We are honoured to have received a Certificate of Excellence from the International Society of Typographic Designers for this long-term project that utilises excellent typography in digital and physical wayfinding solutions to create a welcoming, sustainable and accessible campus.

Applied is searching for a Senior Graphic Designer to join our US team. If you have a love for wayfinding and environmental design and want to work on impactful projects in the US and internationally, this could be the perfect role for you. As a Senior Graphic Designer, you’ll lead projects from concept to completion, collaborate with our global offices in London, Vancouver and Seoul and create innovative designs that help people navigate their environments. What we’re looking for: ➡️ 5-7 years experience in experiential/environmental graphic design, wayfinding, urban design, architecture or related industry ➡️ Strong portfolio showcasing your design skills ➡️ Proficiency in Adobe Creative Suite ➡️ A passion for user-centered design 📍 Location: San Francisco / Bay Area For further information and to apply visit: https://lnkd.in/eURB6u8b

We’re growing our network of freelancers and are seeking applications from London-based industrial designers. We’re looking for people with: ➡️ A bachelor’s or master’s degree in industrial or product design. ➡️ Experience as a mid or senior-level industrial designer, with working knowledge of signage/wayfinding projects. ➡️ Demonstrable skills and experience in conceptual visualisation or design intent technical drawings, or both. ➡️ A detail-oriented and highly collaborative approach. If you would like to be involved in exciting international projects that improve the experience of traversing cities, campuses, transit, medical facilities and museums please send your CV, relevant work samples/portfolio and your rates and availability, along with a short cover message to jobs@appliedinformation.group. For more information visit our website: https://ow.ly/xzpR50STE88

Applied is now a Certified B Corporation™ Our work for our clients involves giving people the freedom to move, by walking, cycling and by public transport. These are fundamentally positive for the environment, public health and community-building, by design. Certification recognises our commitment to be a responsible and effective company. B Corp certification reinforces what clients can expect from us: a forward-thinking company which balances profit, people and the planet. It involves being transparent, making commitments and being accountable. We aim that this enhanced trust and reputation will continue to attract like-minded clients, collaborators and people, who we can work with to achieve great things. Applied achieved an overall score of 114 points. Exceeding the B Corp pass mark score of 80. For context, the average score for ordinary businesses who take the assessment is 50.9, and for B Corps the average score sits at 91. With Applied’s score of 114 significantly above average, it is a truly fantastic achievement.  The process is through and robust, and B Lab UK has been an excellent support throughout, providing tools, resources and guidance. A special mention to Andy Hawkins from Business On Purpose UK who has been an integral part of making our B Corp dreams a reality! Applied joins a global community of over 6,000 B Corps. Within the UK, we are one of 2,000 SME’s which are B Corp certified, 1,000 of which are a similar size to ourselves (with 10-49 employees), and the only one which is a spatial experience consultancy. This is a significant first step for Applied. We have taken numerous positive moves to improve our methods and transparency. We aim to carry on improving, both operationally and through the projects we deliver. As a B Corporation we will be recertifying every three years, so this is by no means a closed chapter. We are committed to continual change for the better. Our journey continues. Read more via the article on our website: https://lnkd.in/eWTbe2_7

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Applied is hiring a new Wayfinding Project Manager based in San Fransisco. Follow the link below to apply now. https://lnkd.in/dJ8kQq2a

‘Places benefit from difference, systems benefit from coherence.’ Applied’s Tim Fendley is featured in the latest issue of Mix Interiors. His piece ‘Do places speak to us?’ considers the neuroscience of how we understand and relate to places. And what we can learn from this to make our buildings, neighbourhoods and cities feel better to be in. Ultimately, studying neuroscience will make our designs better for people. For us at Applied this means continuing to understand the fascinating relationship between neuroscience and navigation to make environments legible. Whether this be through applying colour and pattern to highlight placemaking features, using illustrations to amplify landmarks, or designing wayfinding systems based on neighbourhood scales which work with the brain’s internal mapping system. Our techniques are always evolving. The piece contributes to the magazine’s regular ‘Mind Matters’ column, which focuses on the relationship between our minds and the physical environment. To hear more about this topic, listen to our Re-routing the City podcast episode ‘Navigation and Neuroscience’, which features Tim talking with neuroscientist Kate Jeffery: 🎧https://lnkd.in/e574UpPW 🎧https://lnkd.in/etqNZ2dD The full version of the April 2024 issue of Mix Interiors magazine can be accessed via the link: https://lnkd.in/ezZVnq2s Download and read the article via our website: https://lnkd.in/esb3PcJv

There is a rising scrutiny of how companies treat people and the planet. Clients want to work with companies that share their principles. In fact, 71% of clients prefer to buy from socially responsible businesses which align with their values. Applied has recently published its first Impact Report, shining a light on what we do, how we work, and what we want to be better at. This is an annual commitment which will detail our ongoing progress in creating a positive impact on people and the planet. Produced to be informative and purposeful, the Impact Report serves as a tool to communicate our measurable impact and how this will grow in the future. It utilises the B Corp structure as a framework; capturing the positive impact we’ve made as individuals, teams and as a business across the five areas of Governance, Workers, Community, Environment and Customers. For example, the Applied London head office is currently supported by 71% renewable energy sources. We are committed to get this figure to 100%, and aim to achieve it within the next two years. Our other commitments range from improving customer feedback processes, to implementing formal social and environmental training programs for our employees. By publishing this Impact Report we are embracing transparency and accountability, and hope to encourage open conversations between our stakeholders, as well as our wider audiences. For more insight into our approach, the positive outcomes of our work, and our future commitments, view the full published Positive Impact Report for 22|23 via the link below: https://lnkd.in/ehBEhv-b 

The UK has a world-renowned, best-in-class wayfinding system for its roads… Why doesn't it have one for walking and cycling? Recently, a few members of the Applied team headed to the Royal College of Art Design Age Institute Pathfinder Pop-up event in Battersea to exhibit our newly-released Inclusive Wayfinding Toolkit prototype. This is a shareable toolkit designed to provide local authorities with an inclusively-designed product for creating walking and cycling routes, that can be easily implemented throughout the UK. With the aim of continuing to understand people’s experience of active travel, the Applied team asked event attendees to fill in surveys relating to the Inclusive Wayfinding Toolkit. These also provided insight into people’s understanding of current signage compared with some of Applied’s proposed designs. The DAI’s Transport Pathfinder Innovation Programme at the Royal College of Art is a highly competitive programme that seeks to identify and support the most promising solutions for the challenges faced by an ageing society. Applied’s Inclusive Wayfinding Toolkit is a collaborative project which responds to this through the reimagining of the UK’s cycling and walking system. … More to come on this project in the coming months! 📷 by Adam Hollingsworth