Aspectus Group

The Oasis reunion teaches vital lessons for tech and telecoms companies. From resilient infrastructure to consistent messaging and proactive communication, learn how your brand can benefit from these insights. Read this blog by Piers Grassmann and discover how our telecoms experts can support your PR and comms strategy—reach out today! https://lnkd.in/eCY65SVR #telecomms #techpr

To stay competitive, telecom providers need to modernise their marketing strategies. But where do they start? Our latest blog shows how focusing on personalised messaging, a customer-first approach and integrated marketing campaigns can help businesses get a slice of the digital transformation pie and win more business. Senior Account Manager, Ruby Taylor, will be attending DTX London on 3rd-4th October if you want to catch up and find out more: https://lnkd.in/eTN8gYta #TelecomMarketing #CustomerCentric #ContentStrategy #BusinessGrowth

Are you attending Tech Week Singapore 2024? Held at the iconic Marina Bay Sands, the event will bring together 25,000+ IT leaders from across the world to share the latest technology. From AI and data centres, to cyber security and ecommerce, the concentration of innovation is unmatched. But how can you ensure your attendance at the show is a success? Deputy Head of Technology Astor Sonnen provides his six top tips, from ensuring you pre-plan your objectives and meetings, to navigating the venue and the city. If you’re heading to #TWS24, set up a meeting with Astor to chat your #PR, #communications and #marketing needs: https://lnkd.in/eC5Q8qQE

What can an ancient Chinese proverb that inspired The Gruffalo teach you about setting up our offices in Singapore?   Quite lot it turns out!   Read this brilliant piece by Louise Veitch and find out how she has channeled her ‘inner fox’ to: ➖ Grow our headcount there by x4 in two years ➖ Has grown the business in South East Asia by 68% year-on-year ➖ Has created a stable of dozens of clients and delivered truly market leading, integrated campaigns for them with maximum results   So, if you’re curious about all of the above, or thinking of moving into the region or looking for a new agency, read on! https://lnkd.in/erK-jbeG

Here at Aspectus one of our core attributes is curiosity – it's what keeps us driving to push the boundaries and deliver the very best results for our clients. That’s why every year we ask our clients what they want and how they think we are doing. It’s a virtuous circle that is critical to our growth.   This year, our Chief Client Strategy Officer Ellie Jackson analysed this feedback as part of our ongoing evolution as an agency and found that as the landscape of marketing continues to evolve, clients in 2024 are placing a premium on agencies that can proactively anticipate their needs, offer creative solutions, and have deep sector knowledge.   You can read more about what we found, what we are doing and what we will do in her latest blog: https://lnkd.in/eF8Gj6te

Labour is wasting no time in putting in motion its ambitious energy plans, including quadrupling offshore wind capacity and investing heavily in green hydrogen, which will bring with it opportunities and channels. Our latest blog by senior account director, Jamee Kirkpatrick, highlights what a Labour government could mean for Scotland’s energy sector, and offers insights for energy communications and marketing professionals on navigating the future. Dive in to stay ahead of the curve: https://lnkd.in/egkimKbj

In today's crowded cybersecurity landscape, standing out requires more than just a robust product. It demands a strategic marketing approach tailored to your audience's needs. Our latest blog by Piers Grassmann, covers five essential tips for growing your cybersecurity service, from market analysis and brand identity to digital marketing and PR. If you're looking to elevate your marketing strategy and drive business growth, this is a must-read. Check it out! https://lnkd.in/eBqH4wsy

Thinking about entering a cybersecurity award in 2025? Our latest blog by Sanjana Rao, breaks down the top awards to consider and offers tips to boost your chances of winning. Get ahead of the competition and elevate your brand’s reputation today. Dive into the details and start planning your submissions! https://lnkd.in/em9FgMSx #techevents #techpr #cybersecurity

Communicating ESG: What do marketeers really think? Get a the headlines from our latest research on the Aspectus blog, by our Content and Strategy Director, Chris Bowman: https://lnkd.in/g4ysy2C2 #esg #esgcommunications

Businesses around the world are developing or have developed plans for the transition to a more sustainable and equitable economy – but effectively communicating these efforts to stakeholders is proving challenging.    Our research shows that when it comes to ESG – a combination of a lack of confidence and knowledge has resulted in 39% of comms professionals promoting messages that they feel are either unjustified or inappropriate.     The risk of inadvertent greenwashing is real. New regulations brought in to mitigate the challenge will go some way to address this but until communications professionals are adequately supported, the likelihood is that this will remain a major challenge.    You can read more about this and other findings in our latest ESG comms report: https://lnkd.in/eQYxaZyF