Edelman

Over the past 25 years, the Edelman Trust Barometer has captured seismic shifts in institutional trust—charting the rise of globalization, the challenges of a polarized world, and the enduring role of trust as a cornerstone for progress.   This month, we’re honoring that legacy and looking to the future: 📖 Explore the moments and trends that shaped trust in the last 25 years. 📊 Discover the key takeaways that leaders need today. 🌍 Get inspired by insights from the 2025 Edelman Trust Barometer.   🔗 Start exploring 25 years of trust today: https://edl.mn/3PzE3qJ 💡 Download the 2025 Edelman Trust Barometer: https://edl.mn/4hfRtnM

Recently featured in Bloomberg, the 2025 Edelman Trust Barometer reveals a stark reality: we’ve entered an “age of grievance.” Trust in institutions—government, business, NGOs, and media—is at record lows, and economic anxiety is fueling discontent. Read the full 2025 Edelman Trust Barometer here: https://edl.mn/4hMvRzp

🎙️ New TrustMakers Podcast: The Power of Experience with Chip Conley By 2027, most Americans will have a younger boss—yet workplaces remain obsessed with youth. Why? In the newest episode, Chip Conley, hospitality entrepreneur, bestselling author, and founder of the Modern Elder Academy, joins Jackie Cooper, Global Chief Brand Officer and founder of Edelman's Longevity Lab, to challenge outdated perceptions of aging. Chip and Jackie discuss: 🔹 Why brands and businesses need to embrace age fluidity 🔹 How older consumers wield more economic influence than ever 🔹 The mindset shift that could add seven years to your life 🎧 Listen to the full episode: https://edl.mn/4aNsJ42 🔬 Explore Edelman’s Longevity Lab: https://edl.mn/4aPTa9d

Sea, sand, and sudden revisions. This is your chance to win a spot at the most intense advertising competition in the world. This is your final week to register for the Young Lions Competition. Register here: https://lnkd.in/d-GUkqZ #YoungLions2025 #CannesLions2025 +++ Mer, sable et révisions de dernière minute. C'est votre chance de gagner une place pour la compétition publicitaire la plus intense au monde. Il vous reste une dernière semaine pour vous inscrire au concours Young Lions. Inscrivez-vous ici : https://lnkd.in/d-GUkqZ #YoungLions2025 #CannesLions2025

Panelists from Public & Government Affairs at Edelman, Duolingo and American Heart Association gathered at #PRDecoded to discuss the role of comms in building public trust. Steven Weiss, national VP of advocacy communications at American Heart Association, discussed a key factor in building trust for organizations, staying true to any public statements: “It becomes critical when in a polarized environment to know that just about any issue, any public policy issue, that you might come out and talk about; for or against; could be weaponized against you. You have to know that if you are going to put your foot forward, that you are going to need to back it up: you need to sustain that effort, you need to be there for the purpose of driving change. You can’t decide that you are going to speak out about a topic on one hand, and then back away as a result of the flack you get on the other end.” Panelists included:  - Monica Earle, senior PR manager, Duolingo - Luis Montero, head of technology, policy, public & government affairs Public & Government Affairs at Edelman - Steven Weiss, national VP, advocacy communications, American Heart Association - Moderator: Lindsay Walters Clifton, managing director, Public & Government Affairs at Edelman Global Advisory

At the World Economic Forum, Edelman Trust House was a hub for critical discussions on leadership, trust, and the future of business, policy, and media. The 2025 Edelman Trust Barometer provided a stark reality check: institutional trust is at risk, fueled by economic fears, misinformation, and a growing crisis of grievance. In his latest essay, our CEO, Richard Edelman shares the biggest takeaways from Davos, including: — Trust at a breaking point—how grievance is reshaping institutions. — AI’s trust challenge—managing innovation in a polarized world. — Global trade & economic shifts—how businesses are navigating uncertainty. — The role of media & leadership in rebuilding credibility. A huge thank you to everyone who joined us—your insights, perspectives, and engagement made this an incredible experience. Read Richard’s full reflections from Davos and Edelman Trust House: https://edl.mn/4hJckjn

This year’s Trust Barometer reveals a deepening crisis of grievance, fueled by economic anxiety, misinformation, and declining trust in leadership. In this 2-minute video, our CEO, Richard Edelman breaks down the findings and what they mean for business, government, NGOs, and media as they navigate an increasingly divided world. Explore the report: https://edl.mn/4hvRX9y

In an era where trust is at an all-time low, the willingness to embrace harmful tactics—from online attacks and disinformation to threats and destruction—shows that our society is at a tipping point. This isn’t just about disagreement; it’s about the erosion of constructive dialogue in favor of aggression. How did we get here? And more importantly—how do we reverse this trend? 📉 The 2025 Edelman Trust Barometer data is a wake-up call for business leaders, policymakers, and citizens alike, diving deep into the growing crisis of grievance that is fueling division and radicalization across the globe. Explore the full report: https://edl.mn/4hDNsK2

In a piece for Forbes, Jackie Cooper, Global Chief Brand Officer, explored why brands struggle to get recognized for their social impact. Despite increasing investments in sustainability and social good, brands often fail to connect with consumers effectively, and this article delves into how to do this. Jackie's Top Insights: 💡 Target impact initiatives to specific communities: Jackie highlighted Dove’s *Code My Crown* campaign, which resonated with Black gamers by celebrating their unique hair textures in video games. This precise focus drove 95% recognition of positive societal impact among the target audience. 💡 Understand your context: She emphasized the importance of aligning initiatives with the brand’s identity and audience values. 💡 Integrate social impact into your brand DNA: To stand out, Jackie advocates for embedding social impact in all messaging, ensuring it’s not just a campaign but a core part of the brand's identity. Read the full article here: https://edl.mn/3WCErsj

The 17th Annual Shorty Awards judges are here to celebrate creativity, impact, and innovation. Meet some of the visionaries selecting the year’s top work! Is your campaign ready to shine? Enter now: https://lnkd.in/dKk4GnGd Featuring: Jamie George Cordwell. Edelman Aliah Davis-McHenry, Novartis Jenn Bader #ShortyAwards