Aspectus Group

We are thrilled to be nominated for the 4th year in a row as finalists in the Best B2B Agency of the Year (Large) Don't Panic Events' UK Agency Awards. We love these awards because they recognise everything we hold dear - our culture, growth, integrated approach to communications and the results we achieve for our clients. As always any award nomination is a testament to our people and the work they do day in day out. We’re also delighted to nominated for three more awards too: 🔵Independent Agency of the Year (large) ⚫️Best Flexible Working Policy 🔴 Best Inclusion and Diversity Initiative   An accolade to our vision and values, to be the best agency we can be, not only in growth but in our efforts to create a better and more equal company and sector to work in. Read more about our culture and people here: https://lnkd.in/gMsAU7H

Did you know that nearly half of communications professionals don’t feel adequately supported when it comes to communicating about ESG?    Based on the findings from our latest ESG report, the changing ESG landscape is impacting confidence across communications teams, making it harder for them to execute strategies effectively. And as ESG considerations become more deeply embedded into firms’ wider strategies, ensuring communications teams are well supported could become synonymous with broader success.    Read the report in full: https://lnkd.in/eQYxaZyF

🔍 Transform your data into engaging visuals Discover how eye-tracking and cognitive load management can be used to create impactful visuals. In our latest blog post, our Head of Design, Matt Walpole, shares expert techniques that will make your data come to life. Read more here: https://lnkd.in/gK8vV5kx #DataVisualization #DesignTips #EyeTracking #CognitiveLoad

Last month, the Euro Banking Association (EBA) gathered in Lisbon for its annual conference, #EBAday. Our Account Manager, Arthur Instone, was there to take part in the critical dialogue on the future of payments. Here, he discusses the key takeaways from the event and how we can expect the transaction banking space to evolve over the next 12 months: https://lnkd.in/e_8BWkKq

Are you planning to take your brand into the Asia-Pacific market? Don’t miss the replay of our latest webinar, hosted by our Singapore team, for a deep dive into the essentials of marketing and communications in Asia. Discover valuable insights from top regional marketers and explore the cultural nuances that influence business across diverse Asian countries. This session is tailored for businesses aiming to understand the complex, vibrant landscape of APAC markets today. 🔗 Watch the replay: https://lnkd.in/e_WyZhhz

Are you wondering if B2C marketing strategies can be applied to your B2B efforts? Our latest blog by Ellie Jackson, explores this hot topic, highlighting key differences and effective tactics for marketing niche, high-value products. Understand why balancing rational and emotional appeals is crucial, especially in complex, high-stakes B2B environments. Discover actionable insights to refine your strategy and maximize your impact. Read more and get in touch with our strategists to explore these ideas further: https://lnkd.in/eQS4Q4Xt

Are you considering writing a research report for your brand? Our latest blog breaks down the 12 essential steps to create a compelling and impactful report, from ideation to final proofing. Whether you're leveraging surveys or other data sources, these best practices will guide you through the entire process. Dive in now to learn how to produce reports that will capture the attention of your audience and establish your authority in topics you want to be known for: https://lnkd.in/eqj5FjF4

Explore Asia's unique ESG approach and its lessons for global markets. In her latest blog, Madalena Thirsk, our Capital Markets Senior Account Executive, shares insights from her recent visit to our Singapore office. She examines cultural impacts and regulatory differences, contrasting Asia with Europe and the US. Discover how these insights can help navigate the complexities of responsible investing in today's market. Read more here: https://lnkd.in/eB5k5JsR

🚀 Aspectus Group Expands to Dubai! 🚀 We're thrilled to announce the launch of our new office in Dubai, strengthening our presence in the Middle East! https://lnkd.in/eVxjEq9X Under the leadership of Astrid French, we're set to drive growth across our core sectors. This strategic expansion underscores our long-term commitment to the region, and to providing standard setting communications services across energy, maritime and industrials; technology; financial and professional services; and capital markets. Join us in celebrating this significant milestone for the agency and stay tuned for updates! 🌍 #Dubai #Marketing #MENA #MiddleEastBusiness

Discover how AI is redefining creativity and innovation in business. Our own global CEO Alastair Turner, wrote this post exploring the profound impact of AI-human partnerships, highlighting how these collaborations enhance creativity and drive innovation. Read more about how AI complements human effort to achieve remarkable results: https://lnkd.in/eerpwjpM #AI #Innovation #BusinessStrategy