B2B Marketing

Lately, it seems like there’s no escape from discussion around AI in B2B marketing. Is AI killing B2B, over-automating campaigns, and eroding the human touch essential for building authentic customer relationships? OR is it the best thing that’s ever happened to us, streamlining processes, personalising customer journeys, improving data analysis, and overall just making B2Bers lives a whole lot easier? We could talk about it all day – so, at B2B Ignite 2025 on 2 July, we’re hosting ‘the great AI debate’ to give our community the chance to dive deep into AI’s triumphs and pitfalls and have their say: https://lnkd.in/er29f6Eg Now, we want to know what YOU think. Vote in the poll below, join the conversation – and see your answers feature in the debate at B2B Ignite! #b2bai #b2bmarketing #b2bignite

💡 At the European ABM Forum, you'll become an ABX expert by implementing technologies that enhance the customer experience 💡 Join Reena Jagtap, Global ABX Vertical Strategy Manager at Henkel, to discover how the manufacturing giant successfully use different customer experience strategies, driven by AI, for their key businesses. Hear from Reena on why you should be there: https://okt.to/SIxliJ There is still time to secure your ticket and be there on 3 April in Amsterdam: https://okt.to/Anilra A huge thank you to our partners and sponsors: Headline Sponsor: Demandbase Premium Partners: 6sense | Adobe | Luxid Impact Partner: Userled Workshop Partner: N.Rich Media Partner: Beeckestijn Business School Research Partner: Trendemon Event Partner: SPOTONVISION - B2B Marketing Agency #abm #AIandABM #b2bmarketing #europeanabmforum

Our Propolis Training Course Guide for 2025–26 has everything you need to elevate your career—whether you’re refining your ABM strategy or stepping into a leadership role. We are delighted to introduce three new courses for 2025, B2B Influencer Marketing taught by Robyn Hartley, Becoming a Commercial Marketer taught by Propolis Expert 💡Georgina Gilmore, and Evolving Marketing Leaders taught by Jarmila Yu, CMktr DipM FCIM FIDM MCIPR. Also, a special welcome to the new trainer for our B2B Content Marketing course, Pamela Muldoon, who has already run a session of the course which received great praise from its attendees. Download our 2025 training course schedule here: https://lnkd.in/e7YWx26r #B2BMarketingTraining #InfluencerMarketing #LeadershipTraining

Join us for an exclusive webinar in partnership with The Think Tank, where top marketing leaders will break down the essentials of GTM strategy. What to expect: -A clear definition of GTM strategy and why it matters. -Steps to executing an effective go-to-market approach. -Insights on the commercial benefits of a strong GTM framework. Date: May 15th | Time: 3 PM BST Following their recent win as UK B2B Agency of the Year at the B2B Marketing Awards, The Think Tank will share expert insights on how to refine your GTM strategy for maximum impact. Don't miss this opportunity to learn from industry leaders—register now. https://okt.to/8tzgNm #webinar #B2BMarketing #Marketing

The B2B Ignite 2025 agenda is here! 💡 It's packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s not. Just a few of the expert speakers joining us on 2 July are: 👉 Corinne Doherty, Director, ABM, Kyndryl UK & Ireland 👉 Dan Roche, Chief Marketing Officer, Workbooks CRM 👉 Sophie B., Chief Marketing Officer, Bird & Bird 👉 Cath Brands, Chief Marketing and Innovation Officer, Flintfox - Intelligent Pricing & Rebates 👉 David McGuire, B2B Copywriting Trainer, B2B Marketing & Propolis 👀 See the agenda now: https://lnkd.in/eRd78D32 📻 Stay tuned for even more speaker and session reveals for the event. A huge thank you to our fantastic sponsors and partners: Keynote sponsor: Turtl Session sponsors: 6sense | alan. agency | Bray Leino | FunnelFuel | HUT 3 Exhibitors: GCL | RONIN International | Torpedo Event app powered by: Amego Creative partner: Revere Agency Videography Partner: Fingers in Pies #b2bignite #b2bmarketing

Have you explored the B2B Marketing UK Agencies Benchmarking Report 2025 yet? This year’s report offers exclusive insights from over 80 leading UK agencies, covering: - The top 10 UK B2B marketing agencies. - Year-over-year growth, revenue, and headcount trends. - Specialist rankings in content marketing, ABM, and demand generation. - Expert commentary, award-winning campaigns, and agency profiles. Whether you're benchmarking your agency’s performance or searching for the right marketing partner, this report has the insights you need. Download your copy now: https://okt.to/OaGhMW #B2BMarketing #MarketingAgencies

Let’s get real. Is AI in B2B marketing just hype, or is it a game-changer? By 2025, AI in B2B marketing and Account-Based Marketing (ABM) won’t be a competitive edge—it’ll be the baseline. But as every marketer knows, adopting AI isn’t as simple as flipping a switch. 🤖 Where does AI truly deliver impact? ⚠️ Where can it derail your strategy? ✅ … and how can you avoid common pitfalls and drive real results? Join Thomas Allgeyer, Managing Director & Founder at Frenus GmbH at the European ABM Forum for a no-nonsense session that separates AI fact from fiction. You’ll gain practical insights from real-world successes (and failures), so you can future-proof your marketing efforts with confidence. Find out more and secure your place at the Forum on 3 April in Amsterdam: https://okt.to/ZJm4SK A huge thank you to our partners and sponsors: Headline Sponsor: Demandbase Premium Partners: 6sense | Adobe | Luxid Impact Partner: Userled Workshop Partner: N.Rich Media Partner: Beeckestijn Business School Research Partner: Trendemon Event Partner: SPOTONVISION - B2B Marketing Agency #abm #accountbasedmarketing #europeanabmforum

🚨 Final Call: Just 2 Days Left to Enter the Elevation Awards! 🚨 Time is running out! The final entry deadline for the Elevation Awards 2025 is March 19—this is your last chance to get your B2B marketing work recognized among the industry’s best. Why enter? ✅ Gain industry-wide recognition for your work ✅ Have your campaign reviewed by top B2B marketing experts ✅ Benchmark your success against the best in the industry Don’t let this opportunity slip away. Submit your entry before March 19! 🔗 Enter now:https://okt.to/ZcKkyY #ElevationAwards #B2BMarketing #MarketingExcellence #B2BAwards #B2BInnovation

Join us for an exclusive webinar with The Think Tank, where top marketing leaders will break down the essentials of Go-to Marketing (GMT) strategy. What to expect: -A clear definition of GTM strategy and why it matters. -Steps to executing an effective go-to-market approach. -Insights on the commercial benefits of a strong GTM framework. Don't miss this opportunity to learn from industry leaders—register now. https://lnkd.in/eDziySep #b2bmarketing #webinar #gtmstrategy #gotomarketing

A huge welcome to Turtl who are coming on board for B2B Ignite 2025 as our Keynote Sponsor! Turtl is a Revenue Content Platform that helps organizations turn content into real revenue growth: https://okt.to/dJ82Pr. We are delighted to have them joining us this year. Stay tuned for their Keynote session reveal coming soon! Find out more about B2B Ignite and secure your place on 3 July: https://okt.to/1V2APZ #b2bignite #commercialmarketing #b2bmarketing #b2bmarketingconference