Demandbase

The future of B2B is officially here! 🎉 Today, we’re thrilled to unveil a bold new chapter for Demandbase, a complete reimagination of our product and brand, designed to lead the next era of B2B innovation. This rebrand is more than just a fresh look—it’s a commitment to continuous innovation and deeper sales-marketing alignment. Our official launch of the enhanced Demandbase One™ Sales Experience brings sellers the precision, insights, and speed they need to close deals faster and smarter. 💬 “This launch is a pivotal step in our mission to align sales and marketing teams, empowering our customers to consistently exceed their revenue goals.”- CEO Gabe Rogol A huge thank you to our incredible team for all the hard work that has brought us to this moment. Your dedication has laid the foundation for this exciting new era. To our partners and customers, thank you for inspiring us to continually raise the bar. We’re just getting started! 💙 Read the full press release to dive into the details of our new features and vision for the future: https://lnkd.in/eGHQb5S8 #DemandTheFuture

Great Scott! The future arrived in style with the DeLorean in NYC! ✨ On 10/1, we launched the new Demandbase brand, and what better way to kick off the future than with the iconic time machine itself? 🚗💨 The DeLorean made an epic appearance, taking us back to the future to show how we're redefining the future of GTM. 📸 Check out the pics to relive the moment with us, and head over to our blog to dive deeper into what our new brand is all about: ➡ https://bit.ly/4gKuRw6 #DemandTheFuture

On 25th September, Gabe Rogol, CEO of Demandbase, along with Deepti Gelli, Country Head of Demandbase, and other senior leadership members, visited ZPHS Hydernagar to experience firsthand the transformative impact of our Digital Lab setup, generously supported by Demandbase. Facilitated by Nirmaan Organization, this groundbreaking initiative is helping to bridge the digital divide for students, equipping them with essential skills for the future. Our heartfelt gratitude goes to the 5 dedicated Demandbase volunteers whose efforts made this visit truly memorable. #DigitalEmpowerment #BridgingTheDigitalDivide #DemandbaseImpact #FutureReadyStudents #TransformingEducation #NirmaanInitiative #EdTechInnovation #CorporateSocialResponsibility #SkillsForTheFuture #CommunityImpact Mayur Patnala (India/Bharat) II Anuradha Pulla II Swati Vempati II Mounika Konatham II Rama Rao Gutlapalli II Himasree Raghumudri II Nikhil Gampa II Chezerla Sasidhar II Padmapriya Chilakamarti II Shivani Tyagi II Narmada Kankanala II Saikiran P II Sowjanya Bacchala II Saiteja Burra

In the last month, Demandbase has identified over 2.1B interactions from 4M companies (in real-time) with Account Identification. Here are 3 ways to maximize this tech's impact on your account-based GTM strategy: 1. When evaluating a solution, run the RIGHT type of Match Test A huge problem with evaluating Account Identification is how it’s marketed by vendors. They push “match tests” to compare a sample of your website's traffic as if it’s magic. Such tests are misleading for a couple of reasons. First, the goal of Account Identification is not to match all your traffic, it’s to accurately identify the accounts that will become revenue. The reality is a lot of traffic can’t be matched and matching is probabilistic (i.e. the more you're willing to lower the bar on confidence and accuracy, the more matches generated). Second, a subset of traffic matched asynchronously by a vendor is not the same as your total traffic identification in real-time, it’s misleading. The best way to evaluate is to place the identification tag on your site and generate data related to your ICP from site traffic in real-time. 2. Build your foundational use cases of Account Identification The value of Account Identification is connecting account targeting, engagement, and reporting from off your site to on your site. That is, ensuring you're targeting the same accounts with the same message through advertising, orchestration across Marketing channels, and site experiences such as chat and personalization, while using Account Identification to measure the quality of account traffic of Marketing sources and what content is most effective across industries, segments, and stages. There are a number of other tactical uses cases like enrichment and Sales alerts, but the greatest strategic impact is in channel alignment and reporting. 3. Account Identification in AI models Beyond the use cases above, there is tremendous power in using Account Identification in AI propensity models to score accounts and determine next best actions. Remember, Account Identification is not magic and not 100% accurate. No dynamic dataset is 100% accurate and all intelligent systems need to deal with datasets that are mistaken and conflicting. For example, self-driving cars are constantly misperceiving the environment. The point is you have to be able to use valuable, though flawed, signal in relation to other signals to get to your goal. That’s why the true potential of Account Identification is unlocked when it is used in AI to drive Account, Message, and Action insights. To sum up... Account Identification is a necessary component of your B2B GTM. However, you have to understand its limitations. You have to not be fooled by over-promises. As a standalone dataset its value lies in connecting offsite to onsite experiences and reporting. But its ultimate power is as a part of intelligent Account, Message, and Action insights that drive your full account-based GTM strategy.

"If it's Account-Based, it's Demandbase." The phrase speaks for itself. Yesterday, we had the incredible honor of seeing our new brand featured on the Nasdaq Tower in Times Square! 🏙 A huge shoutout to our amazing onsite crew — Chris Moody, Shayla Marvin, Kiara Curet, Vin Matano 🐝, Devin Reed, Aneesh Lal, Jake Clare, and Ding Zheng— who helped capture this momentous occasion. 👏 📸 This is just the beginning of an exciting new chapter, and we can’t wait to see what’s next. #DemandTheFuture #Demandbase #ABM

I just shot content in a DeLorean with Devin Reed. Easily the most random Tuesday ever. Demandbase just announced their new rebrand and put on a masterclass. This is extra special because I spent the last 6 years at Demandbase (and am a super fan) and also I've looked up to Devin Reed for years now. And now we're collaborating on content 🤯 I've also never sat in a DeLorean before, so there's a first for everything. Recap video dropping soon!

🎉 New brand = New swag! 🎉 Watch as CEO Gabe Rogol gives an exclusive first look at our new swag during India work week at our Hyderabad office. We’ve got plenty more swag coming your way, and we want YOU to join in the unboxing fun! Enter our #DemandTheFuture box giveaway for a chance to win exclusive new merch before anyone else! 👀✨ Here’s how to enter: 1️⃣ Like this post 2️⃣ Comment one word you’d use to describe the future of GTM 3️⃣ Follow our page to stay updated on all the exciting things ahead 🎁 We’ll randomly select 5 lucky winners on 10/4 to receive their own #DemandTheFuture box! (P.S head to the comments for a sneak peak at the box)

The new Demandbase has arrived, and it's time to explore everything that’s changed! 🚀 We’ve reimagined both our product and brand to help your teams move faster, stay aligned, and take confident action. With these updates, we’re making it easier than ever to achieve precision and efficiency in your go-to-market strategy. Here’s what you can expect in this new era: ✅ A redefined sales experience that promotes seamless cross-functional alignment ✅ Powerful new features like contact smart scoring, buying groups, and more ✅ A sleek, modern look that reflects the power behind our platform And this is just the beginning! 🌍 Dive into the full blog to discover how Demandbase is transforming the future of B2B: https://bit.ly/4gKuRw6 #DemandTheFuture

Today I'm thrilled to announce the beginning of a new Demandbase. We have totally reimagined the brand and user experience. It’s time for us to transform the way B2B enterprises go to market. The potential of an account-based GTM strategy has not been reached by most companies. It’s been incredibly difficult to focus Sales and Marketing resources effectively on accounts that will have the greatest life time value. We will be the company that helps solve this problem. This requires a new phase (Phase IV) of the Account-Based GTM category, the phase of “Automation and Insights.” Automation and insights that align Sales and Marketing resources across audiences, messages, and actions and are fundamental to B2B AI. To initiate this phase we’ve re-architected the Demandbase brand to clearly reflect the core technological components necessary for enterprises to be successful with an account-based GTM: 1. Openness – making it easy to get all necessary data in and out of our platform to drive AI models 2. Power – built to flex and scale with your complex and evolving tech stack 3. Transparency – not being a black box, so there can be human oversight on AI capabilities And we’ve completely integrated our sales user experience with our marketing and advertising experiences to unify insights, while launching a host of new sales capabilities: * Contact Smart Scoring – Improve efficiency and accuracy with advanced sorting, refined filters, and an expanded employment database, making it easier to find and match relevant contacts. * Buying Groups for Sales – Automatically identify key decision-makers in target accounts, assign buying roles, and engage the right people with tailored content to accelerate deals. * Site Visit Intelligence – Gain insights into account interest by tracking site activity, identifying top pages visited, and recommending contacts for anonymous visitors to drive timely engagement. * Action in Third-Party Channels – Add records directly to sales engagement platforms like Outreach, Salesloft, and Gong without going through the CRM, speeding up lead response and improving seller efficiency. * Customizable Prescriptive Sales Dashboards – Tailor list prioritization and filtering options for targeted reporting, streamlining workflows, and improving decision-making with easier access to crucial data. We are committed to innovation that enables all GTM functions and roles to work off the same data and intelligent insights across audiences, messages, and actions at every point of your tech stack. Much more to come!

This is it—the final countdown! ⏳ Tomorrow, we unveil the future of B2B, and we couldn’t be more excited to share it with you. We’ve created a smarter, more powerful way to align your teams, make data-driven decisions, and stay ahead of the competition. Are you ready to take the leap? 👀 #DemandTheFuture