B2B Marketing

Our Propolis Training Course Guide for 2025–26 has everything you need to elevate your career—whether you’re refining your ABM strategy or stepping into a leadership role. We are delighted to introduce three new courses for 2025, B2B Influencer Marketing taught by Robyn Hartley, Becoming a Commercial Marketer taught by Propolis Expert 💡Georgina Gilmore, and Evolving Marketing Leaders taught by Jarmila Yu, CMktr DipM FCIM FIDM MCIPR. Also, a special welcome to the new trainer for our B2B Content Marketing course, Pamela Muldoon, who has already run a session of the course which received great praise from its attendees. Download our 2025 training course schedule here: https://lnkd.in/e7YWx26r #B2BMarketingTraining #InfluencerMarketing #LeadershipTraining

Join us for an exclusive webinar in partnership with The Think Tank, where top marketing leaders will break down the essentials of GTM strategy. What to expect: -A clear definition of GTM strategy and why it matters. -Steps to executing an effective go-to-market approach. -Insights on the commercial benefits of a strong GTM framework. Date: May 15th | Time: 3 PM BST Following their recent win as UK B2B Agency of the Year at the B2B Marketing Awards, The Think Tank will share expert insights on how to refine your GTM strategy for maximum impact. Don't miss this opportunity to learn from industry leaders—register now. https://okt.to/8tzgNm #webinar #B2BMarketing #Marketing

The B2B Ignite 2025 agenda is here! 💡 It's packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s not. Just a few of the expert speakers joining us on 2 July are: 👉 Corinne Doherty, Director, ABM, Kyndryl UK & Ireland 👉 Dan Roche, Chief Marketing Officer, Workbooks CRM 👉 Sophie B., Chief Marketing Officer, Bird & Bird 👉 Cath Brands, Chief Marketing and Innovation Officer, Flintfox - Intelligent Pricing & Rebates 👉 David McGuire, B2B Copywriting Trainer, B2B Marketing & Propolis 👀 See the agenda now: https://lnkd.in/eRd78D32 📻 Stay tuned for even more speaker and session reveals for the event. A huge thank you to our fantastic sponsors and partners: Keynote sponsor: Turtl Session sponsors: 6sense | alan. agency | Bray Leino | FunnelFuel | HUT 3 Exhibitors: GCL | RONIN International | Torpedo Event app powered by: Amego Creative partner: Revere Agency Videography Partner: Fingers in Pies #b2bignite #b2bmarketing

Have you explored the B2B Marketing UK Agencies Benchmarking Report 2025 yet? This year’s report offers exclusive insights from over 80 leading UK agencies, covering: - The top 10 UK B2B marketing agencies. - Year-over-year growth, revenue, and headcount trends. - Specialist rankings in content marketing, ABM, and demand generation. - Expert commentary, award-winning campaigns, and agency profiles. Whether you're benchmarking your agency’s performance or searching for the right marketing partner, this report has the insights you need. Download your copy now: https://okt.to/OaGhMW #B2BMarketing #MarketingAgencies

Let’s get real. Is AI in B2B marketing just hype, or is it a game-changer? By 2025, AI in B2B marketing and Account-Based Marketing (ABM) won’t be a competitive edge—it’ll be the baseline. But as every marketer knows, adopting AI isn’t as simple as flipping a switch. 🤖 Where does AI truly deliver impact? ⚠️ Where can it derail your strategy? ✅ … and how can you avoid common pitfalls and drive real results? Join Thomas Allgeyer, Managing Director & Founder at Frenus GmbH at the European ABM Forum for a no-nonsense session that separates AI fact from fiction. You’ll gain practical insights from real-world successes (and failures), so you can future-proof your marketing efforts with confidence. Find out more and secure your place at the Forum on 3 April in Amsterdam: https://okt.to/ZJm4SK A huge thank you to our partners and sponsors: Headline Sponsor: Demandbase Premium Partners: 6sense | Adobe | Luxid Impact Partner: Userled Workshop Partner: N.Rich Media Partner: Beeckestijn Business School Research Partner: Trendemon Event Partner: SPOTONVISION - B2B Marketing Agency #abm #accountbasedmarketing #europeanabmforum

🚨 Final Call: Just 2 Days Left to Enter the Elevation Awards! 🚨 Time is running out! The final entry deadline for the Elevation Awards 2025 is March 19—this is your last chance to get your B2B marketing work recognized among the industry’s best. Why enter? ✅ Gain industry-wide recognition for your work ✅ Have your campaign reviewed by top B2B marketing experts ✅ Benchmark your success against the best in the industry Don’t let this opportunity slip away. Submit your entry before March 19! 🔗 Enter now:https://okt.to/ZcKkyY #ElevationAwards #B2BMarketing #MarketingExcellence #B2BAwards #B2BInnovation

Join us for an exclusive webinar with The Think Tank, where top marketing leaders will break down the essentials of Go-to Marketing (GMT) strategy. What to expect: -A clear definition of GTM strategy and why it matters. -Steps to executing an effective go-to-market approach. -Insights on the commercial benefits of a strong GTM framework. Don't miss this opportunity to learn from industry leaders—register now. https://lnkd.in/eDziySep #b2bmarketing #webinar #gtmstrategy #gotomarketing

A huge welcome to Turtl who are coming on board for B2B Ignite 2025 as our Keynote Sponsor! Turtl is a Revenue Content Platform that helps organizations turn content into real revenue growth: https://okt.to/dJ82Pr. We are delighted to have them joining us this year. Stay tuned for their Keynote session reveal coming soon! Find out more about B2B Ignite and secure your place on 3 July: https://okt.to/1V2APZ #b2bignite #commercialmarketing #b2bmarketing #b2bmarketingconference

We'd like to welcome 6sense to The European ABM Forum as a Premium Partner! 6Sense is a Revenue Intelligence Platform for Every Step of the Journey, capturing intent signals from every known and anonymous source, and connecting it all to prospect accounts, delivering complete insight into the buying journey. We are delighted to have them on board for the Forum on 3 April in Amsterdam! Find out more and book your place: https://okt.to/QmLEOh #euabmforum #abm #accountbasedmarketing #revenueintelligence

🎶 Can content drive real-world impact? 🎶 Last year, Park & Battery won Gold for Best Use of Content at the Elevation Awards for their campaign, "Music Makes Us Better"—and the results speak for themselves. Partnering with Children's Music Fund, the campaign highlighted the healing power of music therapy for children undergoing difficult medical treatments. Through powerful storytelling, Park & Battery raised awareness, boosted annual donations by 25%, doubled first-time donors, and reached over 2 million people. See what it takes to win—download last year’s Winners Report: https://okt.to/zHd7DR 🔗 Entries close on March 19 - Submit your entry now to compete with the best: https://okt.to/QYUjgn #ElevationAwards #B2BMarketing #ContentMarketing #MarketingExcellence #CaseStudy #B2BAwards