Bastion

The News Digest is back! 📰 This week a new study reveals that playing video games can have a positive impact on mental health. Exciting reveals were made at #Gamescom, and the controversial marketing strategy of Black Myth: Wukong has got Senior Account Manager, Will Lawes - discussing ethical questions in this week's team spotlight. Read more below 👇

Strong week at Gamescom with lots of positive meetings where we’ve been promoting our new divisions and services: Pinpoint, G2M, Folgate and Onevoice. Plus a few great nights out.

Last week we brought together VALORANT community new and old to celebrate our launch to console! Over 300 (!) players joined us for the night to play on Xbox, eat a delicious 10 course menu inspired by our Agents (Created by Mr Grubworks), and 3 amazing DJ sets from Maisi and artists from Loud LDN. Huge thanks to everyone internally that made this happen, and Bastion for putting together a night our players will never forget. On a personal note, so many of my friends came along to this, I'm so thankful for your constant support, real ones <3

It’s encouraging to see such a positive reaction to Amazon Games and Glowmade's King of Meat at Gamescom ONL yesterday. A lot of work went on behind the scenes in the lead up to this reveal, including organising international previews across the EU and US. This project marks an important step for Amazon Games as they look to expand their growing portfolio, and we’re proud to have played a supporting role in getting this exciting new direction the attention it deserves. #ONL #gamescom2024 #gamescom

Welcome to the Pinpoint Platform Update, where our team keep up to date with the latest social media changes - so you don't have to. This week 👇 📍 Instagram has started live testing its Friend Map feature. Now, you can see the real-time location of your friends on a dedicated map within the app. Perfect for coordinating hangouts or just staying connected. 🎥 YouTube is expanding its use of AI in live streams with AI-generated chat summaries and the illuminated subscription button triggered by mentions in videos. Plus, they're testing a merged feed that combines Shorts and long-form videos, aiming to boost viewership across all formats. 🔊 TikTok is piloting Amber Alerts directly in the For You feed, in partnership with NCMEC, to increase awareness and help in cases of missing persons. 📊 X is rolling out advanced analytics for Premium subscribers. Offering deeper insights into your audience with new data on age, gender and country of origin. 🎵 Universal Music Group just signed a new licensing deal with Meta. Expect more music options and enhanced content experiences across platforms, including Instagram and Facebook. 

Bastion 2.0 🚀 We’re proud to share that our new website is officially up and running. The freshly revamped site now highlights our newest divisions and showcases the full range of services that Bastion has to offer. A massive thank you to the incredible team at Paper Dog Ltd for their hard work in bringing this to life — and just in time for #Gamescom, too! bastion.co.uk

Now that the games industry's biggest conference is just around the corner - we wanted to take the opportunity to share our latest Insight Report. In this edition, Angel Investor of the Year, Nick Button-Brown, shares invaluable tips on how developers can maximise their success at Gamescom this year🎮 Don't miss out on his strategies for networking, pitching and showcasing your work to the right audience. More details below 👇 #gamedevelopment #gamedeveloper #gamescom #gamescom2024 #games #investment #investor

Welcome to the Bastion News Digest! 📰 Amongst this week's stories of interest, Gamescom's Felix Falk and Christoph Werner discuss the conferences ambitions for the future. A new Guinness world record has been set in games - and Krafton acquires Tango Gameworks. Lastly, an unfortunate game leak has got everybody talking, including Bastion Account Director, Ben Skipper - who shares his thoughts on the story in this week's spotlight 💡

Last night, the Bastion team headed to the Village Underground to support our client Riot Games create the 'Clutch Kitchen' event, celebrating Valorant's launch onto console.🎮 Over 600 Valorant fans were able to enjoy live music, intense gaming sessions, and a delicious menu crafted by TikTok chef Nathaniel Smith - all inspired by the game's diverse agents.

It's Friday! Which means another Bastion News Digest is now live 🗞 This week, SEGA's acquisition of Angry Birds creators Rovio, has an incredible impact on their financial performance. The battle between AI and video game performers continues and the surprising endorsement an Esports Valorant team received by a Vice Presidential candidate in the US resurfaces. And finally, one developer has gone to great lengths to protect the IP of their game... Even planning for its future in the event of their death. This raises the question: is creative vision more important than lucrative offers? Tom Stone discusses in this week's spotlight this week.