Birds Eye UK & IE

…And now for something a little different! 😀 To celebrate the recent launch of our NEW Birds Eye Steamfresh Meals, we’ve teamed up with podcast host and etiquette expert William Hanson to help reignite the nation’s love for lunchtimes by showcasing the steamy, tasty convenience of our delicious vegetable-packed pasta meals-for-one through a trio of steamy stories… and of course to share his advice on the correct way one should eat our Mushroom Tagliatelle in a Creamy Sauce. 🍝 Head over to YouTube and our @BirdsEyeChannel to hear William narrate our Steamfresh Seductions series, which, just like our new Meals, will bring excitement to lunchtimes up and down the country! #GoodnessThatsSteamy! https://lnkd.in/e3iAAVMU Cirkle #innovation #frozenfood #lunchtimeinspiration

We’re delighted to have been shortlisted for the The Food and Drink Federation Awards' Brand Launch of the Year for our Aunt Bessie's Meat Joints! Gone are the days when cooking a roast dinner meant pre-planning, tiresome preparation, and lots of washing up. Our new range of meat joints can be cooked from frozen and come wrapped in bacon or include a seasoning for full on flavour, without any of the hassle. PLUS they can also be cooked in the air fryer for even quicker cooking times: so less time spent in the kitchen and more time to spent with loved ones! Aunt Bessie’s is the only frozen brand that can offer all the essential elements of the roast dinner and we’re proud to support our shoppers with our Iceland Foods £12 meal deal which includes an Aunt Bessie’s meat joint of your choice plus 3 sides or desserts, so that’s just £3 per head for 4 servings! #frozenfood #innovation #FDFAwards

Give ‘staying in a spin’! Today we’re launching one of our most exciting partnerships to date; this Summer we’re super excited to work with Hasbro across a plethora of our Birds Eye UK ranges to highlight the benefits and importance of spending quality time with friends and family. From recent research, we know that the majority of UK households recognise the importance of spending quality time together but in fact less than half the time we spend together is actually considered ‘quality’ time. With 89% of parents and guardians believing the dinner table is where the important conversations and interactions happen, we want to encourage more ‘table time’ these holidays, uniting households with great food and fun games. SO, when you buy 4 packs of qualifying Birds Eye packs this Summer you can get a FREE Hasbro board game worth up to £39*. Games in the deal include:  CLUEDO, MONOPOLY, TRIVIAL PURSUIT: Family Edition, and more!*   The campaign goes live TODAY across all UK retailers, on a wide range of Birds Eye packs🎉🎉the campaign will be supported with Radio, YouTube, out of home, social and as you can imagine some BIG instore plans!   #GiveStayingInASpin #hotdeal #brandpartnerships *T&Cs apply https://lnkd.in/eMVHQm86 Research: OnePoll 1000 UK residents (June 2024) https://lnkd.in/e96SM8XB 

We are beyond excited to announce the launch of the NEW Birds Eye Crispy Chips 🍟  With a tasty crispy coating on the outside and fluffy potato on the inside, our delicious Crispy Chips provide the perfect choice for any mealtime! Frozen chips are a firm family favourite (enjoyed by UK households twice a week on average!), so we are delighted to be able to offer a dependable product to consumers from a brand they love and trust. By entering the chips category, Birds Eye now offers retailers and consumers a truly credible full meal solution – where chips provide the perfect side accompaniment alongside the rest of our range, such as our iconic Crispy Dippers, Fish Fingers, and Peas 🍽 Available now in your nearest Iceland Foods stores, with many more to follow very soon ➡️    #chips #innovation

Thank you Nomad Foods for an inspiring and informative panel discussion earlier this week as part of our celebration of #Pride Month. The Birds Eye UK & IE teams took a lot away from the day; alongside the fantastic speakers and engaging questions, it was a thought-provoking session which addressed how we can continue building on our commitment to support each other and to advocate for I&D in all we do.

We are so excited about the work that Nomad Foods is leading in the study of frozen food storage temperatures 🎉 It's been 100 years since Clarence Birdseye invented the flash freezing process we use today, and in such a milestone year it's fantastic to be involved in another piece of such an impactful and pioneering innovation!

Birds Eye is getting hot and steamy with a brand new above-the-line campaign supporting the NEW Birds Eye UK & IE Steamfresh Meals range! You can now say goodbye to that boring sandwich 😴 for lunch and instead opt for something that’s delicious, easy, AND nutritious. The campaign goes live TODAY 🎉🎉 with a new steamy TV ad, along with radio, out of home and social content. Make lunch a more saucy affair, Goodness that’s Steamy! ♨ #steamfresh #innovation #frozenfood   https://lnkd.in/eutYByG9

Nomad Foods has today published its annual Sustainability Report and its great to see the progress made over the last year across all its markets and products. In the UK, Birds Eye accomplished a lot in 2023. Just a few highlights are continuing to provide a fish portfolio which is 100% certified by the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC), all our peas continue to be grown to gold level SAI Platform sustainable farming practices, and 100% of our Goodfella's Pizza UK & IE pizza range is now non-HFSS, and compliant with the UK government’s 2024 maximum salt targets. 🎉 #sustainability #SBTItargets #servingtheworldwithbetterfood

With the sun shining ☀ it's been a fantastic day celebrating GroceryAid Day 2024 in our Leeds and Woking offices. GroceryAid offers such important help to all those who work in the grocery industry, as well as their families, and we're exceptionally proud to support them in their work. To mark the day, we held a bake sale and gave two employees the chance to go to this year's Barcode Festival 🎶, congratulations to the winners! 🌈🌈 For more information on the support that GroceryAid offers and how to get in touch please visit www.groceryaid.org.uk/ #groceryaidday #groceryindustry #employeesupport

We can't wait to see Lauren Woodley at Food Matters Live in a few weeks' time! As Nomad Foods's Group Nutrition Leader, Lauren supports the Birds Eye, Aunt Bessie's and Goodfella's brands with her vast experience and knowledge to ensure that we always continue to serve the nation with better food.