BluZinc

Growth Marketing Director job opening hybrid London office for a £10M-£20M revenue range consumer goods, personal growth, mindfulness health, wellness, fitness company looking for individuals with strong experience of B2C/D2C digital marketplaces and eCommerce growth to beyond £50MM+ revenues in a similar FMCG industry vertical and GTM. https://lnkd.in/gWN_SYny #marketingdirector #cmo #cro #growth #london

Lesson 2.1 : Brand New; Brand You. For today’s leader to be successful, it essentially comes down to personal brand; what we are known for and what we deliver. Personal branding is essentially the ongoing process of establishing an image or impression in the mind of others about yourself. It’s a leadership concept has really taken off in the last few years. As Jeff Bezos, the founder of Amazon once said “your brand is what people say about you when you are not in the room”. As with any other brand, your personal brand is based on people’s expectations of how you will behave or perform. Leaders shouldn’t underestimate the power of leadership branding when it comes to reputation of the company they work for. According to a recent study from Weber Shandwick, global executives attribute 45% of their company’s reputation to the reputation of the leaders. That’s nearly HALF! Additionally, a leaders reputation plays an important part in attracting employees to a company (77%) as well as motivating them to stay (70%). A leadership brand is created by the way people behave, react and interact. It helps leaders define their value proposition and maximise their impact and influence on the organisations culture. CODE: VIPFREE (gone when they are gone so enroll now and use the course later). https://lnkd.in/gRN_Mt5Z

Bonus Lesson: Killer Questions! https://lnkd.in/gPMYZKcf CODE: VIPFREE

Lesson Three: Understanding Conflict. Conflict is an inevitable fact of life. It is borne out of differences and will arise in any situation where people are required to interact with one another. Conflict is generally regarded as an impediment to progress. However it is not always a bad thing and can be a creative force for an organisation when managed effectively. CODE: VIPFREE Surprisingly, conflict can assist in making changes. However, left unresolved, conflict can result in feelings of unhappiness, dissatisfaction, depression, stress and hopelessness. These feelings can manifest themselves in behaviours such as aggression, violence, emotional withdrawal, breakdown in communications and personal relations and result in job resignation. Common sources of conflict A number of factors act independently or in combination to cause conflict. It can develop from a difference in perceptions, values or goals in areas where people are concerned about outcomes. Some of the most common sources of workplace conflict are: • Unclear definition of responsibility For example, uncertainty over who is responsible for specific duties or who has the authority to manage these duties. Parties may claim or reject the responsibility, which can cause conflict.  • Competition for resources Time, money, space, materials, equipment and supplies are all valuable (but finite) resources. Competition for resources will inevitably lead to conflict between individuals, teams, departments or organisations.  • Conflict in interests There are two types of conflict in interests. The first is that people may only focus on their individual, personal goals and lose sight of the organisation’s goals.  The second conflict in interests is interdependency, where people rely on others to perform their own jobs effectively. The ability to accomplish their goals and objectives depends on the cooperation of others, which increases the opportunity for conflict when others fail to cooperate.  https://lnkd.in/gPDQGRPx CODE: VIPFREE

 Lesson Two: Influencing with Empathy. This section presents proven strategies and techniques for new leaders to build rapport and establish trust with their team members. It emphasizes the significance of empathy, transparency, and fostering an inclusive and supportive work environment when applying influencing techniques. https://lnkd.in/g52VeSzF CODE: VIPFREE

Lesson One: Effective Communication; Transactional Analysis. The transactional analysis model is a psychological framework used to analyze and understand human behavior, communication, and relationships. This section delves into the fundamental principles of the transactional analysis model, highlighting its relevance in leadership communication. CODE: VIPFREE Transactional Analysis Transactional Analysis is a social psychology, commonly used as a method to improve communication. The theory outlines how we communicate with ourselves, how we relate and communicate with others and how we form relationships. It can also offer suggestions which will enable us to change and grow. Transactional Analysis was developed by Dr. Eric Berne in the 1950s. Originally trained in psychoanalysis, Berne wanted a theory which could be understood and available to everyone and began to develop what came to be called Transactional Analysis (TA). Transactional Analysis is underpinned by the philosophy that: ·      people can change ·      we all have a right to be in the world and be accepted https://lnkd.in/gsez6m4x CODE: VIPFREE

Objectives of Module Three - Building Relationships. An in-depth guide on effective communication for new leaders, focusing on the application of the transactional analysis model. It covers the fundamentals of the model, understanding ego states, applying transactional analysis to leadership communication, developing communication skills, building rapport with team members, overcoming communication barriers, and key takeaways. CODE: VIPFREE Influencing skills - how to get your message across to your relationship pools  Effective communication - using the transactional analysis model - we explore how to form relationships in an adult to adult way  Building relationships: : Understanding conflict to build confidence in peer and team relationships  Feedback and goal adjustment: Refine your initial goals based on learnings and progress. https://lnkd.in/gpzNXyvN CODE: VIPFREE

Comp access to the BluZinc Leadership Integration online video coaching Program (BLIP), to successfully navigate your first 3-12 months with confidence and clarity in a new company in a Leadership or Senior Management role. Packed with interactive content, personalised support, and practical tools, you'll acclimate to your new culture, build strong relationships, and unlock your full potential.y "The Silent Threats: Why 70% of New Leaders Fail Within Their First 18 Months"... BluZinc Page https://lnkd.in/gc2mkKUA CODE: VIPFREE (enroll now while access is complimentary; use later). What you will get from the program: Understand the organisational culture, values and norms that exist at your new company. Integrate you seamlessly into the culture and build valuable connections and relationships with colleagues and customers. Equip you with the skills and resources to hit the ground running and contribute meaningfully from day one. Cultivate your personal leadership brand with a growth mindset and provide you with the tools and guidance to thrive in your new role and beyond. Benefits: Stronger team connections: Build meaningful relationships with colleagues and feel part of the team from day one. Reduced onboarding time: Get up to speed quickly and start making a positive impact sooner. Enhanced confidence and performance: Gain the knowledge and skills needed to excel in your new role. Clear career path: Understand your role within the company and gain valuable insights into future opportunities for growth. BluZinc Page https://lnkd.in/gc2mkKUA CODE: VIPFREE (access now; gone when they're gone) You are welcome to let others know about this special offer! Please let me know your feedback, questions, suggestions! Yours gratefully, Jonathan CEO / Founder BluZinc #CEO #COO #EXECUTIVEDIRECTORV #LEADERSHIP #DIRECTOR #MANAGER #BLUZINC #COACHING #LEADERSHIPDEVELOPMENT

Lesson 2.6 : 360 Feedback. You may want to consider getting some 360 feedback on your leadership style that can support your leadership journey. If you would like to talk to us about arranging a 360 feedback survey, report and 90 minute coaching session, please email contact@bluzinc.uk for costs and availability. https://lnkd.in/gFNU3aZz CODE: VIPFREE

Lesson 2.4 : Learning the Lingo. CODE: VIPFREE Transitioning into a new role can be exciting, but navigating unfamiliar language and terminology can be daunting. This guide, inspired by the successful onboarding practices of Mark Stein, equips you with effective strategies to learn the lingo and thrive in your new environment. Embrace the Learning Curve Acknowledge the knowledge gap and accept that there will be industry-specific vocabulary and company-specific jargon you'll need to grasp. By embracing the learning process and viewing acquiring new terminology as an opportunity for growth, you will gain a deeper understanding of your role and the organization. Active Learning Strategies: Immerse yourself in company resources: Familiarize yourself with the company values, internal knowledge base, and other resources that provide definitions and explanations of key terms. Shadow colleagues: Observe how experienced team members use domain-specific language in meetings, emails, and daily interactions. Don't be afraid to ask: Clarify any ambiguity by politely asking colleagues or your manager for explanations. Most people are happy to help a new team member learn the ropes. https://lnkd.in/g6PcnVTH