Brand Finance

As more countries embrace the potential of nation branding, many governments continue to underinvest in their national identity. The result is missed opportunities to enhance tourism, attract investment, and strengthen diplomatic ties. As DAGMARA SZULCE, Global Managing Director of the International Advertising Association (IAA), explains, advertising spend is an untapped Soft Power resource that can transform global influence: Investing in the Nation Brand: The untapped potential of advertising spend for Soft Power | Brand Finance Through its partnership with Brand Finance, the IAA helps governments understand and quantify the impact of nation branding, providing a roadmap for investment and long-term success. The message is clear: countries that fail to build strong brands will struggle to compete on the world stage. Read the full insight here - https://lnkd.in/gtSvW7nu #SoftPower #NationBrands

The total brand value of the world’s 500 most valuable banking brands has surged by 13% year-on-year to reach USD1.6 trillion, marking the first double-digit increase in four years. Chinese bank brands top the Brand Finance Banking 500 2025 with Industrial and Commercial Bank of China, China Construction Bank (Asia), Agricultural Bank of China, and Bank of China the four most valuable. While the country’s leading banks remain strong, smaller players in #China have struggled, with several ranking lower or losing brand value. Digital-first challenger banks are now seeing the benefits of years investment into building their brands. UK neobank Revolut is the fastest-growing banking brand globally, with a 795% increase in brand value to USD1.9 billion, driven by marketing investment, customer expansion and new market entry. Banking 500 2025: https://lnkd.in/g5dVhTmA #Banking

For the first time since 2016, McDonald's is the world’s most valuable restaurant brand at USD40.5 billion, surpassing Starbucks, which now ranks second.     Chick-fil-A Restaurants is the sector’s fastest-growing brand, up 43% to USD5.7 billion, and breaks into the top 10 at eighth. The Wendy's Company climbs two spots to rank ninth.     Greggs has re-entered the ranking with a brand value of USD1.3 billion, while China’s Haidilao retains its title as the world’s strongest restaurant brand, driven by high brand perceptions in its domestic market.  Restaurants 25 2025 - https://lnkd.in/g2cQwR7g

In a panel discussion "Our New Future, Choice not Chance", hosted by BIP UK, Michael Rocha from Brand Finance, discussed how brand and customer-led innovation, plus investing in brand building over direct response marketing, can create a more resilient business and drive long term growth. Read the full article here: https://lnkd.in/gxFEFRnV

TELUS has reached a significant milestone, ranking among the top 15 most valuable telecoms brands worldwide while maintaining its position as Canada’s strongest and most valuable telecoms brand. This achievement is the result of a steadfast commitment to social purpose, cutting-edge technology, and an unwavering focus on customer experience. By investing in world-class networks, fostering community impact, and embracing digital transformation, TELUS continues to set itself apart in a competitive landscape—proving that doing good is not just beneficial for society but also a powerful driver of business success. Jill Schnarr, Chief Communications and Brand Officer at TELUS, shares insights about the brand's growth in a new spotlight - https://lnkd.in/dZ7eaJzt

Brand Finance’s latest Global Top 250 Hospitals 2025 report examines the core pillars that define excellence in academic medical centres: patient treatment, research, and education/training. These foundational elements are the bedrock of the healthcare ecosystem, each playing a vital role in the advancement and success of medical institutions. Our study highlights that an integrated approach to these three pillars is key for recognition as a leading academic medical centre by healthcare professionals. For 2025, the leaders in each of these pillars are: Patient treatment - University Health Network, Hôpitaux Universitaires Pitié Salpêtrière - Charles Foix (APHP), Sydney Children's Hospitals Network Research - Charité - Universitätsmedizin Berlin, Hôpitaux Universitaires Pitié Salpêtrière - Charles Foix (APHP), The University of Tokyo Hospital. Education/training - Groote Schuur Hospital Trust, University Health Network, Monash Partners Academic Health Science Centre. Global Top 250 Hospitals 2025 report: https://lnkd.in/gPxW3jZJ

Join us at International Trademark Association (INTA) Integrating Intellectual Property, Finance, and Valuation Workshop in New York! Brand Finance’s Hugo Hensley will be moderating a discussion on the latest global trends in intellectual property and the growing significance of intangible assets. He’ll be joined by: - Hayley Berlent, CEO, Additive Impact, LLC & 2025 INTA Advisory Director - Elisabeth Stewart Bradley, 2025 INTA President & VP, Innovation Law, Bristol Myers Squibb - Andrés González, Principal, L. Catterton Together, they’ll share insights on how businesses across multinational corporations, brand consulting, and private equity are managing IP complexities, leveraging intangible assets for competitive advantage, and adapting to evolving regulations and AI. 🗓️: March 19, 2025 🌏: Convene One Liberty Plaza, New York Don’t miss this opportunity to gain insights from top experts in IP, finance, and valuation! Register now: https://lnkd.in/grgGAvvS

du has reached a historic milestone, surpassing the USD3 billion mark in brand value—its highest ever brand value. This achievement reflects years of strategic planning, relentless innovation, and a strong commitment to digital transformation. By investing in advanced technology, enhancing customer experience, and aligning with the UAE’s national vision, du has bolstered its market position and brand equity, positioning itself for continued success in an ever-evolving digital landscape. Fahad Al Hassawi, CEO of du, discusses the brand's growth in a new spotlight: https://lnkd.in/gW2NMxaR

China’s Soft Power is evolving, but is it truly understood? Jay Cao, London Bureau Chief at Phoenix Satellite Television (US) Inc., explores how #China's economic influence, media presence, and brand power shape international perceptions—and why dialogue, cultural exchange, and brand credibility are key to its success: https://lnkd.in/gVbsWAPN #SoftPower

With a brand value of USD3.5 billion, Zain Group now ranks among the top 25 strongest telecoms brands and the top 40 most valuable telecoms brands worldwide. These accomplishments reflect over four decades of pioneering mobile and ICT technologies across the Middle East and Africa. Notably, Zain's 4WARD strategy accelerates its shift from a telecoms provider to a purpose-driven TechCo, expanding its influence, creating societal impact, and driving its brand value to new heights. Bader Nasser Al-Kharafi, Vice-Chairman & Group CEO at Zain, shares insights into the brand's growth journey in a new spotlight. Read full insight here: https://lnkd.in/gamheAxJ