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When they ask ‘why?’, you ask: ‘Why not?’ #GoForMore with e&.

Investing in homegrown talent is key to sustainable growth and success, and Ibrahim Al Owais’ recent appointment as CEO of eMarine clearly reflects e&’s commitment. From his beginnings as a Graduate Trainee at e&, Ibrahim embraced every challenge, refined his skills, and developed into a strategic leader. His career shows how nurturing internal talent can lead to strong leadership. This promotion highlights e&’s dedication to empowering talent from within and creating opportunities for leadership to emerge naturally. Congratulations, Ibrahim! #eAnd #Leadership #CareerGrowth #Empowerment

This #IWD2025, we celebrate the achievements of women and remain committed to progress, inclusion, and empowerment for all. Because when women are empowered, they #GoForMore. Happy #WomensDay to all the incredible women at e& and around the world! #eAndTeam #InternationalWomensDay

MWC Barcelona 2025 has been an eventful week of exploring the future of connectivity! Our Group CEO, Hatem Dowidar, set the tone with his keynote on e&’s telco-to-techco transformation and our journey to #GoForMore. Over four days, we showcased cutting-edge technologies, forged strategic partnerships, and engaged in discussions shaping the next 12 months — and beyond. From advancing AI-driven networks and digital inclusion to collaborating on the Global Telco AI Alliance, expanding telco APIs through Aduna, and partnering with UNDP for AI-driven social impact, we are focused on building a smarter, more connected future. Discussions with the International Telecommunication Union (ITU) reinforced our $6 billion pledge to bridge the digital divide. Our leadership also took part in strategy sessions with global industry leaders, emphasising the importance of AI-powered infrastructure, data centres, and operational intelligence. As industries evolve beyond traditional connectivity, we remain committed to driving meaningful change through innovation, agility, and collaboration. See you at MWC 2026! #eAnd_MWC #MWC25MP #GoForMore

Our Group Chief AI and Data Officer, Dena Almansoori, participated in a panel session at MWC Barcelona 2025 on ‘Redefining Boundaries: Unleashing Potential with AI-enhanced Services and Infrastructure’. Alongside Jan Hofmann, Head of AI Competence Center at Deutsche Telekom, and Eric Davis, Head of AI Tech Collaboration at SK Telecom, Dena shared her expertise on what it means for telcos to become “AI-native” – and how this journey of embedding AI enables companies to fully realise their digital potential. She touched on the transformative impact of emerging technology, as well as the importance of responsible leadership, robust infrastructure, and global collaboration on the future of connectivity. #eAnd #eAnd_MWC #MWC25MP

Our CEO, Melike Kara, joined industry leaders at the Fintech and Mobile Commerce Summit: Powering Mobile First Commerce session at MWC Barcelona to discuss the next phase of digital transformation, focusing on #SuperApps, #AI solutions, and financial inclusion. She highlighted the importance of navigating change with foresight and agility, ensuring platforms evolve with innovation to meet the needs of users in both advanced and emerging economies. We’re expanding our offerings, from digital wallets and remittances to AI-driven credit scoring and micro-lending solutions, with the goal of becoming the leading financial super app in MENA. e& #eAnd_MWC e& life #Fintech #DigitalWallets #FinancialInclusion #MWC25MP

With MWC Barcelona in full swing, we continue to showcase our thought leadership through engaging roundtables and panel discussions. Our CEO, Masood M. Sharif Mahmood, shared how we are advancing digital transformation through AI adoption. In the panel "Are Telcos Behind the AI Curve?", he outlined how we’re driving transformation with AI-powered solutions, including #EASE, the world’s first autonomous telecom store and hyper-personalised offerings. Through collaborations with industry leaders, we’re driving innovation in the UAE while empowering future generations with AI expertise. #eAnd_MWC #MWC25MP #AI #Sustainability #TechForGood

At #MWC25MP, Sabri Albreiki, CTO at e& international, participated in a panel discussion about Building Ethical Intelligence — diving into how we can make AI fair, transparent, and accountable. From bridging language gaps to building a roadmap for responsible AI, it was all about creating tech that truly serves everyone. A big thank you to GSMA, Idoia Ana Salazar from OdiseIA, and Jeanine Vos for an inspiring conversation! #eAnd #eAndinternational #eAnd_MWC #ResponsibleAI

In the presence of our CEO Masood M. Sharif Mahmood, our CCO, Khaled ElKhouly, signed an MoU with DooHee Lee, President of Samsung Gulf, on the sidelines of MWC Barcelona. This partnership will focus on AI-driven connectivity and expanding services like #Smiles, GoLearning, and Samsung Care+. We will enhance eSIM features, integrate Samsung Smart TV with eLife TV, and strengthen strategic alignment to maximise synergies within e&. #eAndUAE #eAnd_MWC #MWC25MP #Innovation

Brand Finance's Telecoms 150 2025 report is out, and it's official—e& is now among the Top Ten Valuable Telecoms Brands globally! A huge milestone as we post an 8-fold increase in brand value, reaching USD 15.3 billion. Here’s to continuing our journey to #GoForMore   #eAnd #BrandFinance #Telecoms150 #GoForMore