Brands&Culture

🌟 The stage is set, the countdown is real... 1 DAY TO GO! 🌟 With only a few seats left, this is your last chance to join an exclusive lineup of industry icons, cultural innovators, and top brands! Don’t miss out on THE event of the year where meaningful brands come together to make, shape, and define culture. 📅 Tomorrow, Nov 7 📍 Ministry of Sound, London Get ready to dive into a day packed with insights, powerful connections, and unmatched inspiration. 🚀 🔗 Secure your spot NOW—register before it’s too late! https://lnkd.in/eE3MiE7a #FinalDayToRegister #BrandsAndCulture #Don’tMissOut #LastFewSeats

As the election Stateside unfolds, this is a great commentary by the brilliant Dr. Marcus Collins on the power of the "I voted" campaign. Did you even vote if you didn't post across socials with your sticker? The power of seeing your fellow citizens vote has more influence than we realise "The most influential media is the media of people" and the platforms where we are viewing our communities are the windows to habit and behaviour change. Go watch the video below!

We realise that there are much bigger things happening in the world today. But MICRO NEWSFLASH: The Tube Strikes have been suspended on 7th November. https://lnkd.in/e7isQfsz

⏰ Only 2 days to go! The countdown is almost over, and we can’t wait to see you at Brands&Culture London this Thursday at the iconic Ministry of Sound! This isn’t just another event—it’s a unique space for real conversations about how brands can truly connect with culture, lead with purpose, and shape the future. Join us and 300 industry leaders ready to make a difference. Here’s what we’ll dive into: 🌍 Building brands that don’t just follow trends but create lasting impact. 🚀 How to adapt marketing teams to the fast-paced, ever-evolving cultural landscape. 🔍 Learning directly from the visionaries who are setting the standard for cultural relevance. It’s all happening in just two days. Don’t miss out on this chance to be part of something big. 🔗 Register now if you haven’t yet: https://lnkd.in/eE3MiE7a #2DaysToGo #BrandsAndCulture #CulturalImpact #MarketingLeaders #CountdownToThursday

Hej Hammersmith 👋 IKEA’s famous meatballs are ditching the showroom and getting a spotlight of their own, with IKEA’s first stand-alone restaurant on the high street. They’re bringing the Swedish deli experience to Londoners without the need for a furniture hunt. Although their store is next door if you decide you do need a bookcase or lamp! IKEA's meatballs, known as köttbullar in Swedish, have become iconic, a fan favourite. They’realmost as well known as its flatpack furniture, and grabbing a bite at IKEA is often a high point of the whole experience. Last year they released the recipe for customers to make at home and even launched an oversized, mega meatball, weighing 4.5kg for Christmas. IKEA’s food segment, which includes bistros and cafés, allegedly already brings in an impressive $2.5 billion globally each year. With this in mind, the restaurant opening seems like a pretty smart move; a “test and learn” for IKEA to diversify and explore new ways of engaging customers. Would you “meat” your mates there? 🍽 #BrandsandCulture #SwedishDining #FoodieExperience #LondonFoodScene #IKEAinnovation #DiningOut

Ready to wrap up an unforgettable day at Brands&Culture London? 🎉 Join us for The Wrap Up Party presented by Attachment, featuring the one and only DJ Arielle Free! 🎧💥 After a full day of powerful discussions, insights, and inspiration, it’s time to let loose and celebrate at the iconic Ministry of Sound. Expect great vibes, amazing people, and the perfect tunes to close out the day! 📅 7th November 2024 📍 Ministry of Sound, London Register Now: https://lnkd.in/eE3MiE7a Don’t miss out on this incredible wrap-up to a day that’s all about pushing boundaries and redefining culture. #BrandsAndCulture #WrapUpParty #ArielleFree #Attachment #MinistryOfSound #CultureMakers Josephine Andrews Charlotte Williams Vanessa Sawyerr Michelle Graves Dhwani M.

Airbnb’s Icons series consistently delivers unique and culturally relevant collaborations and this Halloween was no exception. They partnered with Beetlejuice, tying in with the release of the sequel to the beloved 1984 film.The limited-time immersive experience invited fans to step inside the eerie abode of the Deetz family in Hillsborough, NJ. In stark contrast, last month, they celebrated the 35th anniversary of Polly Pocket with a 'Sleepover at Polly Pocket’s Compact,' a 42-foot dollhouse experience in Littleton, Massachusetts, complete with 90s nostalgia and fun activities. Airbnb’s strategy of partnering with films and TV shows including Barbie, Winnie the Pooh, Sex and the City and Home Alone, has proven to be a masterstroke in driving community engagement and press coverage. By aligning with pop culture favourites for new releases and anniversaries, plus calendar moments like Christmas and Valentine’s Day, they tap into nostalgia and buzz while appealing to a wide range of demographics. It takes them beyond their core purpose and category, into creating unforgettable experiences and moments that allow fans to live out their dreams! If you could stay anywhere from your favourite film or TV show, where would it be? #BrandsandCulture #AirbnbIcons #StayInTheStory #Beetlejuice #PollyPocket #NostalgiaTrip #PopCultureExperience #DreamStay #ImmersiveTravel #WhereDreamsStay #IconicExperiences

Planes, trains, automobiles, scooters 🛴 But (possibly) not the Tube… Yes, there *might* be a Tube Strike 🚇, BUT The Ministry of Sound 💽 is only a short hop, skip and a jump from many mainline stations, including London Bridge, Southwark, Waterloo and Elephant & Castle. And the weather will be positively balmy for November ☀️🕶️ Get those steps in and we’ll see you there :) 🐾🦶👣 *talks still happening*🙏🏻 If you need more info - slide into our DMs. #trains #plans #automobiles #limebikes #stepcount

Challenger brands aren’t playing nice, and we’re here for it! Hunter & Gather has hit the streets with its first-ever six-figure OOH campaign, making waves by challenging giants in the food aisle over what’s really inside our condiments. 🍎 With eye-catching ads across the UK, they’re taking a not-so-subtle jab at big-name brands, like Heinz and Hellmann's, exposing the seed oils, sugars and additives that have become standard in processed foods. Their rallying cry? “Let’s get back to real food, the Hunter & Gather way.” 🥫 This move reminds us of DASH Water's recent campaign, where they positioned an OOH ad featuring their slogan, "Finally, a drink to feel good about," directly over a The Coca-Cola Company-branded background. Below the main slogan, the tagline reads, “No sugar. No sweeteners. No worries,” underscoring Dash’s commitment to transparency and natural ingredients. Brands that “get real” resonate with today’s audiences, particularly when they highlight transparency in a fun, approachable way. When challenger brands get scrappy and talk ingredients, they don’t just gain awareness; with consumers become increasingly skeptical of “Big Food” and health-conscious behaviours continuing to rise, brands can spark conversation and trust. They’re also inviting people to embrace a cleaner, more conscious lifestyle and differentiating themselves based on ethics and values. This approach taps into a deeper consumer desire for brands that are aligned with their personal values, allowing these brands to create stronger connections and build loyal communities. What other challengers are you seeing make waves by taking on big brands? Drop your favourites in the comments! � #challengerbrands #branding #cmoinsights

📣 FINAL CALL to all Marketers, Brand Strategists, Creatives & Cultural Thinkers Brands&Culture London is this Thursday, Nov 7th, at 🪩 Ministry of Sound! Join 300 leaders who want to discuss and collaborate on topics such as: 👎 Brands are getting it very wrong. The risks are huge. We don’t need to tell you the fallout from brands who’ve misfired- you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy. 🫶 Brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better. ✍ Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world. 👋 The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture. ⏰ There’s still time to register! Don’t miss your chance to be part of this incredible experience! 🔗https://lnkd.in/eE3MiE7a #BrandsAndCulture #MarketingLeaders #EventCountdown #CulturalImpact #LondonEvents Michelle Graves Charlotte Williams Vanessa Sawyerr Dhwani M. Josephine Andrews