The Thought Partnership

The Thought Partnership helps creatively ambitious B2B businesses who make an impact: on the world’s biggest stages, in front of peers and in important markets. We help you to showcase your creative superpowers to influential audiences.  In noisy and competitive spaces, we help businesses of all sizes shape a relevant and distinctive point of view - one which can take many forms (go-to-market strategy, awards entries, events, marketing).  Because we come from the world of events, awards, editorial programming and publishing we know, more than anyone, what stands out and cuts through the clutter. Credits to our brilliant friends and partners for the video: Hugo Ward Jatinder Lall #events #b2bmarketing #cmoinsights #canneslions #sxsw2024

We know emotional storytelling in advertising works, but how often do we consider who the protagonists are that evoke those feelings? And how are brands telling stories that truly resonate? In this year’s D&AD Trend Report, we explore 'Elevating the Everyday': the trend of authentic, everyday storytelling. Winning work at D&AD Awards 2024 highlighted lived experiences, working-class perspectives, and diverse motivations. Instead of aiming for big laughs or tears, these stories connect through relatability and real characters, elevating everyday life into something extraordinary. Creative teams are moving beyond a standard approach to relatable, nuanced storytelling. Short-form video is booming—just look at Burberry on TikTok for inspiration. However, the demand for substance and depth is also driving a rise in long-form film. With well-crafted scripts, direction, and production, audiences are craving richer, more authentic emotional narratives that resonate with their own experiences. Download your free copy of D&AD's Annual Trend Report, created in collaboration with The Thought Partnership, to see how layered storytelling, sharp direction, and a cinematic approach are transforming brand perceptions. Get it here: https://lnkd.in/eazC2Nq2 #dandad24 #trendreport #storytelling #cinematography #artdirector #filmdirector #visualstorytelling

Delighted to be working alongside the wonderful Fortune team to bring the Fortune CEO Forum to life. Huge thanks to Claire Hill for all logistics support!

Such an honour to work on this every year. To examine what's driving creative work and moving culture forward. Thank you D&AD

⏳ The countdown is on! Only 1 month to go until the inaugural Brands&Culture London event! Are you ready to unlock the secrets of cultural relevance and learn from 20+ industry leaders shaping the future of marketing? From cultural listening to long-term strategy, we've got it all covered. Don’t miss your chance to be a part of the conversation at Ministry of Sound this November. Register here: https://lnkd.in/eE3MiE7a and get ready for a day of game-changing insights! #CultureDrivenMarketing #BrandsAndCulture #CulturalRelevance #MarketingInnovation Charlotte Williams Josephine Andrews Vanessa Sawyerr Michelle Graves

Live from the 2024 Women in Work Summit at London's Kings Place! ✨ The energy is electric as over 400 industry leaders come together to drive change and shape the future of work. We're thrilled to be part of this important event, helping to spark conversations around inclusivity, equity, and leadership. The morning has already seen inspiring discussions on workplace flexibility and the urgent need for change. There’s a palpable sense of purpose as we dive deeper into the challenges and opportunities women face across industries. We at The Thought Partnership are honored to support events like this, amplifying important voices and driving impactful change. Stay tuned for more updates throughout the day! #WomenInWork #WiW2024 #LiveEvent #ThoughtLeadership #MarketingAgency Charlotte Williams Josephine Andrews

We recently wrapped up an engaging and insightful workshop with Global Banking & Markets , in collaboration with Hugo Ward from Cucu Creative. It was a great session filled with forward-thinking ideas and collaborative energy. Thank you, Global Banking Markets, for having us, and a big thanks to Hugo for partnering with us—we’re excited to see how these insights shape the future. #MarketingStrategy #ClientSuccess #TheThoughtPartnership #Growth #Collaboration Victoria Behn Alex Johnson Charlotte Williams Josephine Andrews

It's official. Event budgets are growing. Why? Because IRL and Hybrid events are unrivalled in the ways that they can build meaningful engagement with a wide cohort of consumers. They're effective. If you work in-house at a brand/corporation as an marketer or event strategist, then you can be one of only 20 people signed up to the Exceptional Experiences programme at IBTM World. DM us if you're keen and you fit the bill. Josephine Andrews Charlotte Williams #corporateevents #eventpros #eventprofs #experiential

We’re excited to announce our partnership with Branches Community Projects, a charity doing incredible work to strengthen community infrastructure. At The Thought Partnership, we’re passionate about using storytelling and strategic insights to make a positive impact, and we’re proud to support Branches in their mission. Together, we’ll work to empower communities and drive lasting change. A special thanks to Sawyer Franz for all his amazing work in driving these projects forward. Learn more about what they’re doing here: https://lnkd.in/dUpWHDmd #CommunityImpact #PartnershipForChange #ThoughtLeadership #TheThoughtPartnership

If you work in events - in an in-house capacity - this is a must-attend