Brandthinktank Group reposted this
What if the accessible vs. aspirational luxury segmentation no longer existed, replaced by that radical distinction between to be luxury or not to be luxury. Precisely, to be a desirable brand or not to be a desirable brand - essentially to have heritage blended with modernity or not to have heritage; to have aesthetics (spec. house codes) or not to have aesthetics; to offer spectacular incl. immersive experiences or to be distant; to collaborate with others or to conceal your inspiration sources; and most importantly to own a cultural narrative or not to have a world perspective. #Desirability #Heritage #Modenity #Aesthetics #HouseCodes #Spectacle #Collaboration #Culture Tati Lindenberg Daniela Olivero Julien Barraux Maria Luisa Orlando Mary Carmen (MC) Gasco-Buisson Jesper Hessel Damsgaard https://lnkd.in/eF53W3kP https://archive.ph/vuBMH