Bring Digital

"We've actually seen an incline [this year]... it's up year-on-year in terms of conversion rates, so demand has always been there." 📈 Our Head of Paid Search, Divya Patel, recently spoke with Andy Mulcahy and the team at IMRG about what she expects to see during Black Friday and beyond this peak period. We'll be sharing more insights and tips in the coming weeks from our Paid Media team. Stay tuned. #ecommerce #paidmedia #insights

🚨 SEO updates you don’t want to miss! 🚨 From Google’s August core update to new AI Overview tracking in Semrush, the latest edition of our SEMantics newsletter is packed with all the big search news from September courtesy of the one and only Aimee Jones 📈 Key highlights include: 💡 Google’s new approach to AI-generated and edited images in search results 💡 The growing role of content creators in the SERPs (hello, E-E-A-T boost) 💡Spam policy changes and crawler documentation updates Plus, some extra updates on tech from Imogen Gee and Ben Magnall! #SEO #DigitalMarketing #GoogleUpdates

Wishing the best of luck to all the incredible brands who were shortlisted for this year's UK eCommerce Awards! 🏆 We're delighted to be able to sponsor this incredible event. Competition this year has been particularly fierce, but whether or not you come home with a trophy, we hope you have a fantastic evening. Thanks again to our event organisers, Don't Panic Events. They never fail to put on an excellent show. See you tomorrow night! 💃 #ukecommerceawards

Ever wondered which AI prompts ACTUALLY get you the best results? 🤔 Our Content Manager Alexandra Wan decided to find out. In our latest blog, Alex puts four different content writing prompt templates she picked up from BrightonSEO to the test 🧪 She put ChatGPT through its paces to find out which prompt templates are worth adding to your content marketing and SEO toolkit — or if they’re better left on the conference floor. Check out the full blog: https://buff.ly/401Mkdx

🥇 WE'VE BEEN SHORTLISTED! We're delighted to share that Bring Digital has been nominated in SIX categories at this year's UK Search Awards 👏 🏆 Best Use of Search - Retail / eCommerce (PPC) (LARGE) 🏆 Best Use of Search - B2C (PPC) (LARGE) 🏆 Best PPC Campaign (LARGE) 🏆 Best Use of Content Marketing (LARGE) 🏆 Best Large PPC Agency 🏆 Best Large SEO Agency A huge congratulations to our incredible team who have made this happen. A special shout-out too to our amazing clients takepayments Limited and Land of Beds, with whom we share the honour of being nominated. Fingers crossed we're able to take home a trophy or two on the night! 🤞 Congratulations to all the other nominees! #uksearchawards

📰 Hot off the press! Last week, straight after stepping off the stage at brightonSEO, we caught up with our SEO Strategy Manager, Aimee Jones, for some rapid-fire questions all about her time in Brighton 🎤 Want to know more about Aimee's talk? Check out her slides about talking to stakeholders about Google algorithm updates here: https://buff.ly/484Yq7S #brightonSEO #seo

Last week, some of the team headed down to brightonSEO and what an experience they had! This year, the spotlight really was on Generative AI, a topic that's reshaping the digital marketing landscape. From insightful talks to engaging discussions, it was clear that AI is at the forefront for 2025 🤔 A special shoutout to Aimee Jones who delivered her first talk at BrightonSEO! She discussed how to effectively communicate with stakeholders about Google's Algorithmic updates. Did you know that Google Search changes an average of 13 times a day, totalling over 4,000 changes per year? 🎤 We also had the pleasure of watching Aimee sit down with fellow panel co-hosts Claudia O’Shea and John Mueller to deep dive into all things algorithmic updates, which provided a valuable discussion! 🔍 Chris Maebe shared insights on evergreen articles, explaining how to structure your content to withstand search updates - his tips on creating lasting content were eye-opening, to say the least ✍️ TikTok also stole the show, with many speakers emphasising how users are rethinking social media as a search engine. It's interesting to see how platforms like TikTok are reshaping our online search behaviour 🤳 We were also thrilled to catch Martina Cataldo's talk about effective Generative-AI and multi-platform content. Did you know that 53% of Gen Z are now using social search? It's clear the way that we consume and search for information is evolving 📲 All in all, the team had a great time developing their insights into all things SEO. A big thank you to everyone we connected with and to all the speakers for sharing their knowledge! Until next time, Brighton! 🏖️

With Black Friday on the horizon, what can September's eCommerce market performance tell businesses about their Paid Media strategy during peak? Our Head of Paid Search Divya Patel joins Andy Mulcahy and other guests on today's IMRG Data Show at 2pm to share her insights. Here's why you shouldn't miss it: 💡 Find out which categories have benefited from the recent uplift 💡 Where are the increases in traffic being most keenly felt? Is it consistent across all categories? 💡 What do we know about demand now that it is only one month away from kicking into gear? Reserve your spot now 🎟 https://lnkd.in/eve8cCyj

Heading to BrightonSEO? 🚀 So are we! This week, some of our Bring Digital team are making the journey south for one of the biggest events in the digital marketing world. If you're wondering what we're getting up to, be sure to follow us on Instagram @bringdigitaluk to get daily updates and insights into: 🔍 Our favourite talks and key takeaways 📸 Behind-the-scenes moments from the conference 🎤 Aimee Jones's BIG talk on algorithmic updates in 2024 (Friday 9:30 AM!) See you in Brighton? Let us know if you're attending, too!