Ipsos UK

The UK is facing a significant employment challenge. This challenge isn’t just about numbers, but the quality of jobs and addressing regional imbalances. Our new Understanding Society: Putting the Place into Public Services, reveals: 📍significant variations in perceived local job quality 📍a clear correlation between satisfaction with local job opportunities & the prevalence of degree-requiring jobs 📍dissatisfaction with local job opportunities is particularly high among people with health conditions & disabilities Rosie Gloster & Jack Watson analyse these findings & provide suggestions for policymakers on what the government must do to reach Labour’s goal of an 80% employment rate. Explore the full project & article here https://bit.ly/3DM7Vhf … & the key findings below 👇 #Jobs #Employment #Disabilities #PublicServices #UKPolitics #Research #DataAnalysis #PolicyMaking

Most Britons are broadly happy with their quality of life. On average, more people are satisfied than dissatisfied with the quality of life in their local area: 📍50% are satisfied 📍26% are dissatisfied 📍a net positive satisfaction score of +25% However, there are large geographical differences in satisfaction, with place-based inequalities a primary driver of these differences, which are further compounded by individual circumstance. The link between people and place is also seen in the relationship between quality of life and community cohesion – with implications for devolution and public service reform. Explore the full findings of Understanding Society: Putting the Place into Public Services here https://bit.ly/41AT1m9 … and the key findings below 👇 #QualityofLife #PublicServices #UKPolitics #LevellingUp #CommunityCohesion #SocialInclusion #PolicyMaking #Research #DataAnalysis #Devolution

IWD might be one day. But the real graft? That’s every day. So we pulled a few sharp minds together at Lucky Generals HQ for a Marching Forward Inspire session: From Allies to Action. A proper chat over a brew about how this industry can stop playing it safe and start showing up better. Big love to our all-star panel: 👉🏾 shelley smoler, Chief Creative Officer at Lucky Generals 👉🏾 Samira Brophy, Marketing Effectiveness wizz at Ipsos 👉🏾 Mike Nicholson, Director at Progressive Masculinity who are on a mission to reimagine what it means to ‘be a man’ in today’s world. They covered a lot of ground: ✅ Why ‘Zuckerberg masculinity’ is still clogging up culture ✅ If you want better work, stop relying on tired tropes. ✅ Why stories should reflect the real world in all it's messy, layered, intersectional ways if you want to push things forward Because gender equality isn’t just good for people. It’s good for ideas. It’s good for creativity (and yep it’s also good for business too, if that’s your motivation). Better stories start with better representation. If the world’s moved on the work should too.

Following Prime Minister Keir Starmer's announcement outlining his plans for welfare reform, our new research reveals that the British public are keen to see a system that balances compassion with responsibility. While Britons value a strong welfare system, over half (54%) believe the current system is poor value for taxpayers’ money.  When asked about their priorities for the benefits system, 38% of Britons believe that ensuring older people have security in retirement should be the top priority, followed by providing a reliable safety net (29%) and supporting people to get back to work (29%). In terms of getting people back into work, the public prioritises retraining for in-demand jobs (43%), creating more flexible work roles (39%), and providing tailored support for individuals with health conditions and disabilities (36%). Read more of our findings here 👉 : https://bit.ly/425Hj48. 

We are delighted that we have been nominated for three awards at the Target Job #NationalGraduateRecruitmentAwards2025! This recognises our commitment to creating an inclusive, innovative, and forward-thinking recruitment process for #GenerationIpsos our flagship Graduate Programme. 🏆 Best Diversity and Inclusion Strategy 🏆 Best Innovation in Recruitment Assessment and Selection 🏆 Best Use of AI in Recruitment We're proud to be acknowledged for our efforts in designing our inclusive recruitment process looking for potential, not experience or background to create an environment where everyone feels valued and empowered to succeed. Congratulations to our Future Talent Team and Instant Impact, our Future Talent Recruitment Partners, and thanks to the students and industry professionals who have recognised our efforts. Best of luck for the awards ceremony! #ProudToBeIpsos #TargetJobsAwards #DiversityAndInclusion #Innovation #AI #Recruitment

Why do 95% of new products fail and how can brands ensure their innovations truly connect with consumers? At our breakfast event yesterday, ‘Where have all the surprises gone? Innovating beyond the algorithms’, we explored this challenge. 🔑 Key Takeaways on winning innovation: ✅ Start with the consumer. 75% of innovation concepts fail because they don’t offer enough relevance to make consumers switch. Deep consumer understanding is the foundation of success. ✅ Simplicity wins. Consumers are overwhelmed by choice. The most successful products prioritise the most useful features in a simplified design, leading to a more satisfying experience. ✅ Think global from the start. Stay true to the core consumer insight behind your innovation and ensure it can scale across markets. A huge thank you to our chair Laura Hurst and panellists Shafik Saba and Aileen Bentall for sharing their expertise, along with Ipsos’ Tanya Lidstone and Helen Wing for their insights. Want to learn more? 📩 Connect with Tanya Lidstone, Head of User Experience, to explore subtractive innovation—why less is often more. 📩 For insights on maximising innovation success globally, reach out to Helen Wing. #Innovation #MarketResearch #IpsosGlobalTrends

The NHS is at a crossroads. Despite its revered status, public satisfaction with the NHS is at a critical low. Our latest Understanding Society: Putting the Place into Public Services, delves deep into this issue, exploring the reasons behind this dissatisfaction and highlighting the crucial role local factors play. Kate Duxbury & Holly Naomi Brown provide expert analysis on the current state of health services in the UK and provides valuable insights for policymakers, healthcare professionals, and anyone invested in the future of the NHS. We invite you to explore the full project here https://bit.ly/4hsO98g … and the key findings below 👇 #NHS #Healthcare #PublicServices #UKPolitics #Research #DataAnalysis #PolicyMaking #CommunityEngagement #PatientExperience

Male caregivers. Active in domestic life. Expressive and emotional men. When was the last time you saw these roles portrayed in advertising? Men are infrequently depicted as kind and empathetic, which reinforces the belief that they are not expected to participate in domestic or caregiving responsibilities. Not only does this have a detrimental impact on gender balance, it contributes to division amongst younger generations and ultimately results in a disconnect between the brand and the consumer. Consumers want to see realistic representation, and marketers have a role to play in enabling this to drive both commercial and societal benefits. Discover some of those benefits by reading Ipsos x Effie's latest article in the Dynamic Effectiveness series: "Duty of Care"... https://ow.ly/ocsx50VfGJO #marketing #effectiveness #Ipsos #Effie

It was a pleasure to speak at Performance Marketing World's Unlocked conference last week with PureGym's Harry Owen PMW's Editor Robin Langford. It was a great conversation about the evolution of search and in particular the growth of social search. I've not stopped thinking about it, actually...so here are some of those thought!

Sustainability catalyst or emissions hurdle? Can AI break the back of burdensome #ESG reporting and free up time for doing the doing of ESG? For ESG Council Members AI is currently an afterthought. Shifting sands mean that they are often too busy adapting to new reporting requirements, with too few resources to hand. Find out how Council Members plan to navigate the considerable increase in emissions AI entails, while collaborating with CTOs to foster reporting and material efficiencies for greater overall impact. Download the Ipsos ESG Council 2025 Report: https://lnkd.in/ers4wkvz