Ipsos UK

There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to the latest UKOM endorsed data from Ipsos iris, contributed to by the UK General Election and the Euros final in July. This is the highest month-on-month increase in users since Elon Musk took over the platform in October 2022. Despite an uptick in audience, monthly users were still down by over 4 million (-14%) since Musk's take over. Ipsos iris data shows that women have left X at a higher rate than men, with audiences down by 18% between October 2022 and July 2024 for women, compared to 11% for men. #X #Twitter #Insights #AudienceMeasurement #OnlineBehaviour #Ipsosiris

NEW #NetZeroLiving2024 Your political stance says a lot about your environmental stance🌍. Here's 3 things you should know: 1️⃣Labour, Lib Dem, &Green voters are more likely to back #NetZero policies, even after considering the potential downsides. Conservative and Reform UK voters are less enthusiastic, but still support things like making homes more energy efficient. 2️⃣While most people support government help with the costs of going green, the type of support varies 💰Labour & Green voters prefer universal subsidies 💰Lib Dems lean towards helping low-income households 💰Conservative & Reform UK voters would rather skip the subsidies altogether 3️⃣For all voters, scientists & academics are the most trusted source for climate info, but TV news/radio is the most common source. This is especially the case for those who voted Conservative in #GE2024 compared to other voters. For more expert analysis on #NetZero, click here https://bit.ly/4dOrfa1 #NetZero #Policy #Environment #Government #UKPolitics #ClimateChange #Labour #Conservatives #LibDem #ReformUK #GE2024

#NetZeroLiving2024: Engaging the Public on the Road to Net Zero NEW Ipsos report, conducted in partnership with The Centre for Climate Change and Social Transformations (CAST) explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies. By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Here are 3 key take aways: 1 - Britons are worried about climate change, however there has been a slight softening in concern in recent years. Could the cost-of-living crisis be overshadowing the climate crisis? 2 - Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support. Cost savings are a particularly strong motivator especially on policies like adjusted product pricing & EV subsidies 3 - We need to make climate action personal & relatable. Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Access the full report here https://bit.ly/4dOrfa1 #NetZero #Policy #Environment #EdMiliband #Government #UKPolitics #ClimateChange

🔍 Unlock Audience Growth with Mobile Gaming 🔍 Did you know that mobile gaming reached 25 million people in the UK in April 2024? That's half of all internet users! 🌐 What's even more exciting? This reach spans almost all demographics, from young men aged 15-24 to women aged 35-54. Mobile games have hugely expand the gaming audience. Whether you're a publisher, advertiser or brand, mobile gaming offers the rare ability to grow your reach across diverse age groups. Learn about this exciting channel by watching our latest webinar: https://lnkd.in/dFzwn7fG #Ipsosiris #UKOM #Insights #Online #AudienceMeasurement #MobileGaming #Gaming

The Olympics are over, and all the medals have been handed out, but which sport was the most read about sport during the Games? Using data from Ipsos iris, we can see that swimming generated the most page views across the 17-day event, followed by the triathlon and the gymnastics. Tennis and athletics rounded out the top five. Internet users aged 35-44 accounted for the largest share of page views across the Olympics, followed by 45-54 year olds. Younger audiences were comparatively less engaged, although 25-34 year old accounted for one in five page views about the rain-delayed triathlon - enough for a bronze medal. Interests from Ipsos iris allows you to see trending news and content broken down by site, subject and demographics. #Olympics #Ipsosiris #AudienceMeasurement #Insights #Sport

Today marks a significant milestone for thousands of students across the country, and we at Ipsos UK, in partnership with Instant Impact, our Future Talent Recruitment Partners, want to extend our heartfelt congratulations to everyone receiving their GCSE and A Level results over the next week! 🎉 Whether you’ve achieved the grades you were aiming for or faced unexpected challenges, this day is a testament to your hard work, dedication, and resilience. Remember, these results are just one chapter in your journey, and there are countless paths to success. 🚀 We are committed to offering opportunities that harness your potential including internships, placement years, apprenticeships and graduate positions – find out more below and register your interest to receive updates on upcoming roles. https://ow.ly/L7Cx50SXLcE #ALevelResultsDay #GCSEResultsDay #IpsosFutureTalent #CareerOpportunities #Congratulations #FutureTalent #ResultsDay 🎓

Congratulations to both winners of the Q2 Ipsos iris ACE Awards, Rebecca Slack and Imogen Power for their wins! UKOM is the industry body that endorses Ipsos iris, our online measurement solution, and each quarter they award industry stars with recognition for them and the companies they represent. UKOM CEO Ian Dowds comments: “Winning an ACE award is a fantastic achievement for an individual and the company they represent. “These awards are testament to the quality and impact of UKOM-endorsed Ipsos iris data, as well as the collaborative work of so many hard-working insight and data teams across publishers, agencies and industry bodies such as Newsworks. Congratulations to Rebecca and Imogen.” If you are an Ipsos iris subscriber, don't hesitate to enter your team members into the Q3 awards here: https://lnkd.in/e3H3KsCi

🚀 Discover the Next Generation of Luxury Shoppers! 🚀 Ipsos, in collaboration with Snap Inc. unveils groundbreaking research into the evolving luxury retail landscape and the crucial role of technology in meeting the demands of young luxury buyers. Our study surveyed over 14,000 participants aged 13-44 across six international markets, revealing eye-opening insights into the changing attitudes and expectations of this new wave of consumers. 🔍 Key Findings to Explore: • Redefining Exclusivity: Learn why younger shoppers now prioritise individual connection and personal expression over traditional exhibitionism. • Loyalty Starts Early: Discover why 66% of luxury shoppers remain loyal to brands they encounter at a younger age. • Digital Revolution: Find out how 68% believe digital tools like AR can replicate the in-store experience online, and why 69% expect luxury brands to incorporate AR. • Social Media Power: Understand how 64% use social platforms for purchase considerations, underscoring the importance of a robust digital presence. 💡 Expert Insights: Daniel Wong-Chi-Man emphasises, “Luxury brands need to embrace innovative tools like AR to stay relevant to this mobile-first generation who crave more personalised and engaging brand interactions.” Tim Bond adds “Channels like Snapchat can shape brand perceptions and drive engagement, helping brands to inspire and connect with the next generation of loyal luxury customers.” 📈 As luxury brands navigate this evolving landscape, digital innovation will be key. Leading brands are expected to integrate branded digital formats, personalisation, and social commerce into their strategies for 2024 and beyond. ✨ Curious for More? Dive deeper into our full research report to uncover more insights and recommendations for connecting with young luxury shoppers. Follow the link to read the full blog: https://lnkd.in/eJQNbHT6

Take a look at the highlights of our latest Ipsos global research released covering: 🌐 AI in Advertising 🌐 AI and the Future of CX 🌐 Advertising for Better DEI Representation 🌐 Latest polls in the US Election And much more! #AI #Advertising #CX #Research #DEI #Election2024

Congratulations to the team on this publication and the 'exceeds expectations' score from the Evaluation Advisory Committee to the Board👏 Amazing example of why we're #ProudToBeIpsos ❤️