BuzzSumo

⚡️ Looking to boost your organic search rankings in 2024? ⚡️ Relevant PR #linkbuilding is a powerful technique worth considering for your marketing strategy. My guide, featured on BuzzSumo, covers: 💡 The role of relevance in a successful link building campaign ⚡️ The importance of relevance in assessing link building prospects 🚀 How to assess the quality of a backlink? 3️⃣ Proven methods to earn topically relevant backlinks 🔗 https://lnkd.in/g5RhdxQr #marketingandadvertising #digitalpr

We had an all-star lineup for yesterday's webinar "What's Next: What Marketers Need to Know for Success in 2024." If you missed it live, be sure to check out the recording ➡ https://lnkd.in/eNPr_SMg Our amazing guests provided incredible insights into the future of marketing, diving into topics like: 💡 Embracing AI to enhance your marketing impact 💡 Communicating marketing and PR value to business stakeholders 💡 Crafting content to thrive in an AI-powered landscape 💡 Understanding when brands should speak out on social issues Huge thanks to our amazing panellists: Ross Simmonds, Gini Dietrich, Ann Smarty, and Antony Cousins 🚀 This was an eye-opening discussion to help prepare marketers and communicators for success in 2024 and beyond. Watch the recording now to soak up all their insights!

Just One Day To Go 👀 Have questions about the year ahead? Looking for expert predictions to help inform your 2024 strategy? Or wanting an insider look into what's just around the corner? This is the webinar for you 👀 Tomorrow, we'll be joined by Ant Cousins, Gini Dietrich, Ross Simmonds, and Ann Smarty for a discussion about what you need to know about marketing in 2024. This panel of experts will discuss the AI, SEO, content, and PR trends that will impact your strategies and how to plan for success over the coming months. This is your chance to future-proof your plans 🚀 Save your spot to join us live or get early access to the recording! See you tomorrow at 10am (ET) / 3pm (BST) https://lnkd.in/dBJBRv3V

Let’s talk about link-building 🔗 SmartyMarketing has released a report surveying SEOs about their methods for effective link-building in 2023 Check this report for a look at: 🖥️ The power of guest blogging 🚀 The relationship between new links and better ranking 💡 Creating linkable content 📰 The role of traditional PR To get a better understanding of the state of the link building in 2023 and how you can improve your strategy in 2024, check out the full report: https://lnkd.in/e-Yep-RD

If you're a PR and Comms pro and haven't been keeping up with The Spin Sucks podcast with Gini Dietrich... you're missing out! Especially if you want to know what 2024 may have in store for the ever-evolving industry 👀 In a few of the episodes we've been loving recently, Gini discusses Deloitte's CMO survey and the 2023 Edelman Future of Corporate Communications study. Check out these episodes for predictions of what to expect in the coming year, advice on where to spend your time, and a look at the future of corporate comms 🔮 ⏰ Where Should You Spend Your Time in 2024: https://lnkd.in/e4TKrnFj 📊 New Data on the Future of Corporate Communications: https://lnkd.in/enz5YqhW To join a live discussion where Gini will be joined by experts in SEO, AI, and content, check the comments and save your spot for our upcoming webinar where our guests will share the marketing trends you need to know in 2024!

How's your 2024 planning going? For a 360-degree view of what's next, join our panel of industry leaders in: ✍️ Content marketing 🔎 SEO 🤖 AI 📣 PR On November 29th as they reveal trends and predictions that will help guide your planning in our webinar. Save your spot for the live session to walk away with actionable insights to set your 2024 strategies up for success. https://lnkd.in/ehVbcVgi

Rebranding can negatively impact a brand's performance if not managed properly. In this blog we do a data-driven analysis examining headline engagement and search volume before and after major company rebrands. Check it out for a deeper look at how to minimize rebranding risks: https://lnkd.in/ef7_TJpg

How confident are you with AI? It's been nearly a year since ChatGPT's launch and we know that AI isn't going anywhere! Earlier this year, we teamed up with Cision's Exec. Director of AI Strategy to give PRs the insights they need to embrace AI and use it effectively, efficiently, and ethically! Check out the full recording: https://lnkd.in/eh-V_4qT #AIinPR #ChatGPT #PR

Localize your next PR campaign for a boost. Our new data-packed blog analyzes the engagement potential of location-based headlines. See which US states drive the most interest and how to research localized journalist targets. Take your PR to the next level with strategic localization. https://lnkd.in/e6j2F7a3

As PR professionals start planning their 2024 strategies, it's crucial to have a robust process for building an effective digital PR campaign. That's why we've created an in-depth, 10-step guide to creating a winning digital PR strategy🏆 It will help you: 🚀 Set S.M.A.R.T. goals and laser-focus your efforts 📊 Use data to validate and pitch your campaign idea 📰 Research and build targeted media lists ✉️ Craft personalized pitches to land media coverage 📈 Track and measure campaign success The guide includes real examples and pro tips from PR experts. Whether you're an agency pro or handle PR in-house, it has actionable advice to set you up for success. Bookmark this essential resource as you build your #DigitalPR strategy for 2024. https://lnkd.in/eKH37DrD #PRStrategy #PRTips