Good Ads Matter

Good Ads Matter Directors’ Roundtable Trailer is here and we couldn’t be more stoked! Join us as the panel of the Industry’s best gives us a masterclass in creativity and spills the beans to absolutely acing it like none other! Enjoy some more glimpses of a day full of laughter and knowledge before the first episode is released. Okay, we’re done teasing now, we promise. See you on Independence Day, August 15! Country: India Panellists: Ayappa KM, Aakash Bhatia, Kopal Naithani, Prakash Varma, Prasoon Pandey, Shirsha Guha Thakurta Tejal Patni Moderator: Sneha Iype Show Concept: Good Ads Matter Production Company/Presented by: Purpose Studios Space Partner: Snowball Studios Special thanks to Raman Chauhan & Gorky M GAM Roundtable Creative Development & Execution: Abhishek Mani & Arya Kastwar Director of Photography: Sarath Sivan Cinematographers: Yash Panchal, Krishnaa Joshi, Vinayak Khithani, Utkarsh Masand, Debabrata Hazarika & Arnold Robert Photographer: Omkar Kocharekar Creative Director (Pre-production): Nitish Budhkar Production Design Company: A-SQUARE Production Designer: ANKUR ASERKAR GAM Team: Arya Kastwar, Abhishek Mani, Khushi Mundhwa, Padmaja Rathore, Rutwik Deshpande & Rahul Rajeev Post Production: Purpose Studios Offline & Online Editor: Debabrata Hazarika Colourists: Sarath Sivan & Debabrata Hazarika DIT: Arnold Robert Line Production: Krishav Media & Entertainment Line Producer: Akash Shrivastava Camera, Lenses & Sound Partner: Siddhartha Production Gaffer: Wasim Ansari Lights Equipment: Golden Lights Special thanks to our Former Good Ads Matter Team: Shweta Singh, Hetvi Kamdar, Akankksha Rustagi & Diksha Rajput Cooperator: Himanshu Singh Gurjar #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗣𝗔𝗥𝗧 𝟮 𝗢𝗨𝗧 𝗡𝗢𝗪! India’s First Ever Ad Film Cinematographers' Roundtable by Good Ads Matter | Presented by Purpose Studios 𝗪𝗮𝘁𝗰𝗵 𝗵𝗲𝗿𝗲: https://lnkd.in/dCsVrcWD The first season of our Roundtable invites the Top 1% of the advertising landscape to share anecdotes, experiences, secrets and the most fun time together, in a brutally honest conversation with each other. Meet some of the finest Cinematographers in the industry today as they dive deep into the nuances involved in visualising a narrative, the threats that persist in the industry as well as the unparalleled contentment of the craft. Cinematographers: Anuj Samtani, Ayananka Bose, K U Mohanan, Kartik Vijay, Rubais, Priya Seth & Tapan Basu Moderator: Ashim Ahluwalia That seems all for this panel… Wonder who is going to be next 👀 #GoodAdsMatter #GoodAdsMatterRoundtableSeason1

Lürzer's Archive x Good Ads Matter What is one thing that is more fragile than porcelain? Life. Over a decade ago, Nissan launched a campaign, both staggering and tender at the same time, that continues to be remembered among some of the most creative road safety campaigns to date. While another set of prints from this very campaign–that we shared a while ago–communicated the fragility of life through distracting, inanimate objects, this one introduces us to old man Harvey and Jenna. In an attempt to remind us of how tender our life is, and, of course, to advertise Nissan Sentra and its six airbags technology, the brand adopted a unique, unexpected approach that no one saw coming–all the more reason it has stuck with us through all these years. No car in the frame, no need for speed, just a human being juxtaposed with a Chinese Ming Vase. This visual translation only further emphasised on the message. __ Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn __ Brand: Nissan Motor Corporation Agency: Lew'LaraTBWA Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Copywriter: Marcos Almirante Art Director: Bernardo Romero Art Buyers: Ana Karina Melo & Ale Sarilho 🏳️🌈 Account Supervisors: Suellen Copolla & Ricardo Barros Advertiser’s Supervisor: Carlos Murilo Moreno Account Manager: Alexandre Baroni Planner: Renata D'avila Production House Company: Illusion CGI Studio Producers: Somsak Pairew & Kitidej Rattanasuvansri Photographer: Surachai Puthikulangkura Illustrators: Surachai Puthikulangkura & Supachai U-Rairat #LuerzersArchive #GoodAdsMatter

Bringing back this iconic brand feud this Rum month! Pepsi’s #BetterWithPepsi campaign has been all about reminding Coca-Cola enjoyers that it is all better with a can of Pepsi. Last year, studies showed them an exalting analysis that helped them successfully lean from fast food to alcohol for National Rum Month. When a blind taste test experiment proved that 56% of the participants preferred mixing their rum with Pepsi to Coca-Cola, the brand found the numbers too good to not make an enticing campaign out of! Akin to their last #BetterWithPepsi print ad, the only difference here was the shift from Wendy’s, Burger King and McDonald’s to Captain Morgan and Bacardi! Almost the weekend, right? 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟮 𝗿𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝘁𝗼𝗻𝗶𝗴𝗵𝘁! 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗵𝗲𝗿𝗲 ;) https://lnkd.in/d2VsC46B Country: USA Year: 2023 Brand: PepsiCo Agency: Alma DDB Miami President: Javier Carbo Chief Executive Officer: Isaac Mizrahi Chief Creative Officer: Alvar Suñol Executive Creative Director: Daniel Corrêa Creative Director: Bruno Trad Director of Business Affairs: Rosi Pratts Head of Business Affairs: Jay Rivera Group Account Director: Karen Udler Britell Account Supervisor: Vanessa Foinquinos Production Company: Carbo Films Artist: Raya Sader Bujana Photographer: Marçal Vaquer Retoucher: Juary Leocadio #RoundtableSeason1 #Creativity #Photography #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Well, you read that right. And yes, you might want to read it again! #GoodAdsMatter In a playful twist, Pizza Hut launched a cheeky Digital OOH campaign titled ‘People who like Dominoes love Pizza Hut.’ The multinational pizza chain humorously declared itself as ‘The Official Sponsor of Dominoes’ ahead of a major tournament, and honestly, its attention grabbing. This campaign is a significant part of Pizza Hut’s broader ‘Together We Pizza’ initiative, where they also introduced their new sourdough-style handcrafted crust. With a ‘summer of sport’ setting, the campaign perfectly captures a fresh, playful tone as Pizza Hut aims to connect with a new generation of pizza lovers. What are your thoughts on this campaign? 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟭 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄! 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗵𝗲𝗿𝗲 ;) https://lnkd.in/d2VsC46B Country: UK Year: 2024 Brand: Pizza Hut Agency: Iris Chief Creative Officer: Grant Hunter Group Creative Director: Ross Taylor Associate Creative Director: Jan Pruijser Creative Director: Michael Boszko Copywriter: Andrew Hadley Creative: Isabel Albarran Head Of Design: Jessica Leonard Managing Director: Elisha Pearce Strategy Director: Karen Correia da Silva Strategist: Emma Bentley PR: Rachel Byles & Emma Rehling Account Manager: Izzie Hargreaves Account Director: Charlotte Coombes #GoodAdsMatterRoundtableSeason1 #Creativity #Copywriting #Photography #Marketing #Advertising #Branding #PurposeStudio

Manifesting moments where DOPs truly shine in the spotlight! Cinematographers' Roundtable Episode | Part 1 is live now. https://lnkd.in/dieYPTru

Combining tradition and road safety during Mexico’s “Day of the Dead.” #GoodAdsMatter Every year, countless lives are lost on the roads of Mexico, often due to inadequate road signs or drivers’ disregard for them. In response, Chevrolet took a creative and culturally resonant approach. They crafted road signs using the same ornate designs, techniques, and materials traditionally used for ofrendas—those beautiful altars created to honour the departed during the Day of the Dead. The Day of the Dead is more than a tradition in Mexico; it’s a deep-rooted cultural event. Chevrolet cleverly tapped into this tradition to deliver an important message, blending cultural heritage with a life-saving mission. 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟭 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄! 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗵𝗲𝗿𝗲 ;) https://lnkd.in/d2VsC46B Country: Mexico Year: 2022 Brand: Chevrolet Advertising & Promotions Director: Karla Ortega / General Motors Chevrolet Digital Supervisor: Claudine Viguri / General Motors Holding Company: Interpublic Group (IPG) Agency: Commonwealth/McCann Mexico Global CEO: Grant Theron Chief Creative Officer – Global Markets: matt canzano Chief Executive Officer: Luis Machorro Chief Creative Officer: Luis González Copywriter: Luis González Creative Director: Arturo Velázquez & Isaac Bolaños Art Director: Arturo Velázquez Associate Creative Director - Copywriter: Evert Santiago Designer: Rafael Lazarín Business Lead: Mariana de Pina Head of Operations: Siddharta Mora Account Executive: Jorge Vargas Producer: Maria Preciado #GoodAdsMatterRoundtableSeason1 #Creativity #Copywriting #Photography #Marketing #Advertising #Branding #PurposeStudio

India’s First Ever Ad Film Cinematographers' Roundtable by Good Ads Matter | Presented by Purpose Studios 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dy6mVzdy The first season of our Roundtable invites the Top 1% of the advertising landscape to share anecdotes, experiences, secrets and the most fun time together, in a brutally honest conversation with each other. Meet some of the finest Cinematographers in the industry today as they dive deep into the nuances involved in visualising a narrative, the threats that persist in the industry as well as the unparalleled contentment of the craft. Cinematographers: Anuj Samtani, Ayananka Bose, K U Mohanan, Kartik Vijay, Rubais, Priya Seth & Tapan Basu Moderator: Ashim Ahluwalia Keep an eye out for PART 02 of the Cinematographers’ Panel that releases on Tuesday, Aug 27 👀 Subscribe to our YouTube channel to stay updated on new Episodes, all carefully curated for you in one place ;) #GoodAdsMatter #GoodAdsMatterRoundtableSeason1

The Wordplay Warlord award of the year goes to… 🥁🥁🥁 #GoodAdsMatter Not too hard to guess, is it? IKEA’s commitment to create a better everyday life through sheer comfort and simplicity transcends mediums. From the product itself to communication–and this time, from visuals to words. In its latest campaign, the brand exploits the ubiquity of idioms to bridge that little gap between people and a more comfortable life. Who would have thought a whole enticing campaign could come out of ditching that spacebar! Chic art direction and witty copywriting, this clever package of a campaign is set to be distributed primarily on Instagram–aiming to reach for the stars, and, of course, higher impressions, by even inviting viewers to participate in a UGC and share their own take on the narrative! Always keeping our appetite for Good Ads fed, aren’t you, IKEA? 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟭 𝗿𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄! 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗵𝗲𝗿𝗲 ;) https://lnkd.in/d2VsC46B Country: Bahrain Year: 2024 Brand: IKEA Alsulaiman Acting Chief Marketing Officer: Rami Rihani Country Marketing Manager: Ebba O. Social Media Leader: Raneem Kayal Social Media Specialist: Rafal Flimban Agency: Memac Ogilvy Managing Director, KSA: Ziad Ghawi Executive Creative Director: Jamil Asidy Creative Director: Jorge Ruiz Executive Strategy Director: José Bronze Account Management: Zeina ElRefai & Ghalia Abdelsalam #GoodAdsMatterRoundtableSeason1 #Creativity #Copywriting #Photography #Marketing #Advertising #Branding #PurposeStudios

Almost here! Ready? 👀