Canvas8

What will life be like a year from now? 🔮 For the past 11 years, we've asked this question to 495 experts in our Expert Outlook series, giving us a roadmap to opportunity and success for the year ahead. Expert Outlook 2025 is here, with a panel of thought leaders who are already shaping the future across cultural, economic, political, and social landscapes. From AI disruption to extreme weather, from US elections to a polarised world – these experts are providing the insights we need to navigate seismic changes. Here are just a few topics we discussed: 😐 Anxiety and apathy – Matt Klein 👀 Using AI to cheat – Sonya Barlow 🍸 “Zebra striping” drink choices – Jane Peyton 👥 Struggling to unite a polarised world – Alex Holmes 📉 The end of targeted ads – Dr. Anastasia Kārkliņa Gabriel 🚙 Autonomous cars threatening car ownership – Vivek Vaidya ⚖️ Weight-loss medications – Melody T. McCloud, M.D. 💄 Chinese beauty brands & mini-dramas – Lisa N. 📱 Hating ‘For You’ pages – Jules Terpak 🎌 Japan leading the AI race – Tricia Wang Explore the full insights from all 49 experts and start integrating them into your strategy today! https://lnkd.in/dTJDh8BY #ExpertOutlook2025 #FutureForecast #AI #Polarisation #Innovation #Trendspotting #CulturalShift

When was the last time you took a break from your desk to move for your mind? 🧠👟 Asics' latest campaign featuring Brian Cox emphasises the importance of prioritising mental health through movement. Backed by research showing stress reduction, productivity boosts, and increased focus, Asics is calling on employees to step away and move for their wellbeing. Through "The Desk Break Clause," they’re challenging businesses to truly invest in their workforce’s health beyond just fruit bowls and token gestures. Wellness isn't just about the body—it’s about mental clarity and balance. By aligning with this holistic approach to health, companies have an opportunity to build more authentic and resonant campaigns, tapping into deeper consumer values. Read the full article here 👉 https://hubs.li/Q02TzSRb0 #MentalHealthMatters #WorkplaceWellness #MovementForMind #Productivity

Is your brand harnessing the power of community? 🌟 As a growing “friendship recession” affects Chinese youth, innovative spaces like ‘Guzi’ stores — which focus on animation, comics, and gaming — are emerging as vital hubs for connection and belonging. These stores attract Gen Z and Alpha consumers who crave shared experiences over mere transactions. For brands and businesses, this behaviour signals an opportunity: engage with your audience on a deeper level. Transform your retail spaces into interactive experiences that foster community. Want to learn how the rise of ‘Guzi’ stores is reshaping retail in China? Read the full article to explore the impact of community-focused shopping and how your brand can enhance your retail experience 📈✨ https://lnkd.in/e8dTN22Y #RetailTrends #CommunityBuilding #GenZ #BrandStrategy #ConsumerEngagement #FandomCulture #RetailInnovation #ChinaRetail #GuziStores

As 2025 approaches, we’re sharing the top 25 brands that are set to reshape key industries next year. From biofermentation in beauty to accessible fashion, these innovators are tapping into the growing demand for personalisation and localism in exciting new ways 🧑💻 Whether you're planning, forecasting, or just staying ahead, these brands are redefining the future. Curious to know who’s leading the charge? Download our report now to discover the brands poised to make waves in 2025 https://hubs.li/Q02T1S5T0 #Innovation #FutureTrends #ExpertOutlook2025 #Personalisation #Localism #BrandStrategy

✨ This World Mental Health Day, our global Canvas8 team came together for Digital Detox and Mindfulness Breakfasts—taking a moment to connect, create, and reset. ✨ At Canvas8, mental well-being is a top priority, and we’re proud to offer a range of resources and support to ensure our people feel empowered to take care of themselves, including: 🌟 Trained Mental Health Champions 🌟 Mental Wealth Days 🌟 Free access to Counselling & an Employee Assistance Programme Let’s continue the conversation on mental health and support each other today and every day. 💛 #WorldMentalHealthDay2024 #MentalHealthMatters

We’re thrilled to see Canvas8 Analyst Riani Kenyon featured in Technology Dispatch with her insightful take on Gen Alpha and their evolving tech habits in "Digital-First Generation: How Gen Alpha is Redefining Technology Engagement." As Gen Alpha comes of age, their relationship with technology is radically different from previous generations. From social gaming hubs like Roblox and Gorilla Tag to educational AI platforms, they are active participants and trendsetters, shaping the future of digital engagement. Catch Riani’s full analysis to understand how this influential generation is transforming trends, from instant gratification to immersive "phygital" experiences, and how tech developers, educators, and brands can prepare for what’s next! https://hubs.li/Q02ShwbD0 #GenAlpha #DigitalFirst #Canvas8 #TechTrends #FutureOfTechnology #Innovation #RianiKenyon #TechnologyDispatch #AI #SocialGaming

Today, we’re excited to celebrate Meera’s 10-year anniversary at Canvas8, alongside her recent promotion to Chief Operating Officer! Starting out as a Team Administrator / Junior Project Manager, Meera’s career is a true testament to adaptability and drive. Her non-linear path shows that success doesn’t always follow a predictable course. It’s the unexpected challenges and opportunities that have shaped her into the dynamic leader she is today. At Canvas8, we value the uniqueness of every career journey, and Meera’s story is a perfect example of how diverse experiences lead to both personal and professional growth. In the next couple of weeks, we’ll sit down with Meera to hear more about her career journey, lessons learned, and advice on leadership and career development. Stay tuned for more! #WorkAnniversary #CareerGrowth #Leadership #TeamSuccess

How ready are you for 2025? In just 25 minutes, we’ll get you there! Join us on Tuesday, 8th October for an exclusive session: Expert Outlook 2025 in 25 Minutes – where we dive into the key trends shaping the year ahead. Our Editorial Director, India Doyle and Cultural Strategist, Gabriela Serpa Royo will break down the biggest shifts coming in 2025. From hyper-personalisation to AI-powered convenience, it’s all about the "Me First" mindset where brands need to deliver solutions tailored to individual needs. You’ll leave with actionable insights to drive your 2025 strategy and prepare for the opportunities and challenges ahead. 📅 Tuesday 8th October at 10am BST / 5pm SGT or 9am PST / 12pm EST / 5pm BST Don’t miss out, save your seat now! https://hubs.li/Q02RV24z0 #2025Trends #ConsumerBehavior #AI #HyperPersonalisation #FutureOfBusiness

Strategic decisions move fast – and so should you! For Canvas8 Members, Toolkit is your secret weapon for turning insights into impactful actions. With access to highly visual reports, customisable presentation decks, interactive webinars, and engaging vox pops, you can effortlessly deliver research that captures attention and drives results. But if you're not a Canvas8 Member yet, you're missing out on a powerful resource designed to help you stay ahead. Toolkit provides quick, actionable insights at a fraction of the cost of full consultancy – whether you're looking to elevate your strategy sessions, engage stakeholders, or present complex data in a digestible way. What Toolkit offers: Customisable formats tailored to your needs Interactive content proven to generate 52.6% more engagement (Mediafly) Webinars, videos, and animations that turn passive listening into active engagement Take the next step in delivering smarter, faster insights that make an impact. Find out more about how Toolkit can maximise the impact of your insights, email hello@canvas8.com #Toolkit #StrategicThinking #Canvas8 #InteractiveInsights #MemberPerks

Introducing Canvas8’s 2025 Expert Outlook: ME FIRST In 2025, it’s getting personal. Canvas8’s Expert Outlook taps into insights from 49 industry leaders, helping you navigate a new era where the individual takes centre stage. As people embrace AI and technology to adapt to an ever-changing world, they’re putting themselves first. Brands will be tasked with delivering hyper-personalisation like never before – from AI-driven experiences to seamless, reliable services. It’s all about connecting with individuals who refuse to compromise on how they live, work, and consume. The challenge for brands? Stay relevant by truly understanding personal desires and designing for an audience that demands to be seen, heard, and understood. Download your Expert Outlook Sector report now to uncover the insights that will define 2025: https://hubs.li/Q02RTDcF0 #ExpertOutlook #2025Trends #AI #Personalisation #ConsumerInsights #FutureOfBusiness #DigitalTransformation #BrandStrategy