Commetric

🚀 Revolutionising media analytics: unlimited insights, unbeatable value We're thrilled to announce the launch of our game-changing AI-powered media analysis solutions! At Commetric, we've always pushed the boundaries of what's possible in media analytics. Today, we're taking a giant leap forward: 🔍 Unlimited analysis, fixed cost No more per-article fees. Analyse ALL your coverage without breaking the bank. 🧠 AI + human expertise Cutting-edge AI combined with expert oversight for unparalleled accuracy and depth. 💡 Faster, smarter insights Make critical decisions with confidence, backed by comprehensive data. 💰 Incredible value High-quality insights at less than half the cost of traditional solutions. 🛠 Flexible & customizable Tailored to your unique needs, compatible with your existing tools. This isn't just a new product; it's a new era in media analytics. We're democratising access to premium insights, empowering businesses of all sizes to make data-driven communication decisions. Ready to supercharge your media analysis? Let's talk! Drop a comment or DM us to learn how our AI-powered solutions can transform your communication strategy. Follow the link in the comments to learn more 👇 #MediaAnalytics #AIinPR #CommunicationStrategy #DataDrivenPR #Commetric

🔍 New analysis report: how are Klarna, Revolut and Monzo Bank crafting their pre-IPO narratives? Commetric's latest AI-powered media analysis uncovers the communication strategies driving fintech valuations in 2024. Key findings: - Financial performance messaging dominates 32% of coverage - Nasdaq gains edge over LSE for fintech listings - Four distinct CEO communication personas emerge - Product expansion strategies vary by company maturity Based on analysis of 575 articles from global media outlets, our report reveals how top fintechs are positioning themselves ahead of potential public listings. Download the full report to benchmark your IPO communication strategy against industry leaders. 👇 #FintechIPO #CorporateCommunications #FinancialServices #MediaAnalysis #Communications

The chemical industry's PR challenge: It's not about science, it's about trust. Commetric's latest media analysis case study reveals an important insight that could reshape communications strategies in the sector. After analysing 8,270 Reddit comments, we found that chemophobia—an irrational fear of chemicals— isn't primarily driven by scientific illiteracy as commonly believed. Instead, it stems from a deep-rooted distrust in organisations. This finding challenges long-held assumptions in the PR industry and suggests a new direction for communication efforts. 📈The map below illustrates how different consumer personas discuss chemical companies. Note the dominance of the "distrustful advocate" in these conversations. This isn't just relevant for 3M, DuPont, Bayer, and Dow. It's a significant consideration for the entire chemical sector and related industries. ALDI USA, Costco Wholesale, and Walmart - your brands are part of this conversation too. Our analysis indicates that the path forward may not be solely about educating the public on chemistry, but also about rebuilding trust in the brands that understand it. Interested in exploring these insights further? Click the link in the comments to access the full study and discover potential strategies for your communications approach. 🔗 #chemicals #insights #analytics #corporatecommunications #reputationmanagement

Immunotherapies stole the spotlight at ESMO - European Society for Medical Oncology Congress 2024, but emerging critiques suggest a need for a new strategic narrative.   Despite celebrating a decade of life-saving breakthroughs, the conversation highlighted gaps in efficacy and accessibility, challenging the status quo of immunotherapy as a silver bullet.   Commetric's media analysis suggests that a strategic pivot towards multi-modal, personalised treatments could redefine the future of oncology, steering away from a one-size-fits-all approach.   For pharma PR and comms teams, it’s time to reposition immunotherapies as part of a holistic treatment strategy.   Read our full ESMO 2024 analysis by following the link in the comments 👇 to learn which pharma companies gained most media traction and how strategic media analysis can empower your comms strategy. #oncology #immunotherapry #corporatecommunications #publicrelations #pharma #ESMO24 Merck AstraZeneca Roche Pfizer Bristol Myers Squibb

Commetric's latest media insights case study by Sofia Tzamarelou, Ph.D. Author about Germany's chemical industry reveals a significant disconnect between current communications strategies and potential opportunities: 🔍The data: - Analysis of 3,500+ articles on major players including BASF, Covestro, Evonik, Brenntag and LANXESS 🔬Key findings: 1. Financial challenges dominate headlines, overshadowing sustainability efforts 2. Brand perception leans heavily towards "energy intensive" rather than "sustainability pioneer" 3. Traditional chemicals receive more media attention than sustainable innovations 🎯 Strategic implications: - Potential to reframe the industry narrative from crisis management to innovation leadership - Opportunity to amplify existing green chemistry initiatives currently flying under the radar - Need for strategic engagement with key opinion leaders shaping industry perception 📢 Insights for communications leaders: This data suggests a pivotal moment for reputation management in the chemical sector. The challenge lies in shifting focus from defensive positioning to proactively showcasing sustainability leadership. How might this apply to your industry? Are there similar narrative gaps in your sector's sustainability communications? For a deeper dive into the data and its implications for strategic communications, follow the link to our full analysis in the comments below 👇 #ReputationManagement #SustainabilityCommunications #ChemicalIndustry #StrategicPR

The future of cardiology unfolds at ESC 2024: is pharma ready to adapt? As prevention takes center stage at #ESCCongress 2024, our latest media analysis reveals a major shift: screening & AI-driven detection are dominating the cardiology debate. Yet, many pharma giants still focus on treatments. Are they missing a critical opportunity? With AI revolutionising patient screening and drugs like Ozempic leading the way in prevention, is your comms strategy aligned with this new narrative? 🎯 Discover how GE HealthCare, Novo Nordisk , and AstraZeneca are leveraging this shift—and where most are falling behind. Dive deeper into our full analysis by following the link in the comments 👇 #Pharma #Cardiology #AI #Prevention #ESC2024 European Society of Cardiology Bayer Pfizer Roche Sanofi

Commetric's latest social media research on NoLo drinks has been featured in The Spirits Business! 🥂 Our in-depth analysis reveals that contrary to popular belief, taste and innovative flavor experiences, rather than health and sobriety, are driving consumer interest in no-and-low alcoholic (NoLo) beverages. This insight is a game-changer for brands looking to position themselves effectively in the NoLo market. Follow the link in the comments to discover more about how brands can leverage these findings to develop new positioning strategies 👇 Read article in The Spirits Business here: https://lnkd.in/dRHk3qdW #nolo #ConsumerTrends #BrandPositioning #marketing #publicrelations #analytics #reddit

We're thrilled to share that our recent media analytics study has been featured in Women's Wear Daily (WWD), the "Bible of fashion"! Our in-depth analysis revealed that LVMH outperformed traditional Olympic sponsors like adidas and Nike in media visibility during the 2024 Paris Olympics. This wasn't just due to their role in designing athlete uniforms but also through a strategic, multipronged approach that engaged a diverse audience across multiple platforms. 🔍 We analyzed over 1,300 English-language articles and nearly 6,000 posts on X (formerly Twitter), uncovering key insights into how LVMH's innovative efforts resonated with the public. From Louis Vuitton's custom medal trays to Dior's celebrity outfits, and even Moët’s pop-up eatery in Paris—LVMH demonstrated that luxury can successfully connect with a mass audience while maintaining its exclusive appeal. This coverage by WWD underscores the power of strategic media visibility and reinforces the importance of our work at Commetric—helping brands understand and amplify their impact across media channels. Thank you, WWD, for highlighting our study and showcasing how brands like LVMH are redefining their approach to global events. #Fashion #LVMH #Paris2024 #Olympics #brandmanagement #fashionmarketing #publicrelations

In today's fast-paced media landscape, piecing together fragmented data can leave you uncertain about your next move. Our latest AI-enabled analysis of the CrowdStrike global outage demonstrates how integrated qualitative and quantitative insights can drive actionable crisis communication strategies. Commetric's AI-enabled report covers: - Crisis timeline and global impact analysis - Real-time tracking of reputation drivers affecting stock prices - Evaluation of CrowdStrike's communication strategy Check out the attached report to discover how our AI-first approach can empower your crisis communication strategy. #CrisisCommunication #AIMediaIntelligence #DataDrivenPR

🏆 Euro 2024: A battlefield of brands, but who emerged victorious? The stakes were high as global giants vied for attention during one of the world's most-watched football competitions. But measuring sponsorship success isn't just about sales figures or brand awareness anymore. Commetric's latest media research reveals a surprising twist: it's all about reputation. Among the media coverage we analysed, one brand stood out from the pack: adidas! 👟 But how did they clinch the top spot? Our analysis uncovered three key strategies: 1️⃣ Practical innovation: Their connected ball technology for VAR officials stole the show. 2️⃣ Swift controversy management: Quick action on the "44" jersey issue earned praise. 3️⃣ Emotional storytelling: The "Hey Jude" campaign resonated deeply with fans. The result? adidas dominated share of voice and reinforced key brand attributes: innovation, ethical practices, and inspiration. So, what's the game-changing insight for comms? In the world of sports sponsorships, it's not just about being seen—it's about making a meaningful impact. Follow the link in comments to dive deeper into our Euro 2024 sponsorship analysis 👇 #Euro2024 #Sponsorship #BrandStrategy #SportsMarketing #publicrelations #football