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For global brands, selecting a #PointofSale provider is no easy task. For #procurement teams, we believe there are three key questions they should be asking their partners: 👨🔧 Do they think like engineers? 🚛 Can they deliver on-time, every time? ✅ How do they assure quality? What do we mean? Read our latest article to find out 👇

Understanding the minds of buyers can be a difficult task, which can make influencing in-store behaviour even harder! When retailers implement strict measurements to keep in-store noise low and shopper needs are determined by environmental concerns, how can brands influence these buyers with their messaging? And even more, how can these brands continue to influence from offline to online? Luckily for you, Gail van Dijk is on the case. She is here to offer insights into how brands can address and overcome these obstacles in Direct Commerce Magazine. For Gail, knowing how your buyer's mind works, and creating compatible action points that encourage shopper engagement, is key. This can include: 🤯 Avoiding over-saturation of customer choices 😍 New initiatives that promote consumer/brand alignment 📲 Implementing QR Codes that bring the offline to the online Read more (paywall) 👇

Want to know what the biggest barriers are to sustainable #procurement? Check out Sean Galea-Pace's article in CPOstrategy, where he examines what the biggest hurdles are in the way of sustainable procurement, including: 😕 Businesses not translating their sustainability goals into a language that procurement functions can actually understand. 👀 Visibility of complex global supply chains, which makes it difficult for organisations to assess supplier sustainability efforts and trace the origins of products and materials. 📉 Buy-in and adoption from the wider business, with sustainability often superseded by productivity, efficiency and cost pressures. 🌍 Global supply chain complexity, with each country having its own standards and data tracking methods differing across environments. 💰 The resources needed to fully commit to achieving sustainable procurement. Our very own Adam Spurdle shares his thoughts in the piece, advocating for consistent measures, cultural change and performance incentives to drive meaningful change. Read more 👇

Is measuring the ROI at the point of sale giving you a headache 🤕? Help is at hand 👋. Our Head of USA, Lynne Laba, shares her latest tips on how to effectively measure #POS ROI in retail stores, including: 🔎 Finding the data in the noise 👁️🗨️ Using AI to see what's happening in-store 🏪 Measuring the unmeasurable through in-store deep dives Read more 👇

Launching #PoS campaigns in new markets can be challenging. You need to: 🕵♀️ Understand how the market works 🚛 What materials and transport options are available 📌 Where the best locations are and what the local restrictions and requirements are 💵 Know how you are going to pay suppliers or import costs In our article, we examine these four challenges and outline how to overcome them when launching in a new market.

What makes a 💪 strong brand? Well, according to Kantar, it is a meaningful difference. What does that mean? It means: 🤴Being a leader and challenging the status quo 🤩Being distinctive with a suite of eye catching brand assets 💞Being emotive and going beyond the rational by creating a connection to emotive needs 🙌Being better and have superior qualities in your products and services It is what makes up your unique value proposition that resonates with your target audience. Once you have meaningful difference, you are ready to grow. In this article we explore the three rules for brand growth and how they might apply to your #PoS campaigns.

Are you about to launch a #PoS campaign in a new market? Have a read of this first 👀 With a wealth of experience in launching PoS campaigns across highly regulated Europe 🏛, the far reaches and remote locations of Asia ⛩, and the glitz and glamour of the US🌉, our team has gained valuable insights into what it takes to enter new markets. Here are four top tips to consider before launching in a new market. 🏭 Define your supply chain 🚚 Understand your infrastructure needs 📍 Determine the best locations 💲 Know how you will pay suppliers Read our blog post to learn how to launch your next campaign in a new market effectively.

Facing challenges with space limitations? Hanging displays might just be the answer 🔎

🏪 455 stores 🎨 1,728 artwork files 💼 250+ job bags raised 📆 1 year of careful planning A team dedicated to supporting our customer EE roll out a complete #pointofsale suite change in just one week! 🙌

🤩 What a great way to use secondary space in retail! While most look to fill the shelves with products, this smart #PoS campaign takes a different and distinctive approach to catch the consumer's eye while getting across its key messages. What we love about this campaign: 🎨 Distinctive colour blocking that makes the product stand out against the sea of products in the store. ⬆ Clear signposting of benefits and USPs, giving up shelf space in favour of highlighting their differentiation. 😎 Simple and effective. Shaking up in-store displays by bringing what works online into the store. Some great inspiration for those looking for new ways to shake up their secondary space in retail. Thanks for sharing James Hickson!