Croud

We’re thrilled to release our latest whitepaper - The Future of Search: Diversifying Beyond Google 🚀 With AI-driven search experiences, shifting consumer behaviour, and regulatory changes transforming the search landscape, brands can no longer rely on Google alone to stay visible and relevant. Inside, you’ll find a deep dive into the threats Google is facing, as well as actionable strategies from Nathan Height's recent talk at brightonSEO, to adapt for the future of search: - Scale content for conversational queries - Structure for large language models (LLMs) - Push content beyond your website Download the full whitepaper to discover how to stay ahead and keep your brand prominent - linked in the comments below

What will 2024's peak shopping trends be for the UK and US? 🛍️ This year, Croud commissioned bespoke research which dives into consumer behaviour, spending trends, and market shifts - just in time for peak season! From purchase motivators to top engagement strategies, our findings reveal nine essential insights to help you drive results. Make the most of this season’s sales opportunities and discover our key takeaways - link in comments 👇

"If you’re not already thinking about diversifying your organic strategy and preparing for AI-driven search, now’s the time to start"... In our latest blog, Mitch Smith discusses his key takeaways from Nathan Height's recent brightonSEO talk. He explores challenging the Google-first mentality and the need to broaden our approach, moving away from a siloed content creation process, and optimising for intent-driven queries. Check out Mitch's blog to learn more 👇   https://lnkd.in/ee6HtCDn

Exciting news from our Paid Social team! We're thrilled to be shortlisted alongside AllSaints in the Greatest Performance category at the TikTok for Business Europe Ad Awards UK 🎉 Final results are announced at the awards ceremony on the 7th - fingers crossed! 🤞

It's happening TOMORROW! Join us for our Media and Marketing Innovation #BISummit hosted by IPG Mediabrands in London on Tuesday, October 22nd! https://lnkd.in/gEcyQp9K Please join us in welcoming Unilever's Laura KLEFFER and McCormick & Company's Suvit Yeung to the stage with their moderator Croud's Emma Turner! Register now, before it's too late! #Marketing #Innovation #MarketingInnovation #Media #MediaInnovation #IPGMediabrands #London #LondonCommunity #Brand #BrandMarketing

Earlier this week, our Women in Leadership & Allies (WILA) community group was joined by Devika Mathrani, CMO at NewYork-Presbyterian, who sat down with Croud's Rachelle Hansen for a fireside chat. This covered everything from her career journey to date, to the evolution of NYP's Stay Amazing campaign, to the importance of providing real-time feedback to nurture and develop talent. 🌟 A huge thank you to Devika for sharing her experience and insights with us, and for everyone involved in getting this fantastic session together! #WILA #womeninleadership

We’ve launched our 2024 Diversity, Equity, and Inclusion (DEI) Report! 🚀   At Croud, diversity is not just a goal - it's central to our business, strategy and leadership focus. Last year we made specific commitments to monitor and improve our representation across key groups. Looking back at these commitments: 👩💼 We reached our goal of 50% female representation among senior leaders 🌟Our commitment to enhancing ethnic diversity resulted in 25% representation at the Board level  🌱10.1% of our team do not have a degree-level education, reflecting our growing focus on social mobility and equity While we celebrate our progress, we know there’s still much work to do. Looking ahead, we’re dedicated to continuing this momentum, ensuring we focus on transparency, accountability, and continuous learning to bring best practices to our DEI strategy. Explore our full DEI report to learn more about our commitments and progress by clicking the link in the comments 👇 #UnlockPotential #ElevateEveryone

So excited to share that we've been shortlisted in four categories in Don't Panic Events' UK Search Awards! ⭐Best Use of Search - Travel/Leisure (SEO) (large) - with Avanti West Coast ⭐Best Use of Search Travel/Leisure (PPC) (large)- with Wyndham Hotels & Resorts ⭐Best Use of Content Marketing (Large) - with UNiDAYS ⭐ Rising Star Award - Callum Pantling, Associate Content Strategist Thanks to our incredible clients and talented teams for making this possible! Results are announced in December, view the full shortlist here 👉 https://lnkd.in/ex-bapEb

October's brightonSEO did not disappoint! 🏖️ From a range of talks on creating evergreen articles, diversifying organic traffic, and AI's impacts on content strategy, Croud's Lewis Lister has put together his highlights in our latest blog 👉 https://lnkd.in/eg5SrWe8 P.S. if you missed Nathan Height's talk, keep your eyes peeled for our whitepaper on ✨Diversifying beyond Google ✨, coming soon! https://lnkd.in/etDcwhiD

We'd like to welcome Frederick Stallings as our first ever Chief Data Officer! 🎉 With an impressive background at FIG and PHD, Rick will lead Croud’s data and analytics operations across all markets, bringing his expertise in automation, platform development, and adtech strategy to the team. Rick will be working closely with our Chief Strategy Officer, Avinash Kaushik, who says "Rick shares our passion for incrementality-centric marketing, which is just one reason I’m thrilled to welcome him as our new Chief Data Officer". Read more about the appointment in MediaPost 👉 https://lnkd.in/eHD84jvz