Truffle Social

Last month, we visited the La Bougie factory in Kinsale, Ireland, where we captured some incredible behind-the-scenes content showcasing the daily operations of the brand. For us, the trip was very insightful and allowed us to gain a deeper understanding of their brand beyond our laptop screens. By catching up with La Bougie’s founder, Lucy Hagerty, we discovered more about the story and inspiration behind La Bougie. Having this knowledge is a key component to all our brand partnerships as it ensures our agency is fully immersed in the brand and helps us to nail the correct brand voice when copywriting. Keep watching as Lucy talks about her all-time favourite La Bougie fragrance, Honeysuckle and Sea Salt. In celebration of Women’s History Month, we want to shine a light on Lucy and her inspiring journey. Before becoming an expert perfumer, Lucy had a career as a chef to the Duchess of York, Sarah Ferguson. Her passion for fragrance led her to spend seven years mastering the art of perfumery and candle-making. Now each artisanal La Bougie candle is hand-poured with care in their factory, a process and message we captured perfectly on our visit. #Clientwork #ArtisanCandles #Photoshoot #Videography #CampaignLaunch #Kinsale

Is the downfall of Google on the horizon? 👀 As fellow social media marketers know, social SEO is all about optimising content to expand reach in search results. SEO-friendly captions across social platforms can enhance content visibility and help businesses rank higher, making them more discoverable where people are searching. A new Vox Media survey found that 42% of people say Google search is becoming “too stressful” to use, and 66% said the quality of information is deteriorating, making it difficult to find reliable sources. People turn to different platforms for different needs; for inspiration, they go to AI engines; for entertainment, they go to social platforms; and for health advice, they trust Google. The landscape is shifting, and Google knows it. So, to stay ahead, Google has integrated its AI model, Gemini, across its apps and search engine to maintain its dominance as the go-to platform for information. But with AI-driven search tools and social platforms like TikTok, Instagram, and Pinterest becoming discovery hubs, SEO-friendly content is now more critical than ever. At Truffle, we optimise captions, on-screen text, voiceovers, and subtitles with SEO in mind, ensuring discoverability for our clients. Need help with social SEO? Get in touch at info@truffle.social 📩 #SocialMedia #SocialMediaMarketing #Google #SEO #SearchEngine #Google #Survey

For #IWD2025, we spoke to some incredible women founders who shared their experiences with The Gender Health Gap in the UK. Karen Morton, founder of Dr Karen's Women's Health Service ©, has dedicated her career to caring for women. She has witnessed first-hand the challenges women face in accessing timely, expert healthcare. Her personal experiences in professional environments highlight the need for urgent change. Let’s continue to #AccelerateAction by addressing The Gender Health Gap head-on by sharing our own experiences to drive change. Share in the comments below if The Gender Health Gap has affected you in any way ⬇️ #IWD #WomensHealth #ProfessionalWomen #InternationalWomensDay #AccelerateAction

There’s a GOLDMINE between your legs 💰💰 But when it comes to female health, the UK isn’t treating it that way. Right now, the UK has the BIGGEST Gender Health Gap in the entire G20 and ranks 12th globally. Women’s health issues, such as endometriosis, PCOS, heavy periods and menopause, are consistently underfunded, understudied, and ignored. Women are often judged, dismissed and left struggling at home and in the workplace, and the gap is costing careers, the economy and lives. We refuse to sit back and let this happen. That’s why this #IWD we’re taking action to CLOSE THE GAP‼️ We’re partnering with Daisy Network, a charity dedicated to supporting women affected by Premature Ovarian Insufficiency (POI), a condition that causes menopause before 40 and is too often misdiagnosed or overlooked. POI can be confusing, upsetting and isolating. Daisy Network’s volunteers provide support to diagnosed women, and their families. We’re using our platforms, social expertise and shared experiences to raise awareness and spread the message that the UK simply ISN’T doing enough to support women with health conditions such as POI. If we all come together this #IWD, we can begin to close the gap for good. Donate to Daisy Network via the link - https://lnkd.in/epHGnVRX and share this with your network! 🌟 #AccelerateAction #IWD #InternationalWomensDay #WomensHealth #GenderEquality #GenderHealthGap #DaisyNetwork

As we approach International Women’s Day, we’re celebrating our powerhouse CEO, Elizabeth Byrne, who has been featured in The Independent in a compelling article on sexism in the workplace.    The article dives into the challenges female leaders face in today’s ever-evolving landscape, tackling inequality and redefining leadership. Now more than ever, it’s time to champion the trailblazers redefining the future of business. Read the full article here: https://lnkd.in/eHmGEmnR #IWD #Leadership #BreakingBarriers #WomenInBusiness

Meet Sophie Vincent, one of our Senior Account Managers here at Truffle, whose creativity and sharp eye for detail set her apart. With a strong background in strategic account management and client relations, Sophie ensures our clients not only receive exceptional service but also results that matter. Her design-driven approach allows her to craft tailored marketing strategies that are both innovative and effective. Sophie expertly manages complex projects, from overseeing photoshoots and content production to executing marketing campaigns that drive growth and engagement. Her ability to spot emerging trends and deliver actionable insights is key to her success in delivering campaigns that are executed flawlessly. Outside of her work at Truffle HQ, Sophie enjoys exploring the vibrant city of London, often with her sausage dog, Reggie, by her side. We love hearing about their latest adventures during our Monday morning team debriefs. #Spotlight #AgencyLife #ClientSuccess #CreativeAgency #Marketing #London

Want to learn how Fast-Moving Consumer Goods Brands are winning on social media in 2025? In today’s digital-first world, social media marketing is no longer just about revenue - it’s about storytelling, authenticity, and community-building. The best FMCG brands know how to create engaging content that resonates with consumers, and these 4 brands are setting the standard: 🔹 Culture Pop Soda have gone with capitalising on the gut health trend, this probiotic soda brand uses influencer marketing, playful social media ads, and educational content to connect with health-conscious consumers. Expect to see more FMCG brands tapping into functional wellness marketing this year. 🔹 Mid-day Squares uses transparency as a marketing tool and documenting their journey in a reality-show-style format, sharing unfiltered BTS content, and creating emotional connections with consumers, they’ve built a deeply engaged fan base that feels invested in their success. 🔹 Dutch Barn Vodka have utilised their celebrity co-founders’ clout, when Ricky Gervais is your co-founder, of course, you lean into humour. Dutch Barn Vodka embraces a social-first strategy with edgy and highly shareable content—sidestepping traditional advertising restrictions while making a lasting impression. 🔹 THIS™ has mastered rebellious, witty marketing to make sustainability cool, while their co-founder’s latest initiative, ‘A Bit Weird,’ is driving social impact through humour and creativity. 💡Our key takeaway?
Winning on social in 2025 means leaning into transparency and personality and tapping into emerging health trends. The brands that prioritise authentic, engaging content will continue to dominate the space. #FMCGMarketing #SocialMediaStrategy #ContentMarketing #Branding #ConsumerTrends2025 #MarketingInsights #InfluencerMarketing #DigitalMarketing

A Chocolatey Day with Hotel Chocolat 🍫 Our latest shoot with Hotel Chocolat was all about capturing the magic that chocolate brings to shared moments with loved ones. From romantic love on Valentine’s Day, to appreciation on Mother’s Day, and the joy of Easter, we set out to create visuals that resonate with Hotel Chocolat’s audience across all three campaigns. From concept to creation, we ensured that every shot told a story of indulgence, connection, and celebration. By depicting their products in homely spaces and using different props suited for each moment, we invited the viewer to imagine how the products can be incorporated into their own celebrations. Keep watching for an exclusive behind the scenes look at how we made their vision a reality! At Truffle, we believe that a mix of lifestyle visuals and storytelling is key to crafting an impactful social campaign. Content, even when seasonal, can be made evergreen through human stories. Even within a short timeframe of a single day we can cover multiple calendar moments to ensure our clients are prepared for the year ahead.  Do you have an idea you want to bring to life? Get in touch with us at info@truffle.social 📩 #ClientSpotlight #CampaignWork #SocialMediaMarketing #Marketing #HotelChocolat

What's a personal brand? Well, first off, it's personal! Jeff Bezos famously said, "Your personal brand is what people say about you when you're not in the room". That’s why having a strong personal brand is so important. Just like a corporate brand, no one wants to become forgettable, or just another cog in a machine of life.  But how do you build one?  Think of it as marketing yourself, but not by creating a fake identity. Instead, highlight the best, most authentic version of yourself. Show your personality in your online presence by giving your opinions and showing little snippets of your in your non-working life. SheerLuxe is a prime example. Through their daily uploads, their team members naturally have built their own personal brands, almost like mini influencers. Ultimately adding a trustworthy personality to the brand as a whole. That’s exactly what we have at Truffle. We are a mix of personal brands, personalities, expertise and interest, spanning across many different sectors. That diversity is our secret weapon. It allows us to craft unique, standout strategies for every brand we work with, because just like people, no two brands just are the same. #PersonalBranding #IndustryExpertise #Marketing #SocialMediaMarketing #PersonalDevelopment

Naveena Patel is one of our Social Media Managers, and one of her biggest takeaways from working at Truffle Social so far, has been in building her confidence when stepping in front of the camera.  From crafting engaging content strategies to bringing reactive concepts to life, Naveena's role at Truffle is shaped by an environment where creative freedom isn’t just encouraged; it is essential. Whether in an in-house social team or a fast-paced agency, valuable lessons are there to be learned—often in the most unexpected ways. For Naveena, it's been about realising the power of: ✨Adaptability ✨Creativity ✨The confidence to show up These qualities have helped her grow as a social media marketer—both behind the scenes and in front of the lens—which is reflected in the outstanding work Naveena delivers across a range of clients and platforms. #SocialMediaMarketing #CareerGrowth #CreativeConfidence #TruffleSocial #TeamSpotlight