CULT LDN + NYC

Incredible event with RED-EYE put together by our very own Cult Icons Daisy Haywood & Ben Deetjen for #LondonFashionWeek Bringing together London's finest for an evening of innovation celebration with Amy Dick Dr. Giovanna Graziosi Casimiro and artwork by Katya P. and Thuy Ly Leová ⚡

Catch the #ICONS event recap via RED-EYE's feature linked below. 🔗 “ICONS was more than just an event—it was a glimpse into what’s next for fashion and technology, leaving everyone eager for what the future holds.”— Daniel Face, RED-EYE ✍️ https://lnkd.in/e8-TNreE

How it went down at CULT’s #ICONS event 🔥 We hosted the fashion event of the year (if we do say so ourselves), bringing together innovators from the worlds of fashion, technology, and art for the unveiling of CULT and The WeAR's augmented reality installation, 'Woven Narratives', by artists Katya P. and Thuy Ly Leová, as our audience witnessed the future of fashion. Supported by our media partner RED-EYE, brand sponsor Lu by Lu (Louie Akinwale), and installation partner The WeAR, all in the iconic #LondonFashionWeek setting at Shoreditch Arts Club.   📸 Photo credits: Jon Bronxl

In 2024, CULT LDN + NYC has welcomed several new additions to our Senior Leadership Team, helping us to shape the future of our agency. This includes: 💙 Amy Dick, Chief Operations Officer -  A multi-award-winning brand builder and industry leader, our Chief Operations Officer harnesses innovation, culture, and impact to drive growth while helping brands play a regenerative role in society—all while serving as a thought leader, advisor, and advocate for the creative industries. 💙 Stephanie Elliott, Client Services Director -  A seasoned social-savvy expert with over a decade of experience, she excels at crafting innovative, culturally relevant campaigns that resonate with audiences and drive measurable results for diverse clients. 💙 Sarah Cheema-Gouldbourn, Director of People & Culture - Steering the human resources, Sarah's focus is on nurturing a vibrant company culture through innovative performance management and recruitment strategies. Alongside our wider leadership team, they will support CULT's mission of creating meaningful work that makes positive impacts socially and commercially, discovering exceptional talent, and bringing new and distinct perspectives to the forefront of the creative industry. #AgencyLife #AgencyNews #Leadership

We are excited to share that CULT has been appointed as a new creative partner for the iconic beauty brand, Rimmel. 💄 With a strong legacy in the beauty industry, Rimmel continues to inspire bold self-expression, and we're thrilled to elevate their social awareness and engagement in the US. Our focus will be on celebrating their vibrant Gen Z and Hispanic communities, embracing their ethos to: LIVE LIFE LOUD. We are looking forward to helping Rimmel grow a community around their brand through social media and further content strategies. These will raise awareness and consideration of Rimmel amongst the #GenZ audience by offering relevant, innovative, and interactive content. With over a decade of experience driving innovation for beauty brands in the US, we're eager to bring fresh energy and creativity to this partnership, all while staying true to the elements that make Rimmel a beloved brand. #CreativeAgency #NewClient #AgencyNews

Jing Daily covers the exclusive first-look at the The WeAR 🔥 #WeAR is the world’s first global augmented reality (AR) fashion festival melding the digital with the physical via nine geo-located digital activities – all open to the public – across #NewYork, #London, #Paris, and #Milan this fashion month. The WeAR founder and former head of Decentraland’s Metaverse FASHION WEEK, Dr. Giovanna Graziosi Casimiro جيجي كاسيميرو says: “In a world where CGI and video games dominate the cultural landscape, we’re bringing that same level of engagement to real-life cityscapes.” 📍LONDON, we're up next! We can't wait to show you what we've been cooking with our Metaverse Beauty World artists. Thank you, Bethanie Ryder and Jing Daily for the coverage 🗞️ #WeAR #Fashion #NYFW #LFW #PFW #MFW

WeAR FASHION 🔥 We’re thrilled to announce the launch of the world’s first global augmented reality fashion festival, The WeAR, which kicked off on Friday, coinciding with the start of #NewYorkFashionWeek. #WeAR is going to be a key moment for the fashion industry to step into the future, and as a founding partner of the platform, we’re proud to be driving the latest effort to integrate emerging tech with the fashion month calendar.  👟 The #NYFW schedule opened over the weekend with Balmain’s colossal Space Runners installation in Manhattan, alongside AR Artist, Ottis Ots. More to come as we continue to showcase how AR is transforming fashion across iconic cities like: #London, #Milan and, #Paris with our partners at The WeAR (Dr. Giovanna Graziosi Casimiro جيجي كاسيميرو - Lorenza Sabatini - Ricardo Almeida - Raphael Bausch).📍🌐 #WeAR #Fashion #AR #Tech

We're excited to announce that CULT is hosting a special event during #FashionMonth to celebrate the timeless influence of #LondonFashionWeek. Join us to explore London’s vibrant culture and the future of fashion through an immersive experience that merges art, craftsmanship, and the creative voices shaping it all. CULT CURATES: “ICONS”—Inspired by the icons of yesterday, created by the icons of today, and made for the icons of tomorrow. 📆 Friday, 20th September 📍 Shoreditch Arts Club 🕢 8:30 - 11 PM In partnership with RED-EYE, Lu By Lu, and The WeAR General Admission tickets are available here: https://lnkd.in/eDzJMR_W

#AR is the hottest trending topic this week given the shock announcement of Meta’s Spark AR platform shutting down. While this shift presents challenges, it also sparks new possibilities for innovation and growth... 💬 Enter: The WeAR into the chat—a platform unleashing #fashion into the next stage of user experiences by leveraging geo-AR technology. Swipe through the carousel to learn the key differences between #AR and #GeoAR and how #WeAR is making these technologies more accessible, bringing fashion to life in cities across the globe. 🌍👇

🌐 Exciting news... CULT is proud to announce that we are a founding partner of The WeAR, who are pioneering the future of fashion with the launch of the world’s first AR fashion week. Their platform will introduce an exciting digital layer to traditional fashion week events by bringing augmented reality experiences to the streets of fashion capitals across the world this coming fashion month. We're joining forces to amplify their mission, leveraging over a decade of expertise in the creative industry, working for some of the biggest global #beauty, #fashion, and #luxury brands. At CULT, we're dedicated to empowering and uplifting emerging talent globally and pioneering the future. We strive to make the spaces we work within truly accessible and representative. And so this partnership aligns perfectly with our mission – to make the creative industry accessible, representative, and truly innovative. Exciting developments are on the way so make sure to follow all updates via our social channels: @cultldn and @thewearexperience 📲 #WeAR coming soon to a city near you. 📍 #FashionTech #FashionWeek #AR