The Curators | B Corp™ reposted this
CEO & Founder Of Gymfluencers, Gymfluencers Agency, Dogfluencers, Travelfluencers, Foodiefluencers, Beautyfluencers, Meowfluencers, ParentPR, Medivied, A Little Find and Goalissa.com
It all started at 0. I think founders need to always remember this, take a step back and look what they've built. I remember launching Gymfluencers.agency and we had literally 0 clients and 0 influencers. It was a SLOG. I had to convince influencers to pay to join and for brands to work with us in a different way to how they were ever used to. I remember getting our first clients and actioning those first campaigns. It was refine as you go and it worked. Influencers began referring friends/followers and brands kept extending campaigns and even now referring other brands to us. 👉 We've now got multiple agencies in different niches. 👉 Worked on over 600 campaigns in 2024 alone. 👉 Have close to 12,000 influencers/creators signed. 👉 See the content our network created filling the feeds of the best brands in the industry. 👉 Have a solid team working on this for our brand partners. 👉 Paying thousands of creators every month. 👉 Giving new options to brands that they have never been given before. 👉 Getting so much love from brands. Touching on that last point this is never something I asked for or expected. There is no doubt having a brand stand up and say "THEY ARE THE BEST" is what gets us new clients but I always felt a little weird asking for it. To see this week alone posts from Hunter & Gather, The Curators | B Corp™ and PoundFun™ on LinkedIn out of nowhere blew my mind. We have the best clients, we do everything we can for them and this level of support is like nothing else. My agencies are not traditional. We do not limit brands, we do not have MINIMUM requirements and the bigger we get the more options we can give them. Payment terms, performance basis, guaranteed expectations. This is what I want to do. Not put up a big barrier and take clients for granted. Brands and agencies shouldn't be a transaction. It should be a partnership. Teams win... -- 2024 has been wild. 2025 is going to be wilder and I can't wait to continue growing it and see what it all turns into.
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