VML Enterprise Solutions

Download your copy of MACH 3.0 here!    Composable architectures and AI have their own stories to tell when it comes to unlocking innovation. But the real magic happens when they are put together.    MACH 3.0 reveals VML’s 5-stage framework for working with AI in a MACH environment.     Get your copy now! https://lnkd.in/gdXZq2HM    MACH Alliance #ThePowerOfMach #MACHPartners #ComposableArchitecture #ComposableCommerce #AI #Innovation

A couple of weeks ago in New York, we partnered with Contentful to give a handful of #MACHTHREE attendees a sneak preview into our #ControllingContentChaos report, due out at the end of July.    We hosted guests from across retail, financial services, biotech and our own clients from The Wendy's Company and Clarks. It was the perfect way to celebrate our Platinum Partnership with Contentful in a fantastic round table discussion on the content challenges created by today’s demands for personalization at scale across a multichannel digital ecosystem.    Thanks to MACH Alliance for supporting the event and to Adam Wolf and Nelson Harris for guiding the conversation.    #ThePowerofMACH #Partnership #Content #Omnichannel #PersonalizationatScale #ContentfulPlatinumPartner

Welcome to MACH 3.0, a special report from VML produced for MACH THREE, the third annual MACH Alliance Conference. At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator. Download the report: https://lnkd.in/gdXZq2HM #VMLEnterpriseSolutions #VML #VMLCommerce #MACH #MACHAlliance #MACHTHREE

Throwback to last Monday when our team were in New York at #MACHTHREE.    What a buzz to be with Brian Abston from Wendy’s as they picked up their 2024 #MACHIMPACTAward for Best Travel, Tourism & Hospitality Project.     The Awards celebrate how MACH-led projects help solve complex technical problems and create measurable business value.    In this case, VML helped Wendy’s deliver success for by unlocking customer engagement with Braze, supporting the migration of 36 million customer records, unlocking new channels, implementing new features and integrating transactional customer communications.   Read more here: https://bit.ly/4eF01UL #VMLEnterpriseSolutions #Awards

📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions

Following on from our previous webinar, Let the Data Decide, VML and Optimizely are excited to introduce to you the next part of our co-created personalisation series: Understanding the person in personalisation. This one-hour masterclass will share best practices for winning over audiences by truly personalising to them at scale. We’ll delve into some practical use cases that will resonate with your everyday challenges and help you to build optimisation strategies that convert and drive growth. Register here to join us on July 3rd at 10:00 AM BST | 11:00 AM CEST for our virtual event: https://lnkd.in/eRPjCZFv #Optimization #Personalisation #SegmentatedAudiences #AffinityMapping #Workshop #VirtualEvent Molly Peers Mark Wakelin

It was great to bring together teams from VML and Adobe yesterday in London for a fantastic 'show and tell' afternoon. Thanks to Tareq Fadel, Nishant Pithia, and Simon Coles from Adobe for updating us on new developments across the Experience Cloud. And big thanks to Kathleen Edmondson and Duncan Burgess for sharing how we are bringing experiences to life across those technologies to drive growth and engagement for our clients. Julian Thorpe, Mark Noone, Harley Stevens, Patrick Munden, Josie Klafkowska #VMLEnterpriseSolutions #VML #AdobePartner #AdobeExperienceCloud

Just a week to go until MACH THREE and we are so excited to be hosting an intimate breakfast with our partner Contentful at this year's composable conference on Tuesday, June 18 at 7:30 – 8:45 AM ET. Get away from the noise and participate in thought-provoking conversations around the latest trends and strategies in content management and digital innovation. Seats are limited, so please secure your spot now to get an exclusive insight into our new piece of c-suite research: https://lnkd.in/gtiCKhCD #MACHTHREE #ControllingContentChaos #ComposableCommerce #LeadersInTech #VIPbreakfast MACH Alliance

In this year’s annual MACH Alliance research, 91% of IT decision-makers said MACH and composable technology will be instrumental to the success of their organization in the next five years. That is why we’re partnering with the MACH Alliance to bring you MACH THREE, the event that will prove key to shaping your strategy with insights from industry leaders and real-world success stories. Convincing your board about the value of the MACH journey can be daunting, but this event will provide validation and confidence in your decisions. We'll be joined by our clients The Wendy's Company and Clarks for exclusive keynote sessions so make sure you don’t miss out, we’ll see you on June 17-18: https://lnkd.in/eg5bBmba #VMLEnterpriseSolutions #VMLCommerce #MACHTHREE #TheComposableConference #ComposableCommerce #LeadersInTech #TechConference Bloomreach

It's been a big week in London for VML and Salesforce! We hosted a dinner on the eve of the #SalesforceWorldTour for clients across retail, financial services, telecomms, CPG and automotive at the fabulous Aqua Shard. The evening provided stunning views and great conversation, including a guide to how to navigate the enormity of World Tour and all it has to offer on the following day. Once there, it was so exciting to see Salesforce's investments in AI shining through in all of their product offerings (Marketing Cloud, Service Cloud, Data Cloud, Commerce Cloud), and to celebrate our partnership that helps brands drive innovation from Salesforce investments. #WorldTour #SalesforcePartner #Partnership #AI #Einstein