Data Clarity Limited

How can airlines elevate their retail strategy? By thinking like high-end retailers. ✈️🛍️ At Data Clarity Limited, we've spent years helping retailers understand the true value of every customer interaction. The process is more than just a sale—it's about creating meaningful journeys. The pathway we see in retail starts with a 𝗥𝗔𝗖𝗘!! 𝟭. (𝗥)𝗲𝗮𝗰𝗵 – 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 𝟮. (𝗔)𝗰𝘁 – 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗳𝗶𝗿𝘀𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲. 𝟯. (𝗖)𝗼𝗻𝘃𝗲𝗿𝘁 – 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝗻𝗲-𝘁𝗶𝗺𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗽𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 𝟰. (𝗘)𝗻𝗴𝗮𝗴𝗲 – 𝗙𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗹𝗼𝘆𝗮𝗹𝘁𝘆, 𝗼𝗿 𝗿𝗲-𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗹𝗮𝗽𝘀𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. This approach aligns perfectly with the RFM model (𝙍𝙚𝙩𝙚𝙣𝙩𝙞𝙤𝙣, 𝙁𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮, 𝙈𝙤𝙣𝙚𝙩𝙖𝙧𝙮 𝙑𝙖𝙡𝙪𝙚), which measures how often customers return, how valuable they are, and how long they stay loyal. 📊 The same principles can be applied to airline retail. To truly enhance inflight retail, airlines need to embrace these 𝗥𝗔𝗖𝗘 stages. By interacting with passengers throughout the journey—before, during, and after the flight—airlines can drive a more personalised experience, encourage repeat purchases, and build lasting loyalty. High-end retailers have mastered this. Now it's time for airlines to think big and elevate their retail experience to new heights. 🚀 PS... I've asked AI to generate me an image of an airplane looking like high end retailer.. It didn't disappoint! 🤣 #AirlineRetail #CustomerJourney #DataDriven #InflightExperience #CustomerLoyalty #DataClarity #Inflight #passenger #Omnichannel

At Data Clarity, we’ve seen how #Fashion retailers use #data to create truly personal experiences that boost satisfaction and conversions. #Airlines have the same opportunity to tap into #booking, #loyalty, and #retail data to transform the #passenger journey. By doing so, they can unlock new #revenue streams while making their customers happier.

How Retailer’s Truly Personalize   At the World Aviation Festival, one of the key ongoing themes for airlines was unlocking the power of their customer data and leveraging this data to truly personalize passenger experience. Our work with retailers, including Paul Smith, shows the true value of a complete customer landscape. This detailed data enables retailers to engage more effectively and create tailored experiences at an individual level regardless of how the customer chooses to interact with the brand. Adopting a data driven, high quality customer experience is proven to increase both conversion rates and customer satisfaction. This is particularly relevant for airlines, where passengers have multiple touchpoints across their journey, from booking to post travel. Personalization today is often driven by arbitrary passenger segmentation, but so much more is possible. There is a significant opportunity for airlines to leverage the booking, loyalty and retail data they have today to provide highly personalized experiences to passengers, grow revenues and in tandem improve NPS scores in the same way some of our traditional retail partners do. We would be delighted to share more about how we can help – please reach out to the data experts at Data Clarity to learn more.

Very frequently I have great conversations about how we are using AI and in general how AI is used in the Aviation industry and beyond! First of all I would like to say that there are so many good people and companies out there that improve our day to day stuff and do good in general! A good example and case study from Volotea and StorkJet on fuel efficiency and Aircraft performance! I’ll put the link in the comments because it is a really good example of how AI can be applied! While the Volotea and Storkjet case study focuses more on flight performance and optimisation, the team at Data Clarity Limited and I focus more in Retail and Catering and how we can make all the related in-flight operations smarter, smoother, and more sustainable through Dynamic Bar! How we do that? We’ve built three layers of AI that help both the crew and passengers enjoy a better experience! 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐀𝐈 This one’s like having a crystal ball for flights—it forecasts what products are needed based on passenger profiles, seasonal trends, and routes. That way, flights are stocked perfectly, avoiding waste and shortages. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: This helps the crew in real-time, suggesting the best mix of products and giving them guidance to make service faster and smoother. It takes some pressure off the crew while keeping passengers happy! 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: Imagine a 3D packing plan—this application of AI designs the most efficient way to pack and load a draw and a trolley, saving time, reducing errors, and making life easier for both the crew and ground staff. The good that we are trying to do is to help airlines cut waste, lower costs, and reduce environmental impact, all while keeping the service super efficient and cabin crew and passengers happy by make airline retail and catering smarter, greener, and more effective. Exciting times ahead! PS. I love AI generated images as well! lol #AI #Aviation #Innovation #AirlineCatering #Sustainability #PredictiveAI #CollaborativeAI #GenerativeAI #OperationalExcellence #DynamicBar #CrewSupport #CabinCrew #Crew

A recent cabin waste audit, performed by the Aviation Sustainability Forum and supported by International Air Transport Association (IATA) indicated that the cabin waste comprised 85% catering waste and 15% cleaning waste, with an average of 0.94 kg of waste generated per passenger.    At the World Aviation Festival last week in Amsterdam, both sustainability and profitability remain key goals for airlines as they continue to optimize their operations.   Our Dynamic Bar aims to support both goals by optimizing catering loading based on AI predicted demand, which drives reduced fuel burn, reduced waste and increased sales.   Contact Data Clarity to learn more about how we are helping airlines meet their sustainability goals and reduce the impact of travel on the environment.

Day 2 is underway ! We look forward to welcoming you at our booth 1.318 at World Aviation Festival !

Looking forward to taking part in an insightful discussion: "How can airlines optimise inflight service design to deliver personalized experiences and maximize passenger satisfaction?" with Sri Padma Sudha, Jo Hirayasu, Zulkifliejul Ejulzulkifli, Sofia Lufinha, and Henry Harteveldt. We will be: • Exploring strategies for personalising the inflight experience to meet the individual preferences and needs of passengers.  • What standardised operating procedures and service standards can we adhere to, to ensure consistency and quality in service?  • Discussing the use of data analytics, passenger profiles, and segmentation to tailor services such as seating, dining, and amenities.  • How can airlines optimise resource allocation and process management to support front-facing teams in delivering the desired service experience efficiently? Join us at 16:45pm! (CX Design Summit - Keynote 2 - Hall 5) #WAF2024 #CustomerExperience #Aviation #InFlightRetail More details here: https://bit.ly/3TZVwLL

At Data Clarity we do things a little differently. We realise that what works for one airline doesn’t mean it works for another. That’s why we offer the opportunity to cherry pick parts of our solution and dovetail those with an airline's existing providers to do what is right for you. One area where we see huge opportunity is augmenting existing ePOS solutions with true next generation packing, reporting, analytics and AI driven predicative loading. Traditional onboard point of sale solutions have been built over many years, and while each provides its own front-end uniqueness, many are lacking in complex back-office functionality and reconciliation, as well as true AI driven predictive loading and packing. At Data Clarity, we offer the opportunity to go way beyond simple excel reports and exports and to see your business performance in real time, with natural language driven reporting and highly configurable and customisable data analytics. We would be delighted to explain how we are helping airlines move to the next level of true data driven retail business - please stop by and see us at the World Aviation Festival in Amsterdam where we will be located at booth 1.318.  #Packing #Reporting #WAF2024 #Aviation #AI #Analytics

More and more airlines are looking to expand their offering and enter the world of pre order, opening up extended passenger choices pre flight and driving significant operational efficiency. One of the biggest obstacles for airlines to launch a pre order website comes post launch, taking ownership of a whole new platform along with the associated activities of ownership around product curation and updating. Combining this with platform costs and potential additional costs impacting margins generates inertia in starting the move to true pre order and e-commerce. At Data Clarity we take away that headache. Simply share your pre order products with us and we do the rest. From setting up the web shop, optimizing SEO keywords, loading products with images and descriptions, and then integrating pre orders to your existing provider's ePOS – we have you covered ! Our pre order store can bring your retail aspirations alive and be up and running in weeks, unlocking new revenue opportunities, increased choice for your passengers and helping optimize your onboard loading, reducing weight and waste. Our fee structure is simple and our e-commerce platform has low deployment costs and a fixed, predictable annual fee with no hidden extras. As an ISO 27001 certified provider, we have both security and GDPR fully covered too ! If you’d like to understand how to enter the world of pre order, please stop by and see us at the World Aviation Festival in Amsterdam where we will be located at booth 1.318 – we’d be delighted to tell you more ! #preorder #ecom #WAF2024 #Aviation #ISO27001

🌐 World Aviation Festival - Countdown! 🛫 One week to go! Looking forward to seeing you all there! Read all about WAF2024 here: https://bit.ly/3Yy9p6Q #WAF2024 #Data #Aviation #InFlightRetail #dnata #easyJet #enroute