Daydot | A Future Group Business

Shelter needed to boost donations, drive higher donation values, and build a business case for ongoing experimentation. We combined analytics and user research to uncover key conversion barriers and built a prioritised testing roadmap. 📈 The Results: ✅ +45% uplift in donation value ✅ +6.43% uplift in conversion rate ✅ +1,000% ROI Read the full case study at the link in the comments. 👇 #userresearch #CRO #ABtesting

TICKETS AVAILABLE NOW! 🎟️ Join us on March 12 at The Loading Bay | Techspace, London for an exclusive event with industry experts. ✅ Make your paid ads work harder ✅ Convert more clicks into revenue ✅ Prove ROI to your CFO (and get the budget you need!) Spots are limited, so get your ticket today! → https://bit.ly/3Qp308G #Marketing #PaidAds #DigitalGrowth

Join the waitlist today to save your spot! 🎟️ → https://lnkd.in/efcGfi5u #marketing #paidads #digitalgrowth

Marketing budgets aren’t growing, but your sales targets are. 🎯 Want to make your ads convert better and prove their impact to your CFO? Join us on March 12 at The Loading Bay | Techspace, London for an exclusive event with industry experts. 🎟️ Spots are limited, so join the waitlist today! → https://lnkd.in/efcGfi5u #Marketing #PaidAds #DigitalGrowth

Will AI replace A/B testing? 🖥️ 📊 At Daydot, we get this question all the time. Read our latest blog for the full breakdown. Link in the comments. 💬👇 #AI #ABtesting #optimization

Usability interviews are a powerful way to uncover pain points, unmet needs and make sure your product hits the mark. 🎯 In our latest article, we share 10 essential tips to conduct effective usability interviews. 👇 Learn how to: ✅ Align objectives across stakeholders ✅ Ask open-ended questions for deeper insights ✅ Stay flexible while staying on track 💡 Ready to level up your usability research? #UX #usability #UXdesign

Could a heuristic review boost your conversion rates? 👀📈 Click through to learn why experts conduct heuristics reviews—and why you might want one for your site. ➡️ #businessgrowth #customerresearch #webdevelopment #heuristicreview

The National Deaf Children’s Society (NDCS) wanted to deepen their internal understanding of their customers and stakeholders. Our goal was to create focused, actionable personas that would inform decision-making without the unnecessary clutter. Here’s how we partnered with NDCS: ✅ Conducted 20+ internal interviews to harness internal expertise ✅ Validated personas through 1:1 external interviews with real stakeholders ✅ Delivered insights on stakeholder needs, web usability and overarching themes 💡 Check out the full case study to learn how focused personas can transform your organisation's decisions. ➡️ https://bit.ly/4fPHep8 #businessgrowth #customerresearch #webdevelopment

With so many brands jumping on the subscription box bandwagon, the question is: how do you make your subscription stand out? 📦 That’s where A/B testing can make a difference ✨ In this video, Virginia Coates shares five top subscription trends to A/B test – and why they’re worth trying. 📈 #businessgrowth #webdevelopment #UIUX

It has been great to work alongside Daydot | A Future Group business and help them to support RSPB on their testing journey. RSPB are a fantastic organisation who faced some challenges when standing out against look-alike brands that undercut their prices. The solution involved a strong emphasis on the unique value of purchasing from a purpose driven organisation, learning more about the pain points in the customer journey and making the website more user friendly, particuarly at key purchase points. The results from the tests were fantastic with over £800,000 added to RSPBs annual earnings. Daydot | A Future Group business remain an excellent partner for Webtrends Optimize and continue to deliver some brilliant results. Read the full case study below 👇 https://lnkd.in/epptSy2x