Dazur Digital

Why Are Developers Essential for CLM? Simply put, without developers, there wouldn’t be any Closed Loop Marketing, only a standard presentation. By leveraging IT tools, we can create unique, interactive experiences that significantly boost your audience’s engagement. Developers make all the cool features in CLM possible! ✅ Incorporate advanced interactive elements (multiple choice, drag-and-drop, swiping, etc.) ✅ Gather and analyze data effectively ✅ Seamlessly switch between presentations with a single click ✅ Build complex scenarios with multiple pathways ✅ Personalize content based on the actions of doctors or medical reps ✅ Add beautiful, engaging animations To us, a presentation without IT is like a yacht without a sail. Reach out to Andrew Burke now on how we can bring your boldest and most complex ideas to life—we're up for any challenge! #closedloop #pharma #omnichannel #medicalcontent www.dazur-digital.com

Are you thinking about how to increase engagement metrics in your communications? It's not hard to imagine the volume of scientific information that a therapist receives! In the past two years, we have observed a growing interest among specialists in lifestyle content, which primarily addresses therapeutic-related tasks. Can we definitively say that lifestyle content performs better than purely medical topics? Spoiler: no, we cannot! The key task is to provide doctors with genuinely useful information for their practice, focusing on their needs. One of our recent cases showed that, despite presenting a diverse range of topics around the main project focus (including lifestyle elements), the greatest interest among specialists was still sparked by a scientific article on the mechanism of action and clinical effects of a drug. The comparison of metrics were: Open Rate (OR) in the mailing — 28% and Click-Through Rate (CTR) — 6%, vs the conversions for lifestyle topics were OR — ~22%, CTR — 2%. This case is further proof that there is no universal set of rules for forming content topics. In one project and for one target audience, lifestyle content can achieve record effectiveness, while for another target audience it may be irrelevant. There is one proven approach though — personalizing content based on our knowledge of the doctor. Before we begin to formulate topics, we focus on insights and needs of targeted specialists, involving our analysts and medics. We concentrate on what will truly help ease the daily activities of specialists and improve the quality of life for their patients. If you want help maximising the interactions of your content, contact Andrew Burke or us on info@dazur-digital.com #pharma #medicalcontent #omnichannel www.dazur-digital.com

The era of ‘Experiences’ has arrived! Many companies are offering not just products, but a lifestyle and a mindset. We are surrounded by an intangible economy where beauty, entertainment, pleasure, and spiritual enrichment hold economic value too. Here are some successful examples we see today: 1️⃣ Disney's MagicBand — a smart bracelet from Disney. It’s not just a key to your hotel room and a ticket to the park; it completely transforms the experience of visiting. With it, you can capture photos from attractions, order food, and much more, making each visit unique and personalized. This is magic in the world of service and attention to detail! 2️⃣ IKEA Place AR App — IKEA has made the dream of many a reality: the ability to "try on" furniture in your home before purchasing. The app uses augmented reality to help visualize how IKEA products will look in your interior. This solution makes the furniture selection process not only practical but also incredibly engaging. 3️⃣ Starbucks Reserve Roastery — exclusive Starbucks cafes invite guests to immerse themselves in coffee culture. Visitors can watch the roasting process, learn about various brewing methods, and enjoy rare coffee varieties. This is not just being a café; it’s a full-fledged journey into the world of coffee. 4️⃣ Gucci Garden in Florence — not just a store, but an entire museum where you can delve into the history of the Gucci brand. In addition to exclusive collections, there are art installations and works of art on display. This is a place where fashion meets history, creating a unique experience. 5️⃣ Virgin Galactic's Space Tourism — currently available to only a limited number of people, space tourism from Virgin Galactic opens a new era in the experience economy. By offering the public the chance to become astronauts and see Earth from space, this project makes the impossible possible. 6️⃣ Dazur Digital — well, come on, it is just as magical when you get it right; helping pharmaceutical companies create special value with omnichannel projects, so that doctors receive not just newsletters, posts, visits, or calls with branded and disease information, but a sense of belonging to a community of doctors united by a common mission, theme, or movement. Stay on trend with Dazur Digital! For more information please get in touch with Andrew Burke or contact us at info@dazur-digital.com #pharma #omnichannel #marketingautomation #medicalcontent www.dazur-digital.com

Its September, a time of finalising those plans and budgets for next year - well, let us help you achieve those goals! We are pleased to present our pharma clients with a special offer available to Dazur subscribers in September. If you are not yet working with Dazur Digital in the area of CLM creation, you have a unique opportunity to both assess the expertise of our specialists whilst improving communications within your company. We offer a free CLM audit from Dazur Digital experts, during which we will: 1). Analyse eDetailing for your brand/group of brands 2). Identify areas for improvement to increase the effectiveness of the CLM content (through both a technical AND creative marketing criteria) As a result of the audit, you will receive a set of personalized recommendations for enhancing your communications in CLM. To take advantage of this offer all you have to do is: - Like this post - Follow Dazur Digital on LinkedIn - Write to Andrew Burke ‘I want an audit!’ Hurry, as time is already running out… !! #closedloop #omnichannel #medicalcontent #pharma www.dazur-digital.com

We regularly ponder the question "How do we optimize our omnichannel campaigns to better reach doctors?" An answer can be found in cascade mailings. Digital newcomers who have dealt with setting up cascades may feel like shedding a tear, but over time and with practice, it is easy to understand how beneficial and well-thought-out this system is. It allows achieving greater efficiency while reducing costs. In fact, it can be enough to set up the email chain correctly once, for it to start working automatically. What are cascade mailings? Cascade mailings are a technique where emails are sent out in stages depending on the recipient's reaction. The next channel starts if the previous one didn't work, for example, if the user didn't open the message or click on the CTA. Usually, the mailing transitions from the cheapest channel to the most expensive until there is a minimal amount of unread messages left. Which channels can be used? It's not necessary to involve all channels. You can find the optimal split of channels that will provide maximum efficiency. 3 reasons why cascade mailing is needed: - Resource savings Why spend money on SMS if specialists are already engaged in communication in a messenger? - Increased coverage With step-by-step mailing, we try to reach doctors through the channel that is convenient for them - if they didn't open the email, maybe it's more convenient for them to receive information through a messenger. - Increasing possibilities in each channel Cascade mailings also allow you to diversify your communications by being more flexible with content. For example, in email campaigns, there are more opportunities to engage with content through design and interactivity, while in a chatbot, you can set up personalized communication with quick responses. In applying this approach we have often seen a triple digit growth in the number of engaged specialists - for information on any of our case studies, or to just get some advice, contact us via Andrew Burke or on info@dazur-digital.com #omnichannel #closedloop #medicalcontent #pharma www.dazur-digital.com

What project budget will bring the best results - €25k, €50k, or €100k? There is no right answer. It's not about the size of project budget, but about the cost of an effective contact. Let's clarify some concepts. An effective contact is every targeted action of the audience (opened email, website visit, video/article view, etc.). Calculating its cost is simple: divide the budget by the number of effective contacts. And voilà! You have a universal criteria for comparing offers from all suppliers. Why is this important? Different agencies may offer you projects for €25k, €50k, or €100k whilst all scoping the same brief. It is not a given that the most expensive one will be the most effective route. You can compare based on content and/or creativity, but let's agree, that's not very objective. By comparing based on the quantity and cost of effective contacts, you'll know which offer is the most cost-effective. What affects the quantity and cost of an effective contact: - channel - format - content - target audience - volume and quality of the database By managing these parameters, you can optimize the budget without losing effectiveness. In short, include a data-based approach not only in communicating with your doctors but also in making decisions when choosing a project and partner - employ this and success will follow! For more information contact Andrew Burke (andy.burke@dazur-digital.com) or via info@dazur-digital.com. #omnichannel #medicalcontent #pharma #marketingautomation #closedloop

Are you or your colleagues still getting cold chills at the thought of transitioning to omnichannel? …it's time to dispel the myths: 🔹 Omnichannel marketing is not just a tool, but an approach that combines a culture of experimentation, customer focus, and user journey building 🔹 Omnichannel is not just a hype, but a way to reduce the cost of contact while increasing its quality. Even though it does sound quite hype-worthy! 🔹 Omnichannel is not about investing in building a spaceship and does not requiring a fortune. It's something you can start doing today without extravagant investments and lengthy tenders! Want to discover the truth about omnichannel marketing? Download our free omnichannel thought paper here: https://lnkd.in/enZMZdTS Or contact us via Andrew Burke or on info@dazur-digital.com www.dazur-digital.com #omnichannel #pharma #medicalcontent #marketingautomation

Creating valuable content in medical marketing is crucial for engaging with healthcare professionals effectively. Content that provides practical value to doctors not only captures their attention but also ensures they remember and share it with their colleagues. It's essential to strike a balance between informative and engaging content. Lengthy articles filled with data may not always be the most effective. Instead, incorporating infographics, concise diagrams, and interactive elements can make the content more appealing and easier to digest. Remember, doctors are not just professionals; they are individuals with diverse interests. Offering a mix of scientific insights, practical tips for patient engagement, and even stress-relief techniques can resonate well with this audience. In our projects, we focus on blending scientific rigor with lifestyle content, whilst integrating interactive formats to enhance engagement. This approach not only sustains interest but also multiplies the impact of our communication efforts. If you want help reinvigorating and improving the engagement of your HCP content, please get in touch with Andrew Burke. #MedicalMarketing #ContentStrategy #HealthcareProfessionals #Engagement #InteractiveContent

How do you keep up with video marketing trends and effectively invest in your video content? Do you feel you really need to keep up with them? Let's answer with numbers: today, over 80% of all internet traffic is consumed by video content. The success of video lies in the fact that most people are visual learners. By combining sound, text, and visuals simultaneously, information is easier to digest compared to other formats and has a much stronger impact on the viewer. According to Forbes, 95% of key information from a video is retained by the viewer. There's no doubt that brands need to invest in video content, but how can this be done effectively? The primary goal of any video is to capture and retain the viewer's attention. With an ever-growing amount of content being produced daily, competing for audience attention is becoming increasingly challenging. Here are our Dazur Digital principles for creating effective video content that keeps viewers watching until the end: 1). Mobile Adaptation: 70% of users watch videos on their smartphones. Any video content you create must be adapted for vertical viewing. Modern users are more likely to skip a horizontal video than to rotate their smartphone screen. 2). Brevity: With the rise of Reels, TikTok, and Shorts, videos now have only 3-5 seconds to capture viewer interest. The global trend towards shorter video content applies to all formats, so let's keep it short and to the point. 3). Intuitiveness: Many users watch videos without sound today — on public transport, in queues, during meals. It's important that the idea of your video can be understood without sound; at the very least, add subtitles. 4). Gamification: Make viewing interactive rather than passive; create a gaming experience for greater viewer engagement. For example, we create interactive clinical cases where doctors must answer questions that appear during the video, with the scenario direction depending on their chosen answers. 5). Emotionality: Classic storytelling techniques still apply — doctors still want to laugh, cry, rejoice, and empathize. Remember that you hit the mark when a doctor sees themselves or a loved one in your video. 6). Personalization: Addressing viewers by name significantly increases their trust in your brand, so creating personalized videos is much more cost-effective. You're on trend if you're already integrating these principles into your video marketing! If not, get in touch with Andrew Burke for help on how you can! At Dazur Digital we support from creative writing and professional filming, through to creating trendy 3D visuals and post-production. Our values lie not just in videos but in creating effective content marketing that maximizes your return on investment. Remember, every interaction counts! #omnichannel #videocontent #marketingautomation #medicalcontent #pharma

It feels like a breakthrough year in pharma with omnichannel... ...as we are creating new automated trigger campaigns with clients, delivering personalised content to HCPs (in the way they want it and when they want it), we can't help but think 'why have we spent so long over-complicating this'. So, here is our free thought paper providing a summary of omnichannel and tips for helping you simplify it's adoption in healthcare: https://lnkd.in/enZMZdTS We send a huge thank you to Dirk Abeel for his review and thoughts, and to our own experts Denis Kovalskikh and Andrew Burke. Whilst at NEXT Pharma Summit we saw a major focus and point of discussion about adopting omnichannel - we loved presenting our own examples - but, even since this wonderful conference we have felt a change: less endless planning and more learning by doing. We hope you enjoy the free article. If anything resonates with you don't hesitate to get in touch with us via Andrew Burke or at info@dazur-digital.com. #omnichannel #pharma #medicalcontent #closedloop #digitaltransformation #marketingautomation