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It feels like a breakthrough year in pharma with omnichannel... ...as we are creating new automated trigger campaigns with clients, delivering personalised content to HCPs (in the way they want it and when they want it), we can't help but think 'why have we spent so long over-complicating this'. So, here is our free thought paper providing a summary of omnichannel and tips for helping you simplify it's adoption in healthcare: https://lnkd.in/enZMZdTS We send a huge thank you to Dirk Abeel for his review and thoughts, and to our own experts Denis Kovalskikh and Andrew Burke. Whilst at NEXT Pharma Summit we saw a major focus and point of discussion about adopting omnichannel - we loved presenting our own examples - but, even since this wonderful conference we have felt a change: less endless planning and more learning by doing. We hope you enjoy the free article. If anything resonates with you don't hesitate to get in touch with us via Andrew Burke or at info@dazur-digital.com. #omnichannel #pharma #medicalcontent #closedloop #digitaltransformation #marketingautomation

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Andrew Burke

Head of Strategic Development at Dazur Digital

3mo

Learning by doing! that is the most exciting change in approach 🥂

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Roda Muggeridge

Client Services Director and DEI ambassador

3mo

Nice work Andrew Burke! It’s rather refreshing to read about omnichannel in clear and straightforward language! Very helpful.👏🏽

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