Dig In

In 2020 Dig In partnered with the Insight Network to complete the largest ever student mental health survey. Four years on, supporting student mental health continues to be passion point for the team at Dig In. Contact a member of the team to discuss the report in further detail and opportunities for brands to support Gen Z during a new phase of their lives. #WorldMentalHealthDay #GenZMentalHealth #StudentWellbeing

🚀  Wrapping up another exciting Freshers' season! 🚀 We’re incredibly proud to be working with some of the biggest brands in the UK, spotlighting their products and services to university students nationwide. As our Freshers' campaigns come to a close, we’re reflecting on the fantastic work we’ve done and can't wait to dive into the insights we've gained. From driving brand engagement to connecting with new audiences, this season has been full of great energy - and the students have been loving it! A big thank you to our partners giffgaff | Certified B Corp, Gillette, Liquid I.V., NIVEA, Deliveroo, GDK (German Doner Kebab), HSBC, Pernod Ricard, Greggs, Thatchers Cider Company Ltd, Veygo UK, Red Bull, 3M, Flix, Grenade, Boots UK, CoppaFeel!, Myprotein, MIGHTY, Müller UK & Ireland, Camp America, The Hershey company, and many more for all their amazing work! Stay tuned for the insights we’ll be sharing soon. 📊 🎯 #StudentMarketing #ProductSampling #ExperientialMarketing

"GDK is delighted to have partnered with Dig In for Freshers this year, providing a direct route to reach new university students in their bedrooms with a promotion across key target cities. We're very excited to see what the success of this campaign looks like." - Katie Brown, Marketing Executive at GDK (German Doner Kebab)   At Dig In, we're always thrilled to partner with brands as enthusiastic about reaching students as we are! This partnership with GDK has delivered exclusive student discounts to thousands of students nationwide—perfect for Freshers, whether they're fueling a day at the library or grabbing a cheeky kebab before stocking the fridge. We can’t wait to dive into the data and share the insights and learnings from this campaign. Stay tuned for more on how we’re making waves in the student space! 💥 #StudentMarketing #ProductSampling #GDK

🪽 We’re thrilled to announce our first-ever partnership with Red Bull, bringing the energy of their iconic brand directly to university students nationwide! The response to this campaign has been incredible, with user-generated content flooding in as students engage with their Red Bull samples. This wave of excitement underscores the power of targeted experiential marketing to not only capture attention, but also keep this next generation of consumers energised and engaged with the brands we work with. 💥 🪽 Together, we’re creating moments that last—just like Red Bull gives you wings, we’re lifting the student experience to new heights! Want your brand to soar? 🚀 Book your student activation in by email enquiries@digin.co.uk today. #StudentMarketing #ProductSampling #GenZMarketing

Rating our Welcome Week freebies 👀🛍️🫶 Through both our goodie bags and Dig In boxes - students are getting some great freebies this year 😍✨ We’ll also be welcoming some amazing brands, from Domino's to Samsung Electronics, Arriva Group to Jollibee Group and all that’s inbetween - we can’t wait to have you on campus, bringing targeted exposure for some of the most incredible brands to thousands of students next week, making their freshers just that much more exciting. We can’t wait to see everyone!! 🫶

"Thrilled to partner with Talking Rain Beverage Co®, makers of Sparkling Ice & Red Star Brands to deliver a burst of refreshment to students across the UK! 🎉🥤 Our Dig In Welcome Boxes are all about making sure students feel right at home as they kick off their university journey, and what better way than with a cool, sparkling treat? Cheers to new beginnings and staying hydrated! 🚀💧 #StudentMarketing #ProductSampling

They're making waves! 🌊 Our University Welcome Boxes have been landing in student rooms across the UK, and the response has been overwhelmingly positive. So far, the Dig In Box, filled with samples from the UK's top brands has been rated an average of 4.3 out of 5 - with 90% of students saying that it improved their University Welcome experience, and an impressive average of 92% saying they'd likely purchase from a brand they received a sample from. With 80% of freshers living in a Dig In contracted residence, these stats speak volumes in how our experiential marketing successfully invigorates brand loyalty amongs this new generation of consumers. But we’re not stopping here! Up next, we’re gearing up for exciting hall drops and more experiential marketing opportunities for brands to directly engage with the student community - right where they're building their new lives and connections. Want to be part of this success story? Reach out to us at enquiries@digin.co.uk to find out how your brand can join in. 🚀 #GenZMarketing #ExperientialMarketing #StudentMarketing

New partnership announcement 📣 Our Youth Forum has been giving young people a voice for two series and now moving into the third series, we’re super excited to have StudentCrowd on board. Together with Dig In, we’ll be providing insights via reports and focus groups to the sector to inform you of the wants and needs of students when it comes to where they live and how they live. Read more about the partnership below 👇🏼 We have one more slot for a sponsor if anyone wants to join our very cool gang… the Youth Forum is the project your social impact budget needs!

It's International Youth Day! Today, we celebrate the voices of the next generation—the youth who are not only the consumers of tomorrow but the trendsetters of today. At Dig In, we believe that truly understanding and listening to young people is essential for shaping the future of marketing. Our strong position in the industry is built on our commitment to engaging directly with university students through experiential marketing. We know that hands-on experiences are incredibly effective—when young consumers can try a product first-hand, they are far more likely to trust it, purchase it again, and spread the word. In fact, six in ten Gen Z consumers say that simply liking a product is one of their top three motivators for buying it. And the power of word-of-mouth cannot be denied, with 92% of consumers trusting recommendations from friends over traditional ads. This synergy between direct experience and peer influence is what makes our approach so impactful. What's more, our campaigns don’t just end with the experience; we follow up with surveys to hear directly from Gen Z on how we—and the leading brands in the UK—can improve our strategies to target them more effectively. On this International Youth Day, we reaffirm our dedication to not just marketing to youth, but marketing with youth. Their insights are invaluable, and by listening closely, we ensure that our campaigns resonate, inspire, and drive real results. Here’s to the future—shaped by the voices of today’s youth. 🎉 #InternationalYouthDay #GenZMarketing #ExperientialMarketing

With freshers season just around the corner, there's no better time to leverage the power of product sampling. 📈 The Numbers Speak for Themselves: - Students will spend a staggering £79 million on groceries (calculated on the average weekly grocery spend of £133 per student). That's a massive market opportunity waiting for your brand! - 3.5 million loo rolls and 394K+ other bathroom products will be purchased this freshers. Imagine your brand being the go-to choice for these essentials! 💡 Why Product Sampling Works: Direct Engagement: Students get hands-on experience with your products, creating a memorable first touchpoint. To win the race, you want to be the first touchpoint on their buying journey! High Conversion Rates: Sampling increases the likelihood of purchase. 96% of Gen Z students who try your product are more likely to buy it again! Cost-Effective: Save time and money on targeted campaigns by putting your product directly in the hands of consumers. This approach is especially powerful for cutting through digital noise, allowing students to build trust in your brand and product! -------------------- Our University Welcome Boxes, endorsed by 185 universities, will be the first touchpoint for over 530,000 students across the UK, welcoming them to university with small gifts (samples & exclusive money-saving discounts) from the nation's favourite brands! Want your brand to make a lasting impression on students this freshers season? Contact us at enquiries@digin.co.uk before it’s too late! #StudentMarketing #ProductSampling #GenZMarketing