Drum Studios

I'm looking forward to catching up with the PaSHN community today. As much as I enjoy the discussions in Slack, for me the community calls are a highlight. I'm feeling spoiled at the moment, because I'm also smiling at the thought of the call after this one. It will be our next Community Talk, with the lovely Kaye Moors this time, and it's going to be a great one - I can feel it in my bones 😁. We offer everyone a free guest pass to join one of our PaSHN community calls, to find out what we're all about and to see if you find your tribe in PaSHN. If you're thinking 'yes please, I'd love a PaSHN guest pass to see if it's the community for me' just let me know. You can find out more about PaSHN and our community members on the website - https://lnkd.in/em3matWb. #PeopleSmart #PASHN #Community Image shows a smiley headshot of Kaye Moors, Co-founder and MD of Drum Studios, and details of her upcoming PaSHN Community Talk - Designing Calm Amidst the Chaos. To prove the point there is a very zen looking brain in a meditation stance. Date - 13 November 2024. Time - 12:00-1:00pm GMT.

We loved listening to the wonderful talks at last nights All4Inclusion CIC awards. There were so many amazing finalists that everyone was a winner in our eyes. The change these individuals are making is incredible to see. I’m super pleased to say we won Inclusive business of the year and our very own Kaye Moors won digital accessibility champion of the year 🏆 #InclusiveBusiness #DigitalAccessibility #AccessibleDesign #AccessibilityMatters #InclusionMatters #DigitalMarketing #AgencyAward

Doctors surgeries are going more and more online. The healthcare we received twenty years ago is so incredibly different nowadays but the change in the last 5 years (and since Covid) has literally sky rocketed. When e-consults came along, I'm sure it made things easier for the practice but what about real patient care? Since the sh*t show that was 2020, my doctors surgeries have used two different electronic consultation platforms. One was absolutely great but the one that my doctors insist on using now is an absolute joke. It’s not even that it’s inaccessible to just my needs, every other patient that I know at the same surgery hate it. It’s simply unusable and your requests are closed, like it’s a glorified Jira. I don’t want to feel like a support ticket, I want a conversation however brief, as I know how busy receptionists are, but the way they manage these patients currently is the same as just putting the phone down on a patient 10 years ago. The other day my son was unwell and I gritted my teeth and submitted a request for an appointment. My ‘ticket #271-202’ was responded to with a 'please go to this website and fill in a questionnaire' and then I got a scoring system to decide what action I should take. You guessed it, I couldn’t use the website that I was directed to as that too was inaccessible. So I filled out a long crappy, unusable e-consult, got a response only to be sent back to the platform. I struggled doing the scoring system, and we ended up with my husband doing it for me. You had to log back in to submit the score and log back in again to see the response. All this only to see that I can't submit a question to their response as ticket 271-202 has been closed. It takes me so much longer than if I could just could call, but their response is ‘we can’t do phone appointments anymore’ but this follows the same script. Everything is going online. Pharmacies are closing and more prescriptions are going online. Mine certainly are as I have a memory like a sieve! Hospital check-ins are online. Appointment reminders are online. Blood tests must be booked online so you can't just turn up and take a ticket anymore. I’m sure this saves a lot of time for staff but these systems must be accessible and accommodating, you can’t just assume everyone can do things as you expect them to. Written by Kaye Moors #AccessibleHealthCare #DigitalAccessibility #AccessibilityMatters

Canaries are beautiful singing birds with bright vibrant yellow feathers. Stunning to look at but should this canary yellow be used in UI design? With a pale pink background a yellow canary perches on the middle step of three steps each in different shades of purple Some brands choose yellow to evoke optimism, creativity and warmth. However, for a lot of people yellow could also foster feelings of fear, warning, and anxiety. Why? Yellow is such a bright colour it’s used on caution and safety signs. The “traffic light” colour scheme is something that is used to indicate a level of safety; red means bad, yellow means warning, green means good. Yellow is used to alert us. Think about it, the yellow caution tape, hazardous or toxic chemicals signs, the keep out sign, the wet floor signs, they are all used to tell us to avoid a problem. So personally I think it’s a very bold choice for a brand to pick. But it’s also so bad for accessibility. Yellow has a high luminance so works really bloody badly with white. Yet some big brands use yellow on white or white on yellow which is completely illegible. Yellow can be a difficult colour to read on a screen, especially for extended periods of time. It is a vivid colour that might fatigue and pain the eyes due to the constant overload of our vision resulting in eye strain. If you really want to use yellow, it’s a good idea to choose an off-yellow rather than a bright yellow to aid on-screen reading. Some people with cognitive disabilities or dyslexia require hues that have low contrast. Honestly, if it’s not, it’s flipping painful! So next time one of your designers suggests using bright yellow sing like a canary about how difficult it can be, as loud as you possibly can. See more about accessible colour palettes here. https://lnkd.in/em_kGkVk Written by Kaye Moors #UI #DigitalAccessibility #AccessibleDesign #AccessibilityMatters #GraphicDesign #UIDesign

Humans are social animals Billions of people around the world use social media to share information, research products and services, and make connections. From a personal perspective, social media allows us to communicate with friends and family, learn something new, follow brands and be entertained. We love social media, some of us can't get enough of it. The average person in 2021 spent a whopping 2.5 hours on social media networks every day, and that's a trend that's only ever growing! As a brand, you post every day to build brand awareness and following, but with 20% of people having a disability, that's potentially one person in every five that will experience difficulty with your posts, and this damages your brand loyalty. Social media today is so vast from videos on Tik Tok and YouTube, professional networking on LinkedIn, to images posted on Instagram. Here's a few basics that need including in any static post to make it accessible: Use simple plain English. Don't include hashtags within sentences. These should be placed at the bottom of your post. Use emojis sparingly and place them at the end of sentences, not in the middle. Use CamelCase on all your hashtags. Make sure you have sufficient colour contrast on imagery. Make sure your images have ALT tags, but keep them short, under 300 characters. If your images need a longer description, add in an image ID to the post, or comments. Don't use fancy fonts, keep to simple bold sans serifs. These very small adjustments can help you reach a wider audience and grow your following. And remember, treat a disabled follower well and they often become one of your most loyal ambassadors, speaking positively about you to their network, their family and friends. We all have a right to be social after all.

First rule of marketing, know your target audience! I saw a LinkedIn post recently from a company that offers accessible products to the disabled community. They 100% know their audience! Yet they used sixteen different emojis in just one short post plus no image description or alt text. If you are selling to people with disabilities, at the very least make your content accessible to us. 🤬 #SocialMedia #DigitalMarketing #AccessibilityMatters #DigitalAccessibility #Marketing

Why marketing is like playing ‘Guess Who’ What do you really know about your customers an how could accessibility help?. https://lnkd.in/e9Y-sZ-t PhotoID: Guess who game with 3 characters, 1 with hearing aid and 2 with glasses. #DigitalAccessibility #DigitalMarketing #UX #AccessibilityMatters

Generally, the more fields in a form, the less likely it is that the user will complete it. If you are sending a brochure in the post like this example, making both the phone number and email address also mandatory is going to hit your conversion rate. A lot of people have anxiety about taking phone calls, some users have aphasia, some may be Deaf. And some users just don’t like to be cold called with the hard sell. Some people struggle with emails and may experience email anxiety, which is a fear of sending, receiving, or writing emails. It can also cause people to avoid checking their emails If you don’t need to know this information to post a brochure, don’t make them mandatory. #DigitalMarketing #DigitalAccessibility #AccessibilityMatters #ConversionRate #WebDesign

Thanks to all who turned up to our PAPYRUS Prevention of Young Suicide HOPEWALK at Farnham park in the midday sunshine yesterday. It was a beautiful one mile loop with lots of conversation, dogs playing and finishing off with a fantastic coffee at Birdies Cafe. We will certainly be doing this again. Farnham Chamber of Commerce LinkedIn Local Farnham Surrey Chambers of Commerce #Farnham #Surrey #SuicidePrevention #SuicidePrevention #HopeWalk Lizzie Hamblin Kaye Moors Stewart Fowler Stephen Boulter

Not all disabilities are visible. All your barriers are. Hidden disabilities are invisible by the naked eye but not hidden in terms of online users. These people are being excluded by your long form paragraphs, your brand colours, your font choice, your timeouts, your carousels, your captioning and your form labelling. https://buff.ly/3GttEIk Photo ID: Sunflower with two leafs against an off white background all in pixel art style. #accessibility #digitalMarketing #webDesign #webDevelopment #accessibilityMatters