Engage Digital Partners

Congrats from Engage Digital Partners to all involved, LIVELEE LTD and FIFAe.

“It pays to consume content like a fan to understand the content your audience are watching & engaging with.” Great insights from our Head of Audience Dev & Strategy, Oliver on the Barclaysmen trend. 👇🏼 #socialmedia #sportsmarketing

Haveee... you seen these TikTok trends? 👀 Sports teams on TikTok = social media gold 💰 The platform's ever-changing landscape demands brands stay dynamic and on top of fresh content styles. To save you time, we’ve broken down how some top sports brands have been crushing recently and what YOU can learn from them 👇

Although the chill of autumn is coming in we're looking back on warmer days and the Summer Tour campaign we worked on with Real Madrid ⚽ Inspired by 90s and 00s street culture and the iconic scenery of this year's locations, our team created these dynamic posters and an eye-catching collage style trailer 📃💥 #graphicdesign #digitalmarketing #socialmedia #motiongraphics #sportsmedia

Let's talk about the Barclaysmen trend... ⚽️📈 The story of how a viral trend among sports teams started and what we can learn from it 👇 If you remotely follow English football, your timeline will have been full of these edits in the past 72 hours, with teams & creators putting highlights of cult heroes with (usually) indie music from that time. While the content itself around the player would have performed well on its own, the addition of the music from the time struck a chord with fans, unlocking an element of nostalgia and the 'good old days'. With the competition back then sponsored by Barclays, the trend of 'Barclaysmen' began to take off among creators and teams. Icons from yesteryears such as Rory Delap, Chris Brunt & Morten Gamst Pedersen were being revived - while being accompanied by the likes of Razorlight & Kate Nash. With the trend originating from creator & compilation accounts on social media, it pays to consume content like a fan to understand the content your audience are watching & engaging with. In the era of short-form content and decreasing attention spans, it speaks volumes that a longer-form trend managed to engage fans. Could we be witnessing a renaissance for compilations and hero edits for players? Or is it a trend that will just fizzle out? #Barclaysmen #PremierLeague #Sportsmarketing #socialmedia

An exciting new chapter for the world of esports ⚽🎮 A️ It was a pleasure to be a part of the team at the Next Gen event, as a seven-person team delivered content for the FIFAe social channels 📱

Honoured to have received Bronze in the Illustration category at the Creativepool Awards for our 2023 Summer Tour campaign for and with Real Madrid C.F. 🙌 #graphicdesign #digitalagency #illustration #digitalmarketing #socialmedia

With just two weeks until the 2024-25 National Basketball League (NBL) season kicked off, we looked at the 9,000+ videos posted by teams across social media last season and who dominated each platform 👇🏀 📈 Melbourne United Basketball Club led the way in terms of overall volumes, publishing 25% more uploads than any other team across all platforms combined. 📺 While Melbourne United's upload volumes on YouTube were double that of any other team, Illawarra Hawks Basketball led the way in terms of average engagement/video, led by a high YT Shorts approach 💙 Adelaide 36ers bossed Instagram & TikTok, leaning into the latter by developing a TikTok content strategy through the use of filters especially that yielded significant views & engagement from outside of the NBL fanbase ❤️ Perth Wildcats' video content produced high levels of engagement, despite not having high volumes - highlighting that a high-upload strategy is not always best practice. 🩷 BNZ Breakers' high-upload approach on TikTok pays off with high levels of engagement on their content What can we expect to see in 2024? Will teams diversify platform strategy and increase volumes on the likes of YouTube & TikTok? #NBL #Basketball #SportsMarketing #Australia Engage Digital Partners

For those in Sydney, get around Thomas Castleton as he undertakes a mammoth challenge later this year for an awesome cause 👇