Estrella Ventures

We love these photos from Lucy Fear’s volunteering day with Migrateful! Migrateful helps refugees and migrants run their own cooking classes, so they can use their culinary skills to find employment and connect with local communities. Last week, Lucy helped out by:  🧅  Preparing cooking stations and ingredients  😊 Welcoming participants and making sure everyone felt included  🧽   Washing up and packing away equipment   Plus, she got to try some Sri Lankan food that we hear was delicious!

How do you earn a brand reputation when your work is confidential? We’ve worked with many companies that couldn’t talk about their projects, technology or their partners. The question that leaves them with is; what can we put in our marketing? It’s not easy, but there are various approaches you can take to get your name and your work out there, without revealing information you shouldn’t. Read more here -> https://lnkd.in/eJrRK4y7 #SecurityTech #SensitiveTech 

🏆 We had such a great time at last night's Planet Mark Awards! We really loved hearing from Steve Malkin, who shared that most businesses aren't working towards net zero for their benefit, but simply because "it's the right thing to do."* 💙 Well done to all the incredible winners and nominees. We love seeing so many businesses out there committed to driving change. 💙Shout out to Matthew Winning who kept us laughing! 💙A huge thank you to Andrew Griffiths for hosting such a brilliant night. Our Head of Delivery, Gemma Bailey, and CEO, Tanya Estrella both came away feeling more inspired than ever. *(Source: UK Net Zero Business Census, developed by Planet Mark and UK Business Climate Hub)

Marketing isn’t a ‘nice to have’. It’s an essential tool for scaling your business. If you don’t: * put yourself in front of your target audiences * give them the answers to their questions * or differentiate yourself from competitors... ...how will you continue to attract new prospects, and nurture them along your sales pipeline? If you stay in the brand awareness stage forever, how will you continue to evolve your business? In ‘Marketing for scaleup businesses: How to gain more prospects’ we offer five key tips for communicating with the right people, the right way, and at the right time. Check it out here -> https://lnkd.in/e2Js_-jH

“Don’t give up on the fight for inclusivity. This is something that really, really matters.” This is something that Priya Guha MBE wrote to her younger self in The CEO Letters, and something that really stuck with us. In many of the letters written by business leaders, overcoming barriers is a common theme – but even more so for women. On this note, here are three pieces of advice that Priya, Zandra Moore, and Justine Roberts CBE wished they'd had when they’d first started their entrepreneurial journeys. For more insights from these incredible leaders, don’t hesitate to read their letters in full --> https://lnkd.in/eGaKhbum 

Content is everything from the LinkedIn posts your audiences read to the brochures they download. It’s what helped us to secure 11 free trial requests, 11 demo requests, and 57 product sheet downloads in one week for Riskaware. It’s also what helped us get Brytlyt featured in publications like PR Newswire and TechDogs. To read more success stories like these, and to find out how we could support your growth goals through strategic content marketing, download our portfolio today. --> https://lnkd.in/eKS5Smxg

We help businesses turn data-driven insights into unified customer experiences with HubSpot. For some, this is by getting them set up on the platform.  For others, it’s by providing hands-on help from start to finish.  Our recent partnership with Elifinty is a great example of this. We began by onboarding the team, before helping to align their sales and marketing departments, and giving them the tools to forecast their pipeline.    Throughout, our HubSpot Lead Muyambo also provided bespoke training to help the team get the best from the platform, consistently. For more about the partnership, you’ll find the full quote from Anna Bentley below.  Thank you, Anna!

When your customers work in sensitive industries – like security or government – it can be difficult to openly market your brand. That’s why you need to adopt more creative techniques -> https://lnkd.in/eJrRK4y7 Find 4 tips for marketing your brand when your projects can’t be promoted in this blog. #SecurityTech #SensitiveTech  

There’s no rulebook for starting (or running) a successful business. In fact, pretty much every business leader we spoke to for The CEO Letters said they made mistakes. Lots of them. Learning from mistakes is key to growth – but what if you could avoid some major hiccups by learning from theirs? We’ve pulled out three need-to-know insights from The CEO Letters to help you do just that. Swipe to read these essential tips from Simon Burgess, Dr. Mark Mason MBE, and Hazel Moore to their younger selves. And don’t forget to read their advice in full at https://lnkd.in/eGaKhbum

How did we help RezKit get recognised within the travel SaaS industry within just a few months? --> https://lnkd.in/enkuxZbj Instead of making RezKit look like every other SaaS platform, we worked closely with Founder Matt Illston and Chief Product Officer Mark Jackson to create an adventurous, experiential feel. It means that RezKit looks and sounds as unique as is it, and the team can promote the platform with consistency and confidence. How did we achieve this? In a nutshell, by: *Pinning down the team’s vision, mission and value proposition *Distilling the brand’s narrative into a new visual and messaging identity *Creating a marketing strategy and activity plan to help RezKit enter the market Read the full case study to read more about our process, and the results we achieved in the first year of working with RezKit.