ethy

Have you heard the term ‘Greenhushing’? Greenhushing is a growing trend among businesses, where they intentionally limit communication about their environmental plans to avoid accusations of greenwashing. Greenhushing poses a risk for transparency in the market, as corporations limiting communication about their environmental initiatives may hinder consumers seeking more responsible products and services, undermining their ability to make informed and sustainable choices. #Greenhushing #Transparency #EnvironmentalInitiatives #CorporateResponsibility

This week’s spotlight is on ethy verified brand Una Mattress, who have been developing organic mattresses for more than 30 years. Made exclusively from GOTS and GOLS organic certified materials, its mattresses are free of chemical smells or substances linked to allergies and comprise breathable layers.

Deodorant has been a mainstay for most of us since our teenage years. We all know that sweating is a completely natural process, but deodorant helps us to feel fresh and smell clean, which is an important part of self-care for many people. However, while the products we’ve come to rely on are good for stopping the stink, they’re not so great for our bodies, or even the planet. Traditional antiperspirant deodorants work by blocking pores to prevent sweating with chemicals like aluminium and parabens. These are often linked to health concerns such as breast cancer, and although there’s no conclusive evidence that this is the case, they can lead to dryness and rashes, as well as staining on clothing. And in aerosol form, they’re toxic to the environment. But in the past few years, the deodorant industry has seen a significant shift. A raft of eco-conscious brands have launched altogether more sustainable deodorant options, while existing personal care companies have made changes to their formulations or packaging to try to mitigate the impact of their products. #NaturalDeodorant #SustainableLiving #CleanBeauty

At ethy, we are proud to collaborate with partners who share our commitment to ethical and sustainable practices. One such partner is Būshy, a dynamic agency dedicated to helping ethical Direct-to-Consumer (DTC) e-commerce brands thrive online while making a positive impact on the world. If you're looking to incorporate ethy into a wider marketing or communications strategy, Būshy can help. #EthicalBusiness #SustainablePartnerships #DigitalMarketing

Sustainability is not only a USP for business-to-consumer brands! In fact, 73% of business-to-business buyers would pay more from firms with strong purposes versus 48% of consumers, says the American Marketing Association. #B2B #PurposeDriven #CorporateResponsibility

ethy verified MERRI Intimates was launched by three women tired of constant thrush and UTIs exacerbated by synthetic fibres found in underwear, but weren’t happy with the frumpy cotton options on the market. Their range of sleek and sexy styles is made from GOTS and OEKO-TEX-certified organic cotton, allowing for better breathability and happier skin. With no granny pants in sight, you don’t have to choose between comfort and confidence. #OrganicCotton #ethyverified

Every year, the environmental toll of unnoticed digital ads equates to the carbon emissions of the entire global aviation industry. Investis Digital's survey for Forrester Consulting reveals businesses are needlessly emitting excess digital carbon due to inefficiencies and a lack of connectivity. #DigitalCarbonFootprint #SustainableAdvertising #ClimateAction

The way we travel has a direct effect on people and planet. Here’s what you can do to be a more conscious and responsible traveller. #ResponsibleTravel #SustainableTravel #ConsciousTravel #TravelResponsibly

We’ve responded to the UK Net Zero Census to help set the benchmark for UK industry progress on net zero today. We encourage all of our network to respond on behalf of their organisations, to make sure that the voice of industry is heard loud and clear. Head to https://lnkd.in/emRZpgnZ to respond on behalf of your organisation and play your part.

At ethy, we've redefined sustainability certification, bringing together over 40 industry-endorsed certifications on one user-friendly and intuitive platform. This not only streamlines the certification process but also makes it more cost-effective for businesses. With a comprehensive range of certifications available, ethy makes sustainability certification convenient, allowing businesses to showcase their commitments without the financial burden of obtaining certifications from multiple sources. #SustainabilityCertification #BusinessCertification #CertificationSimplified #ethyverified