Fabacus

We have had a fantastic few days at Brand Licensing Europe 2024, meeting licensee, licensor and retail partners known and new. If you didn’t have time to catch us here, we’d love to welcome you to our office in Soho, London. Thanks to #BLE, all the attendees and organising team for a great few days, as always.  #expo #licensing #BLE24 #consumerproducts #technology #team

We are game changers… 🏆 Fabacus is thrilled to celebrate our incredible client partner, Nobody's Child, for taking home the Fashion Game Changer award last night at the Retail Gazette Awards. This recognition highlights the pioneering work of being the first UK retailer to implement #DigitalProductPassports into garments. Together, we've set a new standard in fashion, driving #sustainability and accountability through technology. This is a significant step towards a circular economy in fashion, and we couldn’t be prouder to be part of this transformation. A big congrats to the NC team on this well-deserved recognition! #awardwinning #DPP #technology #retail #fashion #gamechanger

Last week, Simon Doe, our VP Strategic Partnerships attended ChannelX, an event filled with forward-thinking discussions on the growth of marketplaces, retail media, and the circular economy. Our key insights & takeaways: 📈 Chris Dawson highlighted the rapid rise of marketplaces, growing twice as fast as standard eCommerce from 2020-2022. 🌍 Across Europe, there are now 400 marketplaces, with 21% of retailers having launched or planning to launch one. It’s clear that marketplaces are becoming the dominant force in eCommerce, capturing 71% of all traffic. 💡 Amazon’s, Stacey Van Den Aardweg demonstrated their clear focus on innovation, particularly in the realms of Generative AI and the mantra of “invent and simplify”. 🛒 Superdrug's Paul Stafford, Tesco’s Peter Filcek and Debenhams' CEO Daniel Finley showcased how the marketplace model can exponentially extend product offering, customer reach and promote repeat shopping. As well as how longstanding, heritage brands can exemplify retail transformation online. 🔄 With more consumers moving toward refurbished and preloved products, brands are embracing the second life of electronics with manufacturer-approved guarantees; paving the way for a more sustainable future through the circular economy. A huge thank you to all the speakers and panel guests for the valuable insights shared. It is an exciting time for retail transformation and marketplace shopping, and we are looking forward to exploring how Fabacus can continue to be part of this innovation-driven ecosystem through our proprietary technology, as well as our community of partners and their added benefits. #marketplaces #events #retail #circulareconomy #ecommerce #Innovation #retailtransformation

We are thrilled to announce that our CVO, Wajih Rehman, and VP Sustainability & Compliance, Jamie Beck, are now members of the CIRPASS-2 - Digital Product Passport Expert Working Groups 2, 3, and 5 respectively, as well as the Community of Practice. CIRPASS-2 is an Innovation Action project funded by the European Commission’s Digital Europe Programme, which includes a consortium of organisations from all over Europe and beyond. The Expert Working Groups our Fabacus representatives are involved in cover DPP standardisation and interoperability, textile industry insights including their value chains, supply chains, and product characteristics as well as the customisation and deployment of DPPs in other sectors, enabling two-way communication between the wider CIRPASS-2 project and the expert stakeholder community. #workinggroups #expertgroups #DPP #DigitalProductPassport #EU #technology #retail #textiles #valuechain

Yesterday, some of the Fabacus UK team headed down to the Sports Merchandise and Licensing Show at Chelsea Football Club, Stamford Bridge. Accounting for over $27 billion in retail sales globally (Licensing International), Sports is one of the top sectors in licensing, allowing brand extension beyond the field, pitch, court or stadium, reaching fans in their everyday lives and enhancing fan engagement. And it’s not just the major players - the industry is seeing US college sports, eSports, and other niche markets prompting significant growth in licensing opportunities, opening new avenues for brands to connect with diverse audiences and for fans to connect with their teams across both online and offline channels. We’re excited to be expanding our work in the Sports sector, namely through our client collaboration with the teams at Fanatics and Ultimate Fighting Championship, and loved meeting some new faces at the expo! #event #sportslicensing #sports #merchandise #branding #consumerproducts #fanengagement #fandom #technology #sportstech

We bring you complete visibility of your licensed product portfolio, in one centralised place, so you can see exactly what is hitting the shelves, and when. With this insight, you can now support your partners more effectively, with retail placement. By having a complete, unified dashboard view that provides full visibility across your own licensing landscape, you can make smarter decisions on where to focus your efforts, improve product distribution, and ultimately maximise the value of each individual partnership, collaboration & license. To see your own customisable data dashboard come to life, get in touch with the team to experience a live demo. #licensing #data #technology #consumerproducts #IP #insights

Tomorrow, Andrew Xeni will be sitting down with Chloe M. at the Retail Week Sustainability Summit, alongside Helen White to discuss all things #Traceability in retail. Previously a nice to have, the retail buzzword is fast becoming a necessity as consumers, shareholders and boardrooms demand to know the lifecycle of a product and what that means for retail supply chains. Ultimately, it hinges on being able to leverage reliable #data… and that’s where we come in, helping businesses tap into traceability data to track products from the raw material to the finished goods. Be sure not to miss this insightful panel, as well as learn more about the legislation coming into effect that will be impacting brands from next year. #paneltalk #event #sustainability #supplychain #retail #transparency

Unlocking Circularity in Licensed Consumer Products: Are Brand/IP Licensors Ready to Step-Up? A few weeks back, I had the pleasure of attending the CircularTech - Global Digital Product Passport Community event in Cologne, brilliantly organised by Elliana J. and her team. It was a great event, and really encouraging to see such a strong cross-section of the DPP community. There were many key takeaways from the event, far too many to unpack in a single post; but the one that I have been reflecting on the most, was delivered by Ilias Iakovidis during his opening keynote. Ilias Iakovidis highlighted that a truly circular product lifecycle can only be achieved when ‘designed in’ at the product conception stage. It's all well and good coming up with clever means for dealing with waste and the reuse of materials, but a lot of the time these are retrospective solutions to problems that probably shouldn’t have existed in the first place. This point really resonated with me, particularly in the context of what it means for licensed consumer products. For those not familiar with the Brand/IP licensing sector, think of some of the largest brands, franchises and characters you may find on a variety of consumer products, such as Star Wars, Marvel, Batman and Barbie to name just a few. The main thing to know, is that no licensed product can be produced/manufactured without the strict approval of the brand/IP owner. This involves a detailed creative approval process where everything from product design, packaging to material composition is reviewed and signed off. This makes the brand/IP licensor the ultimate gatekeeper of what gets made and what does not— given this, is it then fair to say that brand/IP licensors hold the key to unlocking and driving circularity practices in the licensed consumer product space? They are uniquely positioned to set the standards, mandate the use of sustainable materials, and ensure that products are designed to last, to be disassembled, repurposed at the end of their lifecycle as well as have a digital product passport (DPP). Just as it could be said, that a licensor who does not enable the verification of its licensed products is effectively enabling counterfeit products to thrive in the market place; it could also be said that licensors who do not factor in circularity checks into their creative approval process or implement DPPs are effectively enabling unsustainable and non-compliant products to be produced and sold into the market. Without the licensor’s active role in setting the right standards, licensed products can end up perpetuating the very environmental challenges society is striving to solve..solving this is part of our mission at Fabacus, and we are looking forward to sharing our knowledge with the CIRPASS-2 - Digital Product Passport expert groups. The real question is….are Brand/IP licensors ready to step up? #brandlicensing #circulardesign #sustainability #digitalproductpassports

Our client Nobody's Child is on a mission to bring responsible fashion to everyone. Through our continued collaboration to implement our #DigitalProductPassport technology in their products, NC's denim collection now features sixteen traceable styles that allow customers to follow the journey of their denim, from yarn to embroidery and everything in between. As SheerLuxe comments: “with sustainability at its core… responsible fashion can be both timeless and on-trend.” 👏 Take a read here: https://lnkd.in/ewDjG69f #sustainablefashion #technology #DPP #clientnews #sustainability #ESPR #ESG #retailnews

For the third consecutive year, we are pleased to have collaborated with Activision’s Call of Duty®, Asda and Fashion UK on a digital experience for fans purchasing exclusive George at Asda Call of Duty®: Black Ops 6 apparel. Stay tuned for more news in the month to come as this year's campaign takes shape. #technology #consumerproducts #consumerconnection #partnership #valuechain