FairPlay's CEO Stuart Simms commented on the latest rules around bonus promotions (for SBC News): “Bonus mixing can attract one-time users, whereas relying more on progressive customer-focused technology and products, to create greater stickiness with a community, is proven to be a more sustainable and profitable long-term strategy.”
The new rules around bonus promotions announced this week may be a difficult adjustment for some operators at first, but after years of regulatory review and political pressure the industry seems to be heading in the right direction. Stuart Simms, CEO of FairPlay Sports Media, and Nick Arron, Partner at Poppleston Allen, share the marketing expert and legal expert perspective on these new rules with SBC. “Whilst we understand this will mean operators need to shift their acquisition marketing strategies, it only further iterates the direction of travel in the industry towards both innovation and the need to focus on engaging and retaining a loyal customer base," says Simms. Arron remarks: “In terms of the impact on operators, their bonuses will be limited, but this is one of the less intrusive changes we’ve seen since the advent of the White Paper. I also don’t take this as a sign that marketing and promotions will continue to get tougher from here on out." Read more below.... https://lnkd.in/ems_24yc