Fluid Commerce

How excellent is your B2B platform? Find out by downloading the B2B Ecommerce Excellence Checklist. Designed for Manufacturers, Wholesalers and Distributors, the checklist can be used in two ways: - Ready to digitise your B2B business? Use our checklist to design the B2B platform your business and your customers deserve. - Looking to unlock your B2B site’s full potential? Discover everything you need to elevate your B2B platform with our comprehensive checklist. The checklist covers all areas that a B2B platform needs to deliver an exceptional experience for site administrators and your customers. Including: - Customer Self-Service Portal - Account Management & Customisation - Orders, pricing and payments - Integrations - Global Management - Merchandising and Content Creation - Customer Segmentation & Personalisation - Inventory and Shipping Management Download it here: https://hubs.la/Q02PFYvg0 #AdobeCommerce #Magento

Want to know how we took StovesAreUs's performance score from 28 to 99? Our latest case study reveals the strategic steps we took to drive success. Step 1: Transition the frontend to Hyvä themes Step 2: Introduce UX design enhancements Step 3: Update the CRO features Step 4: Optimise performance Curious about the results we achieved? Dive into the details and read more here: https://hubs.la/Q02Pj8GR0 #Hyvä #HyväThemes #CaseStudy

Great end-of-month results for one of our PPC clients! With strategic campaign optimisations, we successfully reduced CPCs by 12% month-on-month. Although spend increased by 22%, this investment paid off, driving a 40% surge in website traffic. The boost in traffic led to impressive results: - 36% increase in sales - 4% increase in AOV - 43% increase in revenue - 16% increase in ROAS We also saw strong year-on-year performance, with transactions up by 12% and revenue rising by 6%. A huge shoutout to our PPC team for their incredible work! 💪 #ClientSuccess #PPC

A recent update from Pinterest announcing it's collaboration with AI. They've introduced new AI tools designed to enhance creativity, campaign performance, and brand safety for advertisers. Key innovations include Pinterest Ad Labs, which tests new creative tools such as personalised background generation and collages for advertisers. Additionally, Pinterest Performance+ uses AI to improve campaign results, and enhanced brand safety efforts are being rolled out in collaboration with leading organisations like DoubleVerify. These updates aim to offer advertisers more creative flexibility and a safer, more efficient platform. Have you been utlising these new tools for your Pinterest campaigns? If so, let us know in the comments your thoughts. #Pinterestads #PinterestAI

Client Results! It's been a great week for one of our social media clients - we're seeing some strong numbers following our latest optimisations. Earlier this month we noticed our CPC's were getting too high. To counter this, we made some creative changes and added in new campaigns. The work has paid off: we kept costs low and saw an increase in traffic, resulting in a 33% decrease in the CPC! As an added benefit, the AOV increased by 70% and revenue soared by 130%. Great work team! Keep it up. 👏 #metaads #metaresults

Do you know how to optimise your B2B online customer's journey? Get ready to boost your B2B ecommerce success with our latest blog post. It dives deep into the strategies and insights you need to enhance every step of your customer journey, from awareness to loyalty. Learn how to: - Understand your buyer's mindset - Drive long-term business growth Don't miss out on these expert tips to elevate your B2B game. Check out the full blog post now! Read it here: https://lnkd.in/ecSyPWuY #B2B #ecommerce #FluidCommerce

New client announcement! 🎉 We're thrilled to welcome our new client, London Grace on board! They're a one-of-a-kind nail care brand that merges beauty, café culture, and retail into a fun and stylish experience. Our partner agency Fluid Marketplaces has been working with London Grace on their Amazon strategy over the last few months, and so we're delighted to now be collaborating with them on their PPC and Paid Social strategies. From creating impactful campaigns to scaling for maximum visibility and revenue, we're excited to see what we can accomplish together. #Newclient #googleads #paidsocial

Big news! We're thrilled to announce our dynamic partnership with Marketplacer.🚀 Marketplacer is a game-changing marketplace platform and drop shipping solution that empowers enterprise companies to scale and thrive in today's ever-evolving e-commerce landscape. Their cutting-edge integration solutions perfectly complement our services, opening up incredible growth opportunities for our clients. We can't wait to embark on this exciting journey together and see the amazing possibilities that lie ahead! #Marketplacer #FluidCommerce #NewBeginnings

A positive week-on-week growth for one of our PPC clients. A mix of continued brand awareness activity and higher budgets, as well as higher AOVs from repeat customers, have led to 11% higher revenue and 39% higher ROAS this week. Our Paid Social team’s work on building brand trust and awareness through their creative testing for new and existing customers has undoubtedly helped with these figures, which shows how important it is for these channels to work together. Great work by the performance marketing team! 👏 #paidsocial #googleads #ecommerce

A.I is revolutionising the paid media landscape by offering powerful tools to optimise campaigns and drive better results. According to invesp, a survey was taken where 77% of marketers said they saw an increase in conversion using A.I technology. We've been using it in some of our campaigns when it comes to audiences and creatives but also testing it alongside manual campaign creation. The results have been promising, especially in the Paid Social side when it comes to content creation! Have you been utilising A.I for your campaigns and if so, what are your thoughts? Let us know in the comments below. #ai #paidmedia