Fuse

In August, we announced our partnership with BRIDGED and last Thursday, we were pleased to host the first of many career insights sessions with the Bridged community. This was a unique event designed to give a behind-the-scenes look at the exciting work we do and provide guidance on turning your passion for Sport & Entertainment into a fulfilling career. A big thank you to Ella G Ireri and the team at Bridged for their help in creating a successful event! 

This Black History Month, we've collaborated with Getty Images to celebrate the incredible achievements of Black women who have broken barriers and made history in sports. These phenomenal women inspire us to push limits and pave the way for future generations. Let’s honour their legacies, share their stories, and continue to support the next generation of Black athletes. #BlackHistoryMonth #WomenInSport #BreakingBarriers #Trailblazers

Today is World Mental Health Day 🌍, and the theme this year is mental wellbeing in the workplace. At Fuse, we believe that mental health is not just a conversation but a core priority for every Fuser. On Monday, we held our Recharge Day - a company-wide day off designed to allow employees to unplug, reset, and focus on their mental wellbeing. This initiative is just one of the ways we actively support our team’s mental health, helping them take time to recharge both mentally and physically. But our commitment doesn’t stop there - Fuse has also been recognized with the IPA People First Award, an incredible honour that acknowledges our ongoing efforts to put our people’s wellbeing at the heart of everything we do. Hear from our People Partner, Dee Mohamed, as she shares her thoughts on the importance of today. #WorldMentalHealthDay  #PeopleFirst #WellbeingAtWork 

Stop chasing the ROI — there’s more to sports sponsorship measurement 📈 Marie Binet, our Head of Insights & Effectiveness, wrote a piece for Sports Business Journal on how brands can move beyond traditional media equivalency to measure the true impact of a sponsorship. Read the full article here ➡️ https://lnkd.in/eR2Hag9a #marketing #sponsorship #ROI #measurement #insights

New Chapter of the UCL 2024 / 2025 season... ⚽ I am thrilled to announce that we have successfully delivered UEFA Super Cup 2024 here in Warszawa! This is a significant milestone, and it wouldn't have been possible without the dedication and collaboration from our PL Dream Team Anna Mitura Delia Corniciuc Ania Piekarska Julia P. Michał Rybkiewicz Julia Łysio Rafał Amrozik Anna Gasparska & partners from Fuse (Lizzie Partridge Louis Cross Joseph Adams) 🌟 Leading this project has been a rewarding experience (kudos to Adam Warner Luca Pogliaghi for your trust), and I am incredibly proud of what we've accomplished together! Let's take a moment to celebrate this success before we move on to the next chapter 🏆

What an inspiring day at this week’s Omniwomen UK & Allies Summit! 👫 Our COO, Monica Conway, co-chaired the event with Elizabeth Rickard, Senior Principal at Daggerwing Group, bringing incredible energy to the summit. Fuse CEO, Louise Johnson also joined the morning panel, sharing valuable leadership lessons alongside Tobi Asare, Sarah Hargrave (nee Shilling), Melissa Robertson and Carolyn E Stebbings. They reflected on pivotal career moments and the external influences that shaped their journeys. It was truly empowering to witness hundreds of women and allies from across Omnicom come together to celebrate progress and inspire one another. A huge well done to the speakers and the Omniwomen committee for organising such a fantastic event. Several of our Fusers played key roles in the committee, helping make the day a great success. 💪 #omniwomen24 #empowerment #leadership #inspired

Looking back, we can't help but miss the incredible energy of our first Rooftop Sessions just two weeks ago. Check out the highlights video below to relive some of the best moments – from amazing performances to the vibrant atmosphere that made the night so special. We’re already looking forward to the next one! 🎶 #Fuse #RooftopSessions #Music

We're excited to kick off the 'Fuse Stories' series with BRIDGED. Check it out below! 🎉

Since 2012, the Paralympics has experienced growth, capturing more public attention and pushing for greater representation and inclusion around disability. But are we really seeing progress or is it just surface-level rhetoric? Fuse's Insights & Effectiveness team took a dive into the event’s viewership growth (excluding the unique 2021 'COVID-Games') and looked into the online presence of brands during the Paralympics. Could brands make use of the opportunity by tailoring their campaigns through a Paralympic-specific lens? As we look ahead to LA 2028, it's time to ask if brands are doing enough to to push the discussion around disability onwards in a relevant way.   #Paralympics #Inclusion #LA2028

Last weekend, Fuse proudly represented Nissan Motor Corporation at the Great North Run in Newcastle. We played a key role in the lead-up to the event by managing the setup of the Nissan Waves. On Friday, we captured dynamic content with 500 Nissan runners who set off and ran their own wave in the 5K, and Saturday saw us supporting the Mini & Juniors Run which was a mix of Nissan factory parents and their children, alongside a special run with Adele Roberts and children from Nissan's charity partners, Sported and the Richard Whitehead Foundation. The highlight of the weekend was Sunday's half marathon, where we joined the Nissan cheer zone to support our 30 Nissan runners, supported runners from the Richard Whitehead Foundation & Sported and our ambassadors, including Adele Roberts. #marathon #running