Future

What a week! For the second article of Future’s AI Series, VP of Industry, Tech Keith Hernandez recaps his compelling conversation at Advertising Week New York with TechRadar Editor-at-Large Lance Ulanoff and Tom's Guide Managing Editor of Social & Video Kate Kozuch on consumer perceptions of AI. Miss us at #AWNewYork? Catch our session on-demand: https://lnkd.in/d5pwSb2x

Future’s Paul Newman took to the #AOPTechTalk stage to talk us through how they relaunched TechRadar with a user-first approach and a deliberate emphasis on human experience. In an era of generative AI, it is human expertise that make our brands – we need to lean into this. Along with a detailed overview of the work they’d undertaken to reinvigorate their brand, Paul shared five key learnings for publishers: 💡 You’re never doing as well as you think you are at the peak of your performance, and you’re never doing as badly as you think you are at the trough. Focus on what you can control and the core reason you exist – the other problems can be fixed in the background. 💡 Sites need to be fighting fit for this brave new world of AI. Make sure you’re doing the basics well to drive audience to your site. 💡 Build for the future – you need a vision of where you’re going. 💡 Innovation is the only way to fight back against increasing competition. 💡 Understand the needs of your readers and make sure you’re satisfying them. We also heard from Alice Ting, dmg media, and JJ Shaw, Lewis Silkin LLP, to understand what publishers can do to protect their IP and content assets from AI platforms. One of the challenges that publishers are facing is that the law is different depending on region. UK legislation states that you can’t text or data mine unless it’s for non-commercial research purposes, but the EU legislation also includes an allowance for text and data mining unless the owner has opted out by appropriate means. The US has different legislation again based on how transformative the use is, meaning that publishers need to respond to multiple fronts and understand how and where they can make claims. However, there are some clear steps that publishers can take to protect their content. Firstly, know what you own and what you have copyright of. Secondly, update your terms of use on a regular basis to make sure that the contract a person or bot makes with you by entering the site prevents scraping; looking at the larger publishers to see what they’re saying can be a good way to begin here. Likewise, staying up to date with your robots.txt and other applicable software is essential. Finally, if someone is taking your content, make sure that you take action; write cease and desist letters so that there is a clear trail demonstrating that you’re taking tangible action and not just turning the other cheek. https://lnkd.in/ecMA-pB2 Thank you to Google for joining us as host partners for today's #AOPTechTalk discussion. #digitalpublishing #digitalmedia #artificialintelligence

According to Comscore, Future's leading technology media brand TechRadar has enjoyed year-over-year audience growth since a strategic relaunch in July 2023 that aimed to help audiences more easily find the expert, trusted content relevant to their tech buying needs. Just over a year later, August monthly usage was up 42% year-over-year. “When we gave TechRadar a fresh new look and feel, we took a user-first approach to refocus the site around the expertise our editors and writers bring to consumer technology,” said Paul Newman, Managing Director, Tech at Future. “We’re thrilled to see the hard work has paid off, with best-in-class storytelling leading to sustained audience growth in the year following and big increases in engagement on our reviews-based content in particular.” Read more about the TechRadar relaunch at the link below! https://lnkd.in/eYSKCRzR

In the middle of Prime Day madness I had a chance to go on Fox 5 Good Day NY to show off my top October Prime Day deals. When you can get an anchor to dance it's a good segment 🕺 #tech #amazon #primeday

Tomorrow's the day! Join us at Advertising Week NY to unpack how everyday consumers perceive AI and the role specialist media plays in educating and engaging consumers around the topic! #AWNewYork

Last week, Marie Claire US hosted an inspirational luncheon in partnership with global luxury beauty brand Clé de Peau Beauté to celebrate the achievements and stories of powerful women who are making a difference. Honoring the ethos of Marie Claire’s iconic Power Play franchise, US Editor in Chief Nikki Ogunnaike moderated a meaningful conversation with Clé de Peau Beauté's Power of Radiance 2024 Awardee and Founder of Girls Who Code Reshma Saujani, publisher, author and comedian Phoebe Robinson and President of the Tory Burch Foundation Tiffany Dufu about teaching and empowering the next generation of women through STEM. Read all about this empowering event at the link below! ✨ https://lnkd.in/e24pHd4Y

Mark your calendars for Wednesday, October 9 🗓️ Join us at Advertising Week New York for a session moderated by Future's Keith Hernandez featuring Tom's Guide's Kate Kozuch and TechRadar's Lance Ulanoff to unpack how everyday consumers perceive AI - from the benefits they seek and the barriers they face to the key and strategic opportunities for tech brands and marketers to engage and educate consumers. https://lnkd.in/d5pwSb2x #AWNewYork

Today, we're kicking off the Future AI Series exploring the latest AI news and analysis from Future’s industry-leading team of technology experts. For our first piece, Tom's Guide Global Editor in Chief Mark Spoonauer reflects on Apple's iPhone 16 launch, and whether the forthcoming launch of Apple Intelligence could spur an upgrade 'super cycle.'

Today, Future announced the beta launch of Who What Wear’s new Intelligent Shopping Assistant, “ISA.” An interactive chatbot using generative artificial intelligence trained on Who What Wear’s industry-leading editorial expertise, ISA provides shoppers with tailored fashion and beauty product recommendations for every budget. ISA marks the continuation of Future's journey in utilizing AI chatbot technology to improve the user experience, following last year's launch of Tom's Hardware's "HammerBot." “Who What Wear is known for its expert shopping recommendations across fashion and beauty, and ISA is all about providing our audience with a new way to shop smarter,” said Kat Collings, Editor in Chief of Who What Wear US. Further, Future announced plans to integrate advertisers and brands looking to leverage ISA’s cutting edge technology to reach Who What Wear’s audience of highly engaged fashion lovers in a unique and efficient way. “With ISA, we’re leading the way in supplying advertisers with an opportunity to experiment with AI alongside us, while reaching high-intent consumers and supporting the expertise and trust of the dedicated and talented team of editors that make up Who What Wear," added Elizabeth Bagdasarian, Senior Vice President of US Sales at Future. Read more about ISA at the link below! https://lnkd.in/e7HwxEN7 ✍: Erin Fitzpatrick

Less than 100 days until #CES2025! Key leadership from Future will be on the ground and ready to connect with our valued clients and partners in Las Vegas! Reach out here to schedule a time to meet with our team: https://lnkd.in/ezuav6KQ