...Gasp!

What a stop in your tracks headline. Body copy reads, 'If your offspring have too much surplus energy why not donate them to the Science Museum for the day: We have lots of colourful, noisy, exhausting interactive experiments. specially designed to appeal to enquiring young minds.' More gems from my rummaging around Mark Denton's folio ahead of his wonderful episode on Call to Action last week. Credit: Simons Palmer Denton Clemmow and Johnson, Philip Bird, Steve Deput, Gary Martin, Mark Goodwin _ Follow me if you like, or ...Gasp! where we e̴x̴p̴e̴r̴i̴m̴e̴n̴t̴ ̴o̴n̴ ̴c̴h̴i̴l̴d̴r̴e̴n̴ do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

Spectacular copy (and art) from the late 1980s by 'Simons Palmer Denton Clemmow and Johnson' for Crown FM radio, as part of LBC's rebrand to appeal to a more sophisticated audience. Just one of the many pieces of gold I stumbled upon whilst researching the creative hero that advertising needs, but doesn’t entirely deserve, Mark Denton. Credit: Keith Bickel, Trevor de Silva, Paul White (Reminds me of one of my all time fave's, "Money Talks. We Translate." for the Wall Street Journal by Fallon McElligott Rice.) _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

Next week I'm thrilled to be speaking to one of the advertising world’s true goodies, founder of the legendary Brixton Finishing School, Ally Owen for Call to Action®. Few have done more than Ally to help make advertising a more diverse, equitable, inclusive, interesting, and accessible industry - via AdCademy, Visible Start, and numerous other powerful collectives. And she has no plans to stop any time soon as we'll be talking on her latest brilliant initiative. Want to pose Ally a question? Post it below, on email, DM, telephone, text, or think it really hard until I think it in my own think (the least reliable method). – Feel better about #marketing with Call to Action® A ...Gasp! PODCAST #advertising #equality

In 2011, AlmapBBDO (Brazil) created this measuring tape replica of a truck cab to advertise tailor-made VW trucks. Lovely art. Credits Art Directors: André Gola, Julio Andery, Luiz Sanches Creative Director: Luiz Sanches _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

With Bonfire Night coming at you faster than a poorly aimed rocket, ...Gasp! Books is releasing a special Copywriting Is... fireworks collection. It looks exactly like the bestselling, much-loved copywriting book (and is even listed on Amazon, Waterstones etc. in the 'book' section). But don't be fooled, this is a box of some of the brightest, loudest and most illegal fireworks you'll find. Each box* contains: 🎇 THE EVOLUTION REVERSER (has been known to blow off people's thumbs) 🎇 THE SPARROW SOUPER (basically liquidates all birds within a quarter-mile radius) 🎇 THE GRAVE ROBBER (blows a massive hole in the garden, unearthing generations of buried hamsters) 🎇 PLUS at least 25 shards of really HOT metal So, for a bonfire party that will make you the number one topic on your street's WhatsApp group chat, pick up your 'Copywriting Is...' exclusive firework collection today before they sell out and/or explode. *All fireworks contain meat. Lots of meat. #copywriting #writing #CopywritersUnite #WritingCommunity #marketing #creative

Mister Mark Denton has directed more adverts than many of us have probably seen. He’s won so many awards you wouldn’t be able to fit them all into an abandoned squash court. He’s one of the nicest, and nattiest, characters in the whole wide industry. And, best of all, he was last week’s guest on Call to Action®, as we celebrated 150 episodes, half a million listens, one million ears (approx) and a lot of chattering. 📣 Pour him in your ears, rub him on your funny bone, or stick him up your jumper and Feel Better About Marketing: https://lnkd.in/eFvACCPM _ Call to Action® | A ...Gasp! PODCAST #marketing #advertising #creativity

Gnarly beavers win with audiences. Just look at the ‘Well Earned’ campaign for The Woodsman Whisky, from Whyte & Mackay & Mr. President. System1, The Marketing Meetup, Tracksuit & ...Gasp! recently launched The Chutes 🪂 to celebrate work that works. We do this by measuring the real impact of marketing and advertising on real people in the real world. 'Well Earned' scored 4.8-Stars in Test Your Ad (compared to the 2.8-Star category average) and double-digit growth in volume. Barry the Beaver's results and glass of The Woodsman Whisky are indeed well earned! Listen to the podcast to hear more about the campaign from Jaimie Anderson and Lillie Price: https://lnkd.in/gdrrdgqJ Want to be the next Chutes winner? Drop us a note! Joe Glover, Giles Edwards, Genevieve Norris, Beth Marchant, Elliot Connolly, Andrew Tindall, Natalie Chandler, Matthew Herbert, Dan Fleming

I love this class photo, promoting Wildlife Reserves Singapore who felt that the public, especially parents, were unaware of the wonderful wildlife education it offered. Credit Agency: Grey Singapore, 2011 Art & Copy: Tan Zi Wei, Dunstan Lee, Joseph Tay _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

One year earlier, CHI & Partners used these visually interesting equations to compare relative wealth in their promo for The Sunday Times Rich List (2011). Credits ECD/CD: Ewan Paterson/Micky Tudor Art & Copy: Matt Collier, Wayne Robinson _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

🪂 I haven't been skydiving (yet), but when I do, I hope the parachute works! 🤞 That's the idea behind the launch of "The Chutes" - created by ...Gasp!, The Marketing Meetup, System1, and Tracksuit! 🎉 Celebrating 'work that works' in both the short term and the long term. 👏 Every month, we’ll be celebrating amazing brand campaigns with free entry for all and no barriers based on budget or brand. ✨ Winners will get the chance to share their success stories on The Chutes podcast – a mini-masterclass for marketers everywhere. 🎙️ We’re excited to see more creativity that works being recognised and celebrated. Get involved, and let’s celebrate work that works together! Check all the details in the 🔗 below.