GB Media

🚀 Is Your Product-Targeting (PT) Strategy Leaking Cash? 🚀 If you're running PT campaigns on Amazon and not seeing the returns you expected, you're not alone. Many advertisers are facing the same issue: irrelevant keywords draining their ad budgets. It's time to rethink your approach!   In this newsletter, we're diving deep into Product Targeting (PT)—the good, the bad, and the ugly. Whether you're going on the offensive or defending your brand's turf, we've got the strategies to help you cut down on wasted spend and boost your ROI.   Ready to take your PT campaigns to the next level? Read on for the actionable insights you need to optimize your strategy and see real results! 👇 #Amazon #AmazonAds #itsalwaysdayone

George is back from a hectic week after getting married (and moving house!). Now that things are settled, let’s dive straight into the latest Amazon insights you need to know: ✅ Split Testing Video Ads Works: Small changes in video ads led to higher conversions, lower costs, and scalable results in just two weeks. ✅ Master Your Amazon PPC: Our guide breaks down how to set clear objectives, research keywords, and optimize continuously for peak performance. ✅ New Image Manager Tool: Resolve product image issues faster with better visibility, notifications, and quick-upload fixes. ✅ Single Image Ads Perform Better: Surprisingly, campaigns with one custom image outperformed those with multiple-image slideshows. ✅ New Streaming TV Ad Targeting: Amazon SD campaigns now target TV viewers with remarketing tools, potentially doubling your conversions. Why scroll through endless updates when we’ve done the hard work for you? Subscribe to our newsletter and get the most important Amazon insights delivered straight to your inbox every week. #itsalwaysdayone #AmazonAds #EcommerceTips #DigitalMarketing #PPCStrategy #SBVideoAds

This week, we dive deep into the video ads on Amazon! 📹 Discover effective strategies, best practices, and real-world case studies that show how video ads can boost engagement, drive sales, and maximize ROAS. #amazon #sponsoredads #sponsoredbrands

Here’s a roundup of the top updates from Amazon Week 42 - 2024, focused on key strategies and tools to help Amazon sellers improve performance and boost sales: ✅ SB Video Ads Outperform: SBV ads are delivering 2x higher CTR and 3x more orders than Sponsored Product ads. A webinar will guide you through creating effective SBV ads. ✅ Amazon Beauty Video Insights: Data from 35,000 creatives reveals that short videos with concise text and a single person in the first 3 seconds drive higher click-through rates for beauty brands. ✅ Prime Big Deal Days Success: Our data-driven approach generated over £118,000 in sales across two days by optimizing peak hours and reallocating budgets. ✅ AI Shopping Guides: Amazon’s AI Shopping Guides streamline product searches, offering tailored recommendations to reduce research time and improve the customer experience. ✅ Deceptive Pricing Exposed: Amazon’s AI tool, Rufus, uncovered misleading Prime Day deals by providing price history, helping customers avoid overpaying. For more insights and a free ad audit before Q4, connect with our team today! #itsalwaysdayone #AmazonAds #EcommerceTips #DigitalMarketing #PPCStrategy #SBVideoAds

After a stag do in Germany and a wedding in Portugal, I’m back with the latest Amazon updates: ✅ Case Study: Turned 5% YOY growth into 121% in five months using focused campaigns and smart budgeting. ✅ Last Call: Join the Amazon Video Ads Webinar on October 10th. Templates and training included—create better ads, faster. ✅ Master Your Budget: Our latest newsletter reveals how to avoid the budgeting mistakes that cost sellers thousands. Community Highlights: ➡️ AI Tools from AWS: Automate tasks, create apps, and streamline processes. ➡️ Auto-Playing Videos in Brand Stores: Engage customers right when they visit. ➡️ Seller Ratings in Search Results: Keep that 4.9 rating—it now shows under the Prime badge. ➡️ Better Testing with PickFu: Pre-validate ideas before using Amazon’s Manage Your Experiments. ➡️ DSP Insights: New API data helps optimize campaigns. Why scroll for hours when you can get the best insights delivered straight to your inbox? Subscribe now to stay ahead. #itsalwaysdayone #Amazon #DigitalMarketing #AmazonSellers

Our latest newsletter is out! This week, we cover effective budget optimization strategies for maximizing ROI in Amazon Ads. #amazon #sponsoredads

Here’s What You Need to Know – Amazon Week 39 - 2024 Save time and get the key updates in one place: 🚀 AI Update: Amazon's Amelia assistant is here, giving independent sellers tailored insights and streamlining operations. Plus, new AI-powered image generation for ads makes creating high-quality campaigns easier. 💰 Profit Management Made Easy: Veeqo’s Profit Analyzer is simplifying multi-channel sales, fees, and ad spend tracking. 🛒 Q4 Prep: The BFCM sale runs 12 days (Nov 21 - Dec 2). Use past insights and start refining those campaigns now. 🎯 Ad Strategy Shifts: AMC is opening up to Sponsored Ads advertisers, and Rufus AI is expanding ad placements. Adapt or fall behind. 💡 Key Takeaway: Amazon is all about audience-driven content. Focus on customer intent over just keywords. 👉 Subscribe to our Amazon Week newsletter for all these insights—straight to your inbox. #itsalwaysdayone #Amazon #AmazonFBA #Ecommerce #AmazonUpdates

Think you know your best product image? Data might surprise you. Discussion with George Barnett Reid 👀 , GB Media - Testing images can often lead to surprising results. Even when you have a favorite, data might reveal a different winner. - Personal opinions don't always align with customer preferences, that's why testing tools like PickFu are invaluable. - The true measure of success in product listings comes from the data, not personal bias. - Designers often aren't the target customers, so relying on opinions can be misleading. - The data always wins, and it is the most reliable way to make informed decisions on visuals and product listings. #Amazon #AmazonSeller #Ecommerce #AmazonFBA #Entrepreneurship #Innovation #DigitalMarketing #Marketing #Technology #Startups #Sales #Creativity #Entrepreneurs #Management #Productivity

➡️Recently, at the #AmazonAccelerate event, Amazon announced several new analytics dashboards to help better understand the customer journey. From Custom Analytics to Customer Journey Analytics, they introduced a range of tools, all reflecting the evolving shopping behaviors of the new generation of consumers. ➡️A few days ago, I shared a survey by Statista that highlights the shifts in shopping trends. (https://lnkd.in/g8KM2pdN) #amazon #amazonadvertising #amazonads

Here’s this week’s newsletter! 📢 Breaking down how to structure Amazon PPC campaigns for maximum ROI. From keyword limits to targeting strategies, it’s all in here. #amazon #sponsoredads