btr media

Amazon Attribution | The Shopper Journey Is Longer Than You Think How many days do you think the average Amazon shopper takes between their first search and making a purchase? According to Amazon, it’s 25.9 days. Yet, 386 of you guessed 8.2 days…that's a big difference! Destaney Wishon gives you a few things to think about: 🔶 How many shoppers “add to cart” but hold off on purchasing until they’ve got a full basket of items? 🔶 Mean, median, mode.....we don't know what Amazon is pulling here. There are a multitude of variables that could be skewing this data. Price point, Category, Abandoned carts? 🔶 What does this mean for your Amazon Advertising strategy?  Should we be less conservative with our bid adjustments? Maybe. Should we be looking at larger time frames? Absolutely. Should DSP play a larger role in advertising budgets? Definitely. Focusing more on awareness and ramping up remarketing can help shorten that long purchase window. The Amazon shopper journey isn’t as straightforward as we’d like to believe in PPC. It’s time to start considering every aspect of that journey with a curated strategy from awareness to loyalty.

Amazon's Suggested Bid Visualization Gabriel Cáceros explains everything you need to know about Amazon’s recent update ⬇️⬇️ 🔶 Amazon has expanded the range of Suggested Bids, which now go from as low as $0.50 to as high as $9.80, depending on the category. However, these Suggested Bids don’t always reflect what you’ll end up paying per click. If you’re not a category leader, you might find yourself bidding 2x, 3x, or even 4x higher just to start getting impressions. 🔶 At BTR Media, we’ve seen that starting with higher bids can give your ads the boost they need to grab attention. As your click-through rate improves, Amazon’s algorithm begins favoring your ads, leading to lower costs per click over time. This helps stabilize your CPC and optimize your campaigns for better results. 🔶 Once you’ve reached your target CPC, this new Suggested Bid visualization becomes even more useful. It shows the potential impressions at different bid levels, making it easier to fine-tune your rankings and improve performance. 💡 At BTR Media, we’ve found success by bidding just a little above the Suggested Bid to win those top spots. Right now, this feature is only available for Sponsored Products, but expect it to roll out to Sponsored Brands and Sponsored Display soon!

Did you know today is International Podcast Day? 🎙️ Our podcast has been such a rewarding experience. We’ve had the chance to connect with amazing brands, industry experts, and hear some wild stories along the way! Plus, we’re pretty lucky to have two incredible hosts leading the way: Justin Nuckols and Destaney Wishon. Now, we want to know... What are some of your go-to podcasts? Whether they’re industry-related or personal favorites, drop them in the comments! ⬇️

What an incredible time at Amazon Accelerate in Seattle! Last week, Destaney Wishon had the honor of sharing the stage with Robin Paris and Alicia Wallace as they discussed how to think about campaign health and selecting tools to identify optimization opportunities, as well as practical tips and insight-driven recommendations to improve campaigns. 💡 The energy and innovation at Accelerate never disappoint, and last week was no exception! Unboxed 🔜…

Curious how we recommend preparing for Q4? Look no further! In our latest podcast episode, Nick Amos joins Justin Nuckols to talk about how to optimize your Q4 approach ⬇️ 🔶Maximizing Sales: Basic preparation often gets overlooked! Ensure your inventory management is up to date and completely stocked, especially your hero ASIN. Using historical data to prepare for Q4 is a simple but effective way to get a leg up on your competitors. Remember, no one size fits all – optimize your ad strategy to fit your brand’s specific needs. 🔶Standing Out Amongst Competitors: Start creative testing now when CPCs are lower, so you don’t waste money later when CPCs will be at their highest. Ensuring all your listings are retail-ready and that your ads are uniform across all placements are some of the most important parts of content and listing optimization. 🔶Introducing New Products: When you have no historical data to study, identifying the categories where your new products will live and doing keyword research based on the existing data in those categories is a great way to get started. You must be willing to put ad spend behind experimentation with strategies, test and invest is your friend! Listen to the full episode to hear all their tips and tricks to get ahead in Q4! Listen on the Podcast: https://lnkd.in/dXx5MnB4

Have you heard? Tomorrow, our Head of Product, Dustin Wassner, will be hosting a live AMA (Ask Me Anything)! 🗓️ Dustin recently won the Amazon Ads Hackathon with a project that pulls real-time budget usage data from Marketing Stream, tags campaigns by strategy and sends instant Slack notifications when budgets are close to running out. As a former account manager, Dustin knows how powerful this can be for teams managing large campaigns. 💪 Tomorrow is your chance to look into his framework, ask any questions you have about Amazon Ads, and get insights directly from the expert who built it! You don't want to miss this! ⬇️ 🗓️ September 26th ⏰ 2:00 PM EDT 🔗 https://lnkd.in/gXWgxaDs

What’s Inside? ⬇️ 🟠 Vendor terminations: Impact on brands 🟠 Walmart Display moves to self-serve 🟠 DSP's “Reach similar audiences” feature 🟠 Walmart brand term targeting now live 🟠 Amazon x TikTok: BuyWithPrime integration → And More!

Buy With Prime 🤝 TikTok TikTok is quickly becoming the top platform for brand discovery, and with the new Buy With Prime x TikTok partnership, Gabriel Cáceros shares how things just got even more exciting! Did you know that many TikTok users are interacting with brands for the very first time? It’s not just a place for entertainment anymore—it’s where brands can make a lasting impression with a whole new generation of shoppers. Here’s why this partnership matters: 🔶Prime Integration: The Buy With Prime feature now lets you showcase the Prime logo right on TikTok ads, allowing users to discover and shop products more easily than ever. 🔶Quick Attention: TikTok's short-form content means you have just seconds to grab attention. Engaging, scroll-stopping ads can lead to a lifestyle upgrade or a health boost, all with just a few taps. 🔶Creative Play: Vertical video is s set to take center stage in creative development -- there's more potential for brands to get creative and stand out than ever before. 🔶Start Now: Early adopters will maximize their advantage -- as more brands jump on board, CPMs are sure to rise. Now is the perfect time to get started! Remember, your TikTok ads don’t need to be polished or perfect. The platform thrives on authentic, relatable content, so whether you’re making it in-house or hiring help, don’t miss out on this opportunity to be ahead of the curve!

The Power of Amazon's Sponsored Brand Ads These are quite possibly Destaney Wishon's favorite Amazon Ad type! Why?⬇️ 🔸Opportunity for an additional 20% of advertising sales 🔸Return is typically in line with that of your Sponsored Products 🔸Arguably the best real estate on the page 🔸Excellent creative opportunity with video, headline copy, and custom images How to maximize your Sponsored Brands ads 👇 🔸SB ads are a great way to grow market share with non-branded targeting. Many brands think SB ads are only for branded search, but that’s not true. You can run them just like SP ads—targeting top non-branded keywords and even going after competitors if you have the budget! Don’t limit this ad type to just branded traffic. 🔸Avoid uploading 100+ keywords into a general “category” campaign and hoping for results. Instead, get granular with your targeting. Make sure there’s strong alignment between your landing page, your ad copy, and the keywords you’re going after. This makes your headline ads much more effective in driving strategic initiatives. 🔸Use SB ads for awareness plays. Track non-branded conversions and impression share to make sure you're dominating your category. You can also add custom images or run a top-of-search video ad to grab attention and build brand awareness. 🔸Leverage successful search terms from your Sponsored Products campaigns and re-invest them for your SB campaigns. Keeping your strategy synchronized between both ad types increases your chances of conversion. Her biggest tips for selecting the three products to feature in your ad: 💡 Showcase products that best match the keywords you're targeting. - Targeting “Soccer equipment”? Show off a mix of cleats, balls, and shin guards since that’s what the customer is shopping for. - Targeting “Soccer cleats”? Highlight your top three cleat variations. 💡Showcase products with the best combination of review count and rating. Her biggest tips for writing your headline: ✍️Align your headline with the keywords or products you’re focusing on. If you sell soccer equipment and you are targeting the keyword “Soccer equipment,” – you want to write a headline around all of the soccer equipment you have ➡️ “Premium Soccer Equipment for All Ages”  If you sell soccer equipment and you are targeting the keyword “Soccer cleats,”– you want to write a headline focused on what makes your cleats better ➡️ “Premium Leather Cleats for Best Performance" ⚡Quick tip: if you only have 1-2 products, you can run Sponsored Brands ads to your storefront as a workaround!

Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? 🤔 Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmart's growing e-commerce space. Key Strategies for Walmart Connect: 🔷 Utilize Homepage Placements: Sellers can take advantage of Walmart’s unique auto-campaign feature, which places products directly on Walmart's homepage, offering prime visibility at no extra cost. 🔷 Leverage Detailed Reporting Capabilities: Walmart’s platform offers specific insights, such as search term impression share, allowing sellers to optimize their bids and placements based on how much exposure they are getting for targeted keywords. 🔷 Customize Ad Placements: Walmart allows for greater control over ad placements, letting sellers turn off placements that aren’t performing well while focusing their budget on those that convert better. 🔷 Align Multiple Ad Types: Sellers are encouraged to align Sponsored Products, Brands, and video) to ensure a comprehensive presence on relevant search terms, increasing visibility and conversion rates. Listen to the full episode to hear all their tips on optimizing Walmart Connect ⚡ Watch on YouTube: https://lnkd.in/gRJzrDEs 📺 Listen on the Podcast: https://lnkd.in/dXx5MnB4 🎧