GenM Official

At GenM, we see menopause as a powerful stage of life to be celebrated, not silenced. Our #LiveYourBestMenopause campaign is all about empowering women to embrace their journey with strength, confidence, and absolutely no apologies. That’s why we’re proud to introduce ‘Unapologetick’—a bold reminder to live this stage of life unapologetically. And who better to represent this message than our inspiring (and completely unapologetic) CEO and Co-Founder, Heather Jackson? Heather embodies the very essence of being unapologetic: consistently breaking barriers, championing mid-life, and empowering women to live boldly. She truly is the epitome of what it means to Live Your Best Menopause, and we're so proud to have her at the forefront of our campaign. Heather is dedicated to helping all women thrive during this stage of their lives and will stop at nothing until this is the case. The MTick sits at the heart of this vision - it brings trust, choice and visibility to menopause - and when women have these things, they can feel empowered to be in control and live their best menopause. #MenopauseAwareness #MenopauseFriendly #unapologetic #menopause

Last Friday was a true milestone moment for GenM. To mark World Menopause Awareness Day, we launched our most ambitious campaign yet, "Live Your Best Menopause," and took it to the streets with a bold activation. Fuelled by insights from our 2024 Visibility Report, revealing that only 2% of menopausal women are thriving while 71% of pre- and peri-menopausal women fear menopause, our campaign was designed to shift the conversation from fear to thrive. After five years, working with over 100 fantastic brands and retailers, and launching the MTick – the globally recognised shopping symbol for menopause-friendly products - we took our message directly to consumers for the first time. The campaign appeared across Leicester Square, Victoria Station, Digital screens in London and Manchester, as well as wrapping the London Metro and featuring on website takeovers across Metro.co.uk, and MailOnline. In total, we have reached over 16 million people. Our boldest campaign to date has done exactly what we set out to do: make menopause more visible. An emotional, empowering and fulfilling day. Here’s to changing the future of menopause and making today better than yesterday. Special thanks to our sponsors: Boots UK, Holland & Barrett, Matalan, Tesco, QVC, BioCare, Charles Worthington, Colgate, Elle Sera, Espa, Issviva Menopause, Menopace, Vitabiotics Ltd, Nioxin, Replens, Revive Collagen, Sanex, Simba Sleep, Viviscal, Wild Nutrition, TENA, Sainsbury's. Creative & Strategy Propaganda Agency Ltd. #LiveYourBestMenopause

We’re thrilled to have Silvina Neder as a pro-age ambassador for our #LiveYourBestMenopause campaign, proudly celebrating her ‘Authentick’ self. This campaign is a huge deal for us—it’s our biggest yet! It’s all about giving women choice, trust, and visibility as they navigate this important stage of life. While society often labels this time as a ‘midlife crisis,’ GenM sees it as a gateway to authenticity – a chance to truly focus on ourselves and embrace who we are. Silvina embodies this message perfectly. In her words: “I’m proud to be part of something that celebrates the vibrancy of midlife. For those of us in our 50s, we know our authentic selves better than ever. Now is the time to rediscover our passions, strengths and individuality and live life to the fullest.” With the MTick and our progressive partner brands and retailers, we’re ensuring menopausal women can confidently navigate the 48 signs. Because nothing should stand in the way of you living your best menopause! #MenopauseAwareness #MenopauseFriendly #MTick #GenM

Some inspiring words from the faces behind our #LiveYourBestMenopause campaign 💜 A shout out to this fantastic group who truly embody the essence of our campaign. From embracing their athletic strength to unapologetically owning their journey, they represent the real, diverse experiences of menopause and remind us that it is not something we should fear but an opportunity to thrive. Here they are sharing some empowering words that remind us all to embrace this natural life stage. #MenopauseAwareness #Menopause Heather Jackson, Emma Neville, Sally Gunnell OBE

Meet the vivacious and confident Tracey Lester, the face behind ‘Energetick’ as part of our #LiveYourBestMenopause campaign. Tracy brings all the energy and embodies what it means to thrive in midlife. “Women in midlife deserve to feel empowered, stay positive, and prioritise self-care so we have the energy to enjoy time with family and grandchildren. It’s beautiful to see menopausal women given the opportunity to feature in empowering campaigns like this.” “We need to talk about menopause openly – It’s a natural part of life! Embrace it, share your experiences, and let’s support each other!” – Tracey Lester At the heart of this year’s campaign is the MTick, our trusted symbol for menopause-friendly products. Our campaign is increasing its visibility to transform the menopause experience for millions of women. With inspiring voices like Tracey’s leading the way, we’re empowering women to embrace this stage of life with enthusiasm and vitality. Together, we can show the world that menopause is a time for living our best lives!

On Friday, we proudly launched our inaugural 2024 Visibility Report, sharing key insights with our valued partners in the Collective. Inaugural because this is the first year our market research report takes on this title. Reflecting the progress the UK has made since 2020 in transforming the menopause landscape and shifting the conversation from invisibility to visibility. While GenM has made significant strides with our Retail and Brand Partners, our findings indicate that the work is still far from done. Although menopause is discussed more openly and has gained visibility in the press, media and across society, the average number of recognised signs remains low at just 5 out of 48. The lived experience of menopause has continued to worsen in 2024, reaching its lowest point since GenM began tracking the menopause landscape four years ago. We are asking brands and retailers to play their part in helping women find products that can be integrated into their lives, improving their lived experience. We are striving to change the rhetoric from fear to thrive and provide women with choice, trust and visibility. #GenM #MTick #VisibilityReport #MenopauseAwareness #MenopauseFriendly

We’re excited to announce our support for GenM Official’s Above-The-Line campaign, encouraging women to ‘Live Your Best Menopause’ this #MenopauseAwarenessMonth. Keep an eye out for the inspiring take over of the iconic billboards in Leicester Square tomorrow for World Menopause Day!    H&B was one of the founding members of GenM, stocking lots of brands which now also proudly display the #MTick logo, the universal shopping symbol for menopause-friendly products, including Wild Nutrition, Viviscal and Revive Collagen. The campaign’s mission, like ours at Holland & Barrett’s is to empower women to feel seen, supported and confident as they navigate their menopause journey. Earlier this year, we launched the H&B’s Women’s Wellness Commitment, through which, we support equity and access to menopausal support, ensuring that women from every background can access the advice and care they need. Find out more about our support for menopause here:  https://lnkd.in/eT6uQNcq #LiveYourBestMenopause #MenopauseAwareness #GenM #HollandandBarrett

I’m so proud to be part of this GenM Official campaign. It’s important we have these conversations and don’t write women off during the menopause.

#LiveYourBestMenopause takes London! From wrapping the London Metro to homepage takeovers on some of the UK’s biggest sites, and lighting up the screens in Leicester Square. We’re here with our boldest campaign to date, encouraging women everywhere to live their best menopause thanks to our gamechanging menopause-friendly symbol, the MTick. #LiveYourBestMenopause #MenopauseAwareness #MEnopauseFriendly #London #GenM #MTick #MenopauseAwarenessDay

#LiveYourBestMenopause goes nationwide. This Menopause Awareness Day we’re launching our boldest ever campaign, making menopause more visible than ever. We’re amplifying the authentic experiences of real women, each with their unique menopause journey, and bringing their stories to some of the biggest media in the UK.. Our #LiveYourBestMenopause campaign empowers women to embrace this natural life stage in all the ways they truly deserve: energetic, optimistic, erotic, authentic, athletic and utterly unapologetic. With the right support and visibility from brands and retailers, and GenM’s gamechanging menopause-friendly symbol, the MTick - all women can thrive during menopause. A huge thank you to our fantastic GenM team and to our incredible Collective of over 100+ retailers and brands. Together, we can drive real change to the change. Keep your eyes peeled for more of our campaign in the wild 👀 Sponsored by: Boots UK, Holland & Barrett, Matalan, Tesco, QVC, BioCare, Charles Worthington, Colgate, Elle Sera, Espa, Issviva Menopause, Menopace, Vitabiotics Ltd, Nioxin, Replens, Revive Collagen, Sanex, Simba Sleep, Viviscal, Wild Nutrition, TENA, Sainsbury's. #LiveYourBestMenopause #MenopauseAwareness #MenopauseFriendly