Genius Sports

🏈🚀 With the new National Football League (NFL) season just two weeks away, we've launched a new suite of American football micro-markets, enabling live sports betting on every drive and play. Underpinned by our machine learning NFL trading model using a Monte Carlo simulation, and exclusive official NextGen Stats (NGS) data, the new micro-markets are designed to increase engagement in-play and drive operator turnover. Find out more below 👇 #sbcevents #sbcsummit

📲 As sports consumption undergoes an unstoppable shift towards immersive and personalised experiences, AI is opening the door to countless new ways for sports teams to increase engagement. 🆕 Following the launch of 𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤, our latest guide picks out seven of the most exciting applications of AI, from data-driven highlight clips to gamification, that are driving a new wave of engagement for sports teams and their fans. 👉 Read the full report: https://bit.ly/4dNvliL #fanengagement #builtongenius

⏲️ Countdown to Brazil! Next month, Guilherme Buso will host a webinar alongside Fernando Garita (Betsul), Felipe Andrade (Arland Technologies) and Fellipe Fraga (EstrelaBet) to discuss how local and international operators can build a winning sportsbook strategy in the regulated online Brazilian sports betting market, including a leading football product. Football generates 70% of GGR (Gross Gaming Revenue) across South America. The passion of Brazillian fans means that a best-in-class, localised product on the Campeonato Brasileiro is vital. The session (𝗶𝗻 𝗣𝗼𝗿𝘁𝘂𝗴𝘂𝗲𝘀𝗲) will cover: ⚽ How Brazilian customers are betting on Brazil’s top-flight league this season 🎯 Differentiating your sportsbook based on unique Brazilian customer preferences 🌐 Managing a 24/7 trading function to maximise revenues in Brazil 🏈 With 35.9M Brazilian NFL fans and a game in Sao Paulo next month – how can operators cross-sell bettors? Register now 👇 👇 👇 ------------- ⏲️ Contagem regressiva para o Brasil! No mês que vem, Guilherme Buso irá apresentar um webinar ao lado de Fernando Garita, Felipe Andrade e Fellipe Fraga para discutir como operadores locais e internacionais podem construir uma estratégia de sucesso no mercado regulado brasileiro e aproveitar produtos de destaque como as apostas esportivas no futebol. Futebol gera 70% do GGR (Gross Gaming Revenue) na América do Sul. A paixão dos fãs brasileiros significa que um produto com a cara do país e de primeira linha no Campeonato Brasileiro é vital para adquirir jogadores e maximizar os lucros. A sessão (em português) abordará: ⚽ Como os clientes brasileiros estão apostando na principal competição de clubes do Brasil nesta temporada 🎯 A diferenciar sua casa de apostas esportivas com base nas preferências exclusivas dos clientes brasileiros 🌐 Como gerir risco e trading das apostas esportivas 24/7 para maximizar as receitas no Brasil 🏈 Com 35,9 milhões de fãs da NFL no Brasil e um jogo em São Paulo no mês que vem, como os operadores podem fazer vendas cruzadas entre os esportes? Cadastre-se agora 👇 👇 👇

📱 A recent Variety survey found that 48% of NFL fans aged 18-34 prefer watching highlights to the full game. Led by innovation in data and the rise of AI, the latest trends in live and on-demand sports consumption present a new opportunity for content owners, sports leagues, teams and brands to engage younger audiences with hyper-relevant content and experiences tied to live sports. Mark Locke, Matt Fleckenstein, Michael D'Auria and Josh Linforth explain 👇. 

The 𝑮𝒆𝒏𝒊𝒖𝒔𝑰𝑸 news keeps on coming! We've struck a new partnership with ESPN to deliver: 📊 Official data from NCAA LiveStats from over 65k college games a year 🏀 Our Insight tool to enhance live broadcasts of the NBA and WNBA 🏆 More data-driven innovation after Marvel and March Madness altcasts Check out the press release 👇

We've been shortlisted in the Media & Broadcast category at the #LeadersSportsAwards!🏆 🏈 Through the power of GeniusIQ, we are using AI and computer vision to transform National Football League (NFL) broadcasts across multiple networks and platforms. Leaders in Sport

👉 The biggest leagues demand the smartest tech. We’re very proud to have been chosen by The Premier League to deliver Semi-Automated Offside Technology. Powered by our AI and data platform 𝑮𝒆𝒏𝒊𝒖𝒔𝑰𝑸, our system will minimise breaks in the game to improve the experience for fans, players and officials alike. 📢 𝐓𝐨𝐧𝐲 𝐒𝐜𝐡𝐨𝐥𝐞𝐬, Premier League Chief Football Officer, said of the partnership: “We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines.”

🔊 "That data alone is not enough - having a billion datapoints on a game is really hard to work with. So you need an AI layer to take that data and translate it into the language of sports." 💡 Our experts, including Matt Fleckenstein, Michael D'Auria and Alvin Anol, explain how AI and data is underpinning the future of a new sporting ecosystem. Discover more about 𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤: https://bit.ly/3SKvgV5

🆕🎧 Want to know how one of the world’s largest hotel groups is driving growth through a sports sponsorship strategy which includes partnerships with PSG, Kylian Mbappe and the Paris 2024 Olympics? In episode #12 of 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we spoke to Stuart Wareman, Global SVP Experiences, Events & Sponsorship at Accor. According to NBC Sports, this summer's Paris Olympics TV ratings were up 79% on Tokyo 2021. So what better time to hear how Accor activated in their home city of Paris? You’ll discover: 📏 How Accor drove sponsorship value at the Paris Olympics ⚽ Why sports sponsorship is integral to Accor’s business growth 🤝 Utilising access to sports events as part of Accor’s loyalty programme 📈 How Accor's PSG sponsorship grew global brand awareness by 2/3rds in 18 months Listen now 👇

𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤. Turning billions of data points into valuable tools, products and experiences for our partners and sports fans. Welcome to a new era of intelligent sport. Discover more here 👉 https://bit.ly/3SKvgV5