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With the curtain falling on Paris 2024 last Sunday, Brand Finance reported the brand value of the games has increased by 37% from 2021 to 2024, from $8.3 billion to $11.4 billion. When sponsoring global sports events, brands must demonstrate the effectiveness of their sponsorship and activations. On episode #12 of 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we spoke to Stuart Wareman about how Accor would measure the return on its sponsorship of Paris 2024. Listen to discover: 📏 How Accor is driving sponsorship value at the Paris 2024 ⚽ Why sports sponsorship is integral to Accor’s business growth 🤝 Utilising access to sports events as part of Accor’s loyalty programme 🌍 How Accor is using the Paralympics as a springboard for social change Listen now: https://bit.ly/46TuB9s #fanengagement #sportssponsorship

🔎 Sports Sponsorship: The Outlook Sports sponsorship feels like it’s at an all-time high at the minute. Some incredibly large deals as of late include… ✈️ Qatar Airways x UEFA = estimated to be worth $500mn 💍 LVMH x F1 = estimated to be worth $1bn We’re also seeing growth across major leagues too. Taking The Premier League for example, the combined sponsorship value of all 20 clubs across the 2024-25 season is up +12%. For the number-centric individuals out there, that’s a +$1.6bn increase from the previous season; with the top 3 contributors being; 👟 Clothing & Accessories: ~$574mn 💳 Financial Services: ~$232mn 🌍 Travel & Tourism: ~$227mn So, the growth is there. But where is it going? Well, the sports sponsorship market was valued at $73.8 billion back in 2022. 📈 It’s estimated to grow by more than double, $151.4bn, by 2032 – following a CAGR of 7.1% per year, from 2023 to 2032 (CAGR = Compound Annual Growth Rate). Allied Market Research broke down the numbers from 2022 in their report. Key Findings: 💡 By sponsorship type, signage was the greatest contributor. 2022 value: $29.225bn 2032 value: $58.383bn CAGR: 6.9% ⚽ By sport, football was the greatest contributor. 2022 value: $26.446bn 2032 value: $53.519bn CAGR: 6.9% 🌍 By region, Europe was the greatest contributor. 2022 value: $26.223bn 2032 value: $48.643bn CAGRL 6.0% With the number of deals happening, the size of the deals as well as the growth of existing and new sports – it’s very clear that sports sponsorship is going one way. #sponsorship #sportssponsorship #sportsbusiness #sports Report: https://lnkd.in/eJ7E-bPa

The IOC (Olympics) brand sponsorship revenue of $1.34 billion this year is 60% higher than three years ago in Tokyo. - Commercial sponsor revenues are growing X10 vs. media right sales. - Major sporting and mass-market events are increasingly being leveraged to support brand- and business-building objectives. - Expect the 2028 Olympics in LA to significantly up the stakes with brand activations and AI to engage consumers. - For Paris 2024, I loved Peacock's use of AI to curate personalized 10-min daily snapshots with the voice of Al Michaels. Check out additional research on Olympic activation levels by Ampere Analysis. #Olympics #Paris2024 https://lnkd.in/ePrjmrN7

There has been a surge in sports sponsorship, thanks to the ever-growing global audience for sports events. 💡The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030 💡This marks a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide 💡A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts 💡Europe, Middle East & Africa, and Asia-Pacific regions display lucrative growth. Europe, the Middle East, and Africa's enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, while robust government support in the Asia-Pacific region paves the way for a prosperous market 💡The diversification of sponsorship categories has fueled the growth of sports sponsorship. As the sports sponsorship landscape continues to evolve, the symbiotic relationship between sports and brands is likely to strengthen 💡The steady rise of sports sponsorship is not merely a financial transaction; it is a strategic alliance that leverages the emotional connection between sports and fans to create lasting brand impressions in an increasingly competitive market Reach out for data-driven strategic support on your sports partnerships Inputs from Research and Markets #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #brands #alliance #partnership SportQuake

💡Qatar Airways is making significant strides in the world of sports sponsorship, recently securing a lucrative six-year partnership (two cycles) with UEFA for the Champions League valued at €500 million (As reported by SportBusiness) 💡This strategic move not only enhances their global brand presence but also positions them strongly among competitors, given airlines have been hyper active in sports sponsorship. The industry spent close to $1bn in 2023 alone and this year has seen a meteoric rise in further partnerships 💡What's at play? 🔎𝐁𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: Sponsorships can significantly enhance brand positioning and reputation. By associating itself with prestigious Champions League in addition to the larger UEFA partnership , Qatar Airways can project an image of reliability, excellence, and a global presence 🔎𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Qatar Airways had unveiled their expansion plans for 2024. A key facet was passengers being able uncover even greater connectivity to Europe’s vibrant cities. This partnership aligns perfectly with the plans 🔎𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐫𝐚𝐯𝐞𝐥: A significant portion of sports fans travel for major events. By sponsoring such events, Qatar Airways can offer exclusive offers and products, positioning itself as the preferred travel partner for these fans, potentially generating significant business 🔎𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: With an expanding sports sponsorship portfolio, Qatar Airways is likely aiming to beat the competition, especially with Emirates, another major airline in the region known for its sports sponsorships globally #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #airlines #sportsmarketing '#expansion

Saudi Arabia Emerges as a Powerhouse in Sports with Recent Star Signings ⭐ In a remarkable turn of events, Saudi Arabia has become a focal point in the global sports arena, witnessing an unprecedented surge in star signings that is reshaping the landscape of the Middle East's booming sports industry. Over the past few months, the Kingdom has successfully attracted some of the biggest names in various sports, marking a strategic push to establish itself as a major player in the world of athletics. Football, in particular, has been at the forefront of this transformation, with high-profile signings creating waves of excitement among fans. One of the marquee signings was the acquisition of a world-renowned football star Cristiano Ronaldo, whose move to a Saudi club sent shockwaves throughout the footballing community. This strategic move not only bolstered the team's roster but also elevated the league's global standing, attracting a broader international audience. Beyond football, Saudi Arabia has also made substantial investments in other sports, including tennis, boxing, and motorsports. The allure of state-of-the-art facilities and substantial financial backing has enticed top-tier athletes to call Saudi Arabia their new home. This surge in sports investments is not just about attracting star players; it is a broader strategy to position the Middle East as a hub for major sporting events. Ambitious infrastructure projects, including cutting-edge stadiums and training facilities, are underway, setting the stage for hosting international competitions. The booming sports industry in the Middle East is not limited to Saudi Arabia alone. The entire region is experiencing a renaissance in sports, with the United Arab Emirates, Qatar, and other nations also making significant strides. These developments are indicative of a paradigm shift, as the Middle East emerges as a force to be reckoned with in global sports. The economic impact of this sports boom is substantial, creating new job opportunities, promoting tourism, and fostering a sense of community engagement. The increased visibility of the region on the global sports stage is also attracting major sponsors and partnerships, further fueling the growth of the industry. As Saudi Arabia continues to make bold moves in the sports world, all eyes are on the Middle East, anticipating further developments that could reshape the global sports landscape. With visionary investments, strategic signings, and a commitment to hosting world-class events, the region is solidifying its place as a sports powerhouse, marking a new era for athletics in the Middle East. #SaudiArabia #UAE #MiddleEast #Sports #Events #Football #Tennis #Cricket #Golf #Sponsorship #Economy #Tourism #UFC #LinkedinSports

Is Paris 2024 the greatest sponsorship opportunity in the world for a global B2C brand? When it comes to promoting the social causes of equality, diversity, and inclusion. Does anyone do it better or more comprehensively than the Olympics? With an unparalleled worldwide reach to a diverse audience, the Paris 2024 Olympics champions some of the most desirable attributes brands look for in a partner such as history, trust, expertise, integrity, passion, and pride. Of course, the biggest global sporting event is not without its barriers to entry: cost and availability being the obvious ones. But as Abigail Russell, Head of Partnerships at Pitch Marketing Group, and Sam Hurley, Business Director at M&C Saatchi Sport & Entertainment London, explain, you don’t have to have a global sponsorship budget to take advantage of the incredible opportunities the Olympics offers to brands. In this latest article from The Sponsor , we spoke to two leading sponsorship professionals to get their insights on Olympic sponsorship and to ask: Is this the greatest sponsorship opportunity on the planet? #olympics #olympicssponsorship #sponsorship #brandpartnership #brandambassador #marketing #partnership #sportssponsorship #sportbusiness #paris2024 https://lnkd.in/eNDQxxbG

Paris Olympics Complete✅ Here are my takes from a brand experience perspective... This was my third Olympic Games and all 3 have been truly unique. Paris reminded me of London 2012 with how the city transformed into a vibrantly welcoming international hub. The energy was incredible and the way they utilised the landmarks for the Games rather than building a new Olympic village was pretty groundbreaking, especially with my event head on. My issue with the Olympics and global elite sport, in general, is accessibility. The Olympics is magical because of how open the competition is. A middle-aged Turkish man with glasses grabbed more headlines than Lebron James for example. But tickets to most things exceeded €300, pretty much all major brand experiences were not only hidden behind paywalls but you had to know someone to a) know it's there and b) have a chance to pay a high fee to see it. I have a sneaky suspicion LA28 will double down on the VIP experiences, I hope I'm proven wrong. I'm not naive, I know the money made from it makes the competitions I love bigger and better but sport is and always will be for everyone. I see this as a huge opportunity for brands activating in sport to tailor accessible experiences without VIP treatment to engage with a starved demographic of sports lovers. Let me know your thoughts on the status of sports competition and how we can bring it back to the people who love it most. I'm taking some well-earned rest after a mammoth summer. If your brand would like to know how you can authentically activate around sport then drop me a line. www.samwardcreative.com to see some of the work to date.

💡 For my Final Project for Sports Facilities Management at the Johan Cruyff Institute, with Maciej Szymański, we had the opportunity to elaborate a proposal from a Sports Facility perspective. In this case, we talked about Fan Engagement at the Olympic Stadium of FC Barcelona. ℹ What are the principles and the values of the Olympic Stadium? The legacy of the Olympic Games and the cultural heritage of the stadium, that's why the objective is to strengthen the stadium's reputation and the loyalty of the fans. 🎯 Target Audience: Local fans with the residents of Barcelona and the season ticket holders, international fans with the global supporters of the club, tourists or football enthusiasts, and last but not least, the families and corporate/VIP clients. 🌟 USP: "Every game is a blend of historic legacy and modern excellence. Join us at Estadi Olímpic, where history meets the stars of the future, and every fan is part of our tradition." 📊 Action Plan: 1️⃣ A Fan Zone next to the stadium with limited edition merchandise x Estadi Olímpic, interactive fan games, and AR experiences. 2️⃣ Social Media campaigns with vintage images of the 1992 Olympic Games, fan story interviews around the stadium, and the #MagicMontjuïc campaign. 3️⃣ Documentary Series: "Stories of Estadi Olímpic" at Barça One. 4️⃣ A loyalty program where the club can collect data through the Barça ID + a Barça Gold card that fans can obtain to attend 90% of the games in exchange for exciting rewards like a 5% cashback, a birthday drink, or exclusive opportunities. 𝐶𝑂𝑁𝐶𝐿𝑈𝑆𝐼𝑂𝑁: By implementing these innovative ideas, FC Barcelona would have enhanced fan loyalty & engagement, created a broader audience reach, made revenue growth, and strengthened the cultural identity. #FanEngagement #CustomerExperience #FCBarcelona #BrandLoyalty